How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

Menuline restaurant ordering, $3.3K in 30 days: $1 first monthsMenuline sells digital tools for independent restaurants, including websites, ordering, apps, marketing, loyalty and rewards.Finance & real estate$3.3K in the last 30 daysverified 2026
Custom merch, $10K a month, self-reported: 24-hour quotesMerchpath sells custom-branded apparel, accessories, gifts, and employee onboarding kits.Other physical products$10K/mofounder-reported 2026
$30K a month, self-reported in 2024: massages and facialsMeridian Spa sells massages, facials, waxing, body treatments, spa days, and laser hair removal in Greenwich, London.Local & brick-and-mortar businesses$30K/mofounder-reported 2024
A curated startup marketplace, $4.3K MRR: seller fees after exitMicrons.io is a curated marketplace where entrepreneurs and investors buy and sell startups.Marketplaces & platforms$4.3K MRRverified 2026
MimikFlow: AI LinkedIn prospecting, $9.4K MRR: booked meetingsMimikFlow automates LinkedIn prospect research, conversations, follow-ups, and meeting booking for professionals and businesses.AI tools & apps$9.4K MRRverified 2026
Mindbox marketing automation, $7K a month, self-reported in 2023: seven tools in oneMindbox sells a marketing automation platform for customer data, omnichannel communications, promotions, and advertisements.Software & SaaS$7K/mofounder-reported 2023
Mindkosh labels sensor data; $1.5K a month, self-reported in 2022: AI-assisted toolsMindkosh is a data labeling platform for RGB, thermal, depth, and lidar sensor data.Software & SaaS$1.5K/mofounder-reported 2022
MoTaverse: testing community, courses and certifications — $110K a month, self-reported in 2024MoTaverse is a community and education business for software testers, QA professionals and quality engineers.Courses & education$110K/mofounder-reported 2024
Virtual productivity consulting: $120K a month, self-reported in 2023, teamsMinorCo provides virtual productivity consulting focused on business workflows, team efficiency, automation, and named software tools.Agencies & services$120K/mofounder-reported 2023
Minubia Software: $19K a month, self-reported, digital platformsMinubia Software builds and operates digital platforms for insurance, government, and distribution organizations.Software & SaaS$19K/mofounder-reported 2026
AI social media workflow, $2.5K MRR: content to DMsMirr brings social content creation, publishing, comments, and DMs into one workflow.AI tools & apps$2.5K MRRverified 2026
MkSaaS: Next.js boilerplate, $1.6K in 30 daysMkSaaS is a Next.js boilerplate for building AI SaaS products.Software & SaaS$1.6K in the last 30 daysverified 2026
MobileAPI.dev: mobile-device data API, $4.6K MRR, 1000+ developersMobileAPI.dev sells an API for accessing mobile-device specifications, images, prices, and technical details.Mobile apps & games$4.6K MRRverified 2026
Mockups, animations and product photoshoots, $5K a month, self-reported in 2024Mockey AI is a design tool for creating mockups, animations, product photoshoots, and other visuals.AI tools & apps$5K/mofounder-reported 2024
Mockly English interview practice, $1.1K in 30 days: 20-session packsMockly English provides English interview practice and coaching for tech professionals.Courses & education$1.1K in the last 30 daysverified 2026
WcMultiShipping for WooCommerce, $2.9K MRR: shipping in one panelWcMultiShipping is a WooCommerce extension for Chronopost and Mondial Relay delivery, labels, tracking, shipments, and returns.Software & SaaS$2.9K MRRverified 2026
Monevate pricing consulting, $60K a month, self-reported: scaleMonevate helps digital businesses with pricing, packaging, monetization, go-to-market strategy, and Pricing and Revenue Ops.Agencies & services$60K/mofounder-reported 2025
Monitask employee monitoring, $1K a month, self-reported: 10-day trialMonitask is software for tracking employee activity, work hours, screenshots, websites, applications, documents, locations, and productivity.Software & SaaS$1K/mofounder-reported 2026
$60K a month, self-reported, Dec. 28, 2023: AR/AP APIsMonite provides API-based invoicing, payables, expense management, and payments for B2B platforms.Software & SaaS$60K/mofounder-reported 2023
MonitUp: Windows employee monitoring, $1.3K MRR: team reportsMonitUp is employee monitoring and productivity software for managers overseeing remote and hybrid Windows teams.Software & SaaS$1.3K MRRverified 2026
Moonly: $18K a month, self-reported in 2023 — NFT drop analyticsMoonly tracks NFT drops and provides analytics, a wallet checker, staking, an API, and a route for projects to gain exposure.Software & SaaS$18K/mofounder-reported 2023
Paid ads for growth-stage brands: $30K a month, self-reported in 2024Moonwater manages paid advertising, conversion tracking, creative strategy, and marketing recommendations for growth-stage companies.Agencies & services$30K/mofounder-reported 2024
Social media AI for small businesses, $1.9K MRR: one workspaceMoonya AI creates, schedules, publishes, and manages social media content for small business owners.AI tools & apps$1.9K MRRverified 2026
Morningscore: $47K a month, self-reported SEO & GEO toolMorningscore helps companies track search visibility, research keywords, monitor competitors, improve websites, and automate SEO work.Software & SaaS$47K/mofounder-reported 2026
AI for regulated work, $1K a month, self-reported in 2022: 95% risk cutMozstro sells AI strategy, development, governance, and custom AI workspace automation for regulated businesses.AI tools & apps$1K/mofounder-reported 2022
Website data APIs by MrScraper, $756K a month, self-reported: API plus proxiesMrScraper turns websites into clean, structured data through an API.Software & SaaS$756K/mofounder-reported 2025
Murmur: local Mac text-to-speech, $1.1K in 30 days, one-time priceMurmur is a Mac app for local text-to-speech, voice cloning, voice design, and audio projects.Software & SaaS$1.1K in the last 30 daysverified 2026
MyFeedIn LinkedIn Chrome extension, $1.3K MRR: 5,410+ usersMyFeedIn gives LinkedIn users custom feeds, content analytics, publishing, CRM, and outreach tools in a Chrome extension.Software & SaaS$1.3K MRRverified 2026
Mylance LinkedIn content: $18K a month, founder interview, Jan 27, 2023Mylance helps founders turn ideas and source material into LinkedIn posts, then publish and schedule them.AI tools & apps$18K/mofounder-reported 2023
MyPaintedShoes: custom shoes and more, $4K a month, self-reported in 2023: anime designsMyPaintedShoes makes custom hand-painted shoes and related products for women, men, and kids.Other physical products$4K/mofounder-reported 2023
AI reading assistant, $2.7K MRR: free plan and annual discountsMyreader is an AI-powered assistant for reading documents, books, articles, and videos.AI tools & apps$2.7K MRRverified 2026
MyTraiteur Paris catering, $9.1K in 30 days: quote and orderMyTraiteur provides online catering quotes, menus, ordering and delivery for professional and private events in Paris.Other physical products$9.1K in the last 30 daysverified 2026
MyZia AI visibility tool, $5K a month, self-reported: 500+ businessesMyZia runs AI visibility audits, fixes, content publishing and tracking for business owners and agencies.AI tools & apps$5K/mofounder-reported 2026
Vision Imagine: AI creation tools, $1.6K in 30 daysVision Imagine sells AI-powered creation tools for visuals, videos, websites, content, design, and smart assistants.AI tools & apps$1.6K in the last 30 daysverified 2026
AI people analytics platform, $9K a month, self-reported in 2022: rated 4.7/5Nailted sells software for managing employee performance, engagement, feedback, careers, turnover, and goals.Software & SaaS$9K/mofounder-reported 2022
NAPPS: no-code Shopify mobile apps, $3K a month, self-reportedNAPPS helps Shopify e-commerce brands create native mobile apps with drag-and-drop design tools.Software & SaaS$3K/mofounder-reported 2026
Washer and dryer rentals, $3.7K MRR: same-day approvalA local washer and dryer rental service with delivery, installation, and maintenance.Marketplaces & platforms$3.7K MRRverified 2026
NativeCode white-label SaaS code, $1.7K in 30 days, source-code accessNativeCode sells production-ready Laravel SaaS projects and source code that customers can customize with their own branding.Software & SaaS$1.7K in the last 30 daysverified 2026
Natively: AI meeting copilot, $6.7K MRR, 629 subscriptionsNatively provides real-time AI help and automatic notes during interviews, meetings, calls, sales conversations, and lectures.AI tools & apps$6.7K MRRverified 2026
NativePHP desktop and mobile apps, $60K a month: PHP developersNativePHP sells a framework and cloud platform for turning Laravel apps into native desktop and mobile apps.Software & SaaS$60K/mofounder-reported 2025
Digital marketing services, $95K a month, self-reported in 2023: KPI reviewsA marketing services business spanning search, advertising, conversion analysis, customer data platforms and marketing automation.Agencies & services$95K/mofounder-reported 2023
NerdSip: AI micro-courses, $4.1K in 30 days, grounded in live searchNerdSip is an AI learning app that generates custom micro-courses from topics entered by users.Mobile apps & games$4.1K in the last 30 daysverified 2026
Nest Content: managed SEO, $2.8K in 30 days, 5.0 ratingNest Content sells managed SEO, AI search, websites, content, citations, paid ads, and white-label services.Agencies & services$2.8K in the last 30 daysverified 2026
Nettify websites, hosting and SEO, $1.6K MRR: no-code setupNettify builds and manages business websites through an AI website builder with hosting, domains, SEO and online-store tools.AI tools & apps$1.6K MRRverified 2026
Neume - AI Song Generator: $1.2K MRR with 30+ languagesNeume sells AI-generated songs with lyrics, vocals, instruments, mixing, remixing, and music videos.Mobile apps & games$1.2K MRRverified 2026
NicheTrafficKit: Facebook automation, $3.2K in 30 daysNicheTrafficKit automates content research, creation, captions, scheduling, and publishing for Facebook pages.AI tools & apps$3.2K in the last 30 daysverified 2026
Side-hustle guides, $3K a month, self-reported in 2023: niche-site lessonsNiche Twins publishes content and guidance for people building, growing, and monetizing online side hustles.Newsletters, blogs & media$3K/mofounder-reported 2023
AI Agents Listing: $3.6K in 30 days, verified via StripeA directory for developers building and launching AI products.Newsletters, blogs & media$3.6K in the last 30 daysverified 2026
LinkedIn and Apollo data tools, $1K a month, self-reported in 2024: built for B2B salesNioLeads exports B2B lead-search results and finds and verifies professional email addresses.Software & SaaS$1K/mofounder-reported 2024
No BS Startup Coach: $2.2K a month, self-reported in 2023, priced at $8,000No BS Startup Coach provides fractional COO/CTO services and executive coaching for early AI and SaaS companies.Courses & education$2.2K/mofounder-reported 2023
Noble Notary & Legal Document Preparers: $15K a month, self-reported in 2023Noble Notary & Legal Document Preparers provides mobile and remote notary services, legal document preparation, estate planning, divorce documents, and LLC formation.Agencies & services$15K/mofounder-reported 2023
AI Roblox R15 animations, $2.2K MRR: generate from text or videoNoCapMocap generates Roblox R15 animations from text or video and exports FBX animations for use in other engines.Software & SaaS$2.2K MRRverified 2026
AI lead automation: $1.9K in 30 days, Stripe-verifiedNorthbridge Logic automates enquiries, booking, follow-ups and workflow tasks for trades and service businesses.AI tools & apps$1.9K in the last 30 daysverified 2026
NoSky connected operations, $1K a month, self-reported in 2023: one OSNoSky is a connected operational system for workforce, revenue, cloud infrastructure, and cyber resilience.Software & SaaS$1K/mofounder-reported 2023
A local-first Mac captioning app, $1.9K in 30 daysNotchLive is a local-first Mac app for captions, dictation, meeting records, translation, and related tools.Software & SaaS$1.9K in the last 30 daysverified 2026
NotFair: AI-agent ads and workflows, $11K MRR: approval previewsNotFair lets operators manage advertising and website workflows through AI agents.AI tools & apps$11K MRRverified 2026
NoticeRegistry: notice and court records, $1.9K MRR: free searchNoticeRegistry is a searchable subscription service for public notices, court filings, government bids, and court opinions.Software & SaaS$1.9K MRRverified 2026
Notion Mastery: Notion courses and consulting, $50K a month, self-reported in 2022Notion Mastery sells Notion training, templates, coaching, and custom consulting for users building life and business systems.Courses & education$50K/mofounder-reported 2022
Notis: workplace AI assistant, $14K MRR: used by 17,000+ foundersNotis is an AI personal assistant that performs tasks across workplace and productivity apps.AI tools & apps$14K MRRverified 2026
AI video editor, $20K a month, self-reported in 2023: 75 languagesNova A.I. sells online AI-powered video editing and related software for individuals, teams, businesses, and large production studios.AI tools & apps$20K/mofounder-reported 2023
AI-generated ad videos, $3.2K MRR: credits for every formatNovoads sells AI-generated advertising creative for businesses, app creators, agencies, and teams producing ads at scale.AI tools & apps$3.2K MRRverified 2026
A shared memory layer for AI teams, $2.3K in 30 days, one memory across toolsA shared memory layer keeps AI conversations, decisions, and discoveries available across tools.AI tools & apps$2.3K in the last 30 daysverified 2026
NYTFIRE CRM, $1.4K MRR: done-for-you lead follow-upNYTFIRE CRM builds websites, funnels, portals, automation systems, and CRM setups for businesses.Finance & real estate$1.4K MRRverified 2026
O3M Directional Marketing: $40K a month, self-reported in 2023, marketplace growthO3M Directional Marketing provides digital marketing services, marketing technology, and growth solutions for businesses focused on search and marketplaces.Agencies & services$40K/mofounder-reported 2023
AI job finder, $1.7K in 30 days: Oaki automates applicationsOaki helps job seekers find roles and automate parts of the application process.AI tools & apps$1.7K in the last 30 daysverified 2026
Obra: contractor project finance, $2.4K a month, self-reportedObra sells job costing, estimating, billing, project finance, and portfolio software for contractors.Software & SaaS$2.4K/mofounder-reported 2026
$1K a month, self-reported in 2024: Official IQ Test, 793,587 tests completedOfficial IQ Test sells an online IQ test with instant results, detailed reports and a downloadable certificate.Software & SaaS$1K/mofounder-reported 2024
Founder-reported Aug 25, 2023: $1K a month tech coursesOlidrel sells practical tech training, portfolio support, mentorship, and career services for Nigerian learners.Courses & education$1K/mofounder-reported 2023
Olly AI assistant in iMessage: $1.1K MRR across Apple devicesOlly AI is a personal assistant for iMessage, browsers, and Apple devices with web, document, reminder, and image features.Mobile apps & games$1.1K MRRverified 2026
AI tattoo previews, $1.8K MRR — visualise before you inkOmbra Tattoo is an AI app for previewing tattoo cover-ups and trying new tattoo designs on a photo.Mobile apps & games$1.8K MRRverified 2026
OmegleWeb: $81K MRR, random chat with no signupOmegleWeb is a free browser-based service for random text and video conversations with adults worldwide.Software & SaaS$81K MRRverified 2026
One Mint: no-code NFT tools, $2.3K in 30 daysOne Mint provides no-code tools for creating, launching, managing, and selling NFT collections.Software & SaaS$2.3K in the last 30 daysverified 2026
OneTake AI, $42K a month, self-reported in 2023: multilingual video dubbingOneTake AI is video and audio editing software for creators.AI tools & apps$42K/mofounder-reported 2023
OneUp: $53K a month, self-reported in 2023, social media in one placeOneUp is social media management software for scheduling, publishing, analytics, inbox, listening, and collaboration.Software & SaaS$53K/mofounder-reported 2023
OnlySocial: social tools, $6K a month, self-reported in 2023OnlySocial is an all-in-one platform for social media management, sales automation, ecommerce, and link-in-bio pages.Software & SaaS$6K/mofounder-reported 2023
Gym sales and retention software, $1.2K in 30 days: one toolOnPush helps gym teams manage prospects, appointments, cancellations, payments, retention and referrals in one tool.Software & SaaS$1.2K in the last 30 daysverified 2026
OpenClaw: cloud assistant, $2.3K MRR: built for chatOpenClaw is a cloud-hosted personal AI assistant that works through messaging integrations and runs in an isolated cloud sandbox.AI tools & apps$2.3K MRRverified 2026
OpenAlternative: open source alternatives, $6K MRR: #1 on Hacker NewsOpenAlternative is a community-driven directory of open source alternatives to proprietary software and applications.Newsletters, blogs & media$6K MRRverified 2026
OpenAssistantGPT: no-code website AI agents, $1.9K MRR, open sourceOpenAssistantGPT sells no-code AI agents and chatbots for websites, customer support, and sales.AI tools & apps$1.9K MRRverified 2026
OpenBudget: bank data for AI and spreadsheets, $3.1K in 30 daysOpenBudget connects financial data from banks, brokerage accounts, and retirement accounts to AI assistants and spreadsheets.Finance & real estate$3.1K in the last 30 daysverified 2026
OpenClip turns long videos into social clips, $1K MRR: 18 free toolsOpenClip turns long videos into captioned, scheduled short-form clips for social platforms.AI tools & apps$1K MRRverified 2026
OpenTweet: AI-agent posting, $3.9K MRR: one shared calendarOpenTweet gives AI agents one place to create, schedule and publish social media content across several platforms.AI tools & apps$3.9K MRRverified 2026
AI inference credit, $9.8K in 30 days: one API keyOrbio sells discounted AI inference credit through one API key for developers using OpenAI-compatible clients.AI tools & apps$9.8K in the last 30 daysverified 2026
Orbit for AI agents, $1K MRR: shared memory and GTM workflowsOrbit is an operating system for deploying and managing AI agents.Software & SaaS$1K MRRverified 2026
Gluten-free recipes and baked goods: $12K a month, self-reported in 2023Organically Addison offers gluten-free recipes, a free weekly meal plan, and handmade gluten-free and dairy-free baked goods.Newsletters, blogs & media$12K/mofounder-reported 2023
OrgaNice: Slack HR software, $1.6K a month, self-reported in 2023OrgaNice is Slack-based software for employee engagement and HR management.Software & SaaS$1.6K/mofounder-reported 2023
AI CRM for life insurance agents, $34K MRR: 500+ agentsOrion AI sells an AI CRM and sales automation for life insurance agents and agencies.AI tools & apps$34K MRRverified 2026
Orior AI: AI characters, one-click posting, $1.7K in 30 daysOrior AI creates photorealistic AI character images and videos and publishes them to social platforms.Mobile apps & games$1.7K in the last 30 daysverified 2026
Orshot, $7.9K MRR: API-based visual generation from templatesOrshot generates images, PDFs and videos from reusable templates through an API, workflow tools and AI agents.Software & SaaS$7.9K MRRverified 2026
Over The Planet travel bookings, $5.6K in 30 days: 3k+ bookingsOver The Planet sells vacation packages, hotel stays, tours, attractions, and local experiences for travelers building destination itineraries.Marketplaces & platforms$5.6K in the last 30 daysverified 2026
Automated SEO articles for small businesses, $13K MRR: 1,156+ businessesoverrank automatically writes and publishes keyword-targeted SEO articles to your site.AI tools & apps$13K MRRverified 2026
Rohan Gilkes: business training and community, $2K in 30 daysRohan Gilkes sells business training, software, community, mentorship, and coaching for entrepreneurs.Courses & education$2K in the last 30 daysverified 2026
Enterprise AI governance, $13K a month: one gateway for AI requestsOwlVigil is an enterprise AI governance platform for teams managing AI across multiple providers.AI tools & apps$13K/mofounder-reported 2026
Custom packaging, $500K a month, self-reported in 2023: boxes, bags and design supportOXO Packaging sells custom boxes, bags and packaging for coffee, food, soap, candles, gifts and other products.Other physical products$500K/mofounder-reported 2023
PainOnSocial: Reddit pain-point analysis, $1.3K MRR, public previewsPainOnSocial analyzes Reddit communities for recurring problems and generates AI-powered product and service ideas.AI tools & apps$1.3K MRRverified 2026
Panda.tn beauty products: $21K a month, self-reported in 2023, with cart and wishlistPanda.tn sells handmade cosmetics, hair and body care, oils, hydrolates, dietary supplements and home fragrances.Other physical products$21K/mofounder-reported 2023
PandaMi AI visagism platform, $1.5K in 30 days for beauty prosPandaMi sells an AI-powered visagism and business-management platform for beauty professionals.AI tools & apps$1.5K in the last 30 daysverified 2026
Embedded BI, $225K a month, self-reported in 2024: white-label analyticsPanintelligence sells embedded analytics, dashboards, reporting, forecasting, and AI-driven queries for SaaS products and internal operations.Software & SaaS$225K/mofounder-reported 2024
Self-publishing: $100K a month, self-reported — May 23rd, 2023Paper Raven Books sells self-publishing services for authors.Agencies & services$100K/mofounder-reported 2023
Paperless e-signatures and workflows: $2K a month, self-reported in 2022Paperless sells e-signature software, interactive forms, contract lifecycle management, and workflow automation.Software & SaaS$2K/mofounder-reported 2022