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- Growth channels
Browse by growth channel
The growth channels founders credit
SEO, word of mouth, social, email, paid ads, communities and more — grouped from what founders said actually worked.
Organic social media
- Businesses
- 1,269
- Median / mo
- $30K
- At $1M+ / yr
- 31%
- Solo founders
- 59%
SEO & organic search
- Businesses
- 969
- Median / mo
- $40K
- At $1M+ / yr
- 36%
- Solo founders
- 57%
Word of mouth & referrals
- Businesses
- 750
- Median / mo
- $50K
- At $1M+ / yr
- 39%
- Solo founders
- 55%
Email & newsletters
- Businesses
- 601
- Median / mo
- $30K
- At $1M+ / yr
- 32%
- Solo founders
- 59%
Paid ads
- Businesses
- 548
- Median / mo
- $50K
- At $1M+ / yr
- 41%
- Solo founders
- 58%
Partnerships & affiliates
- Businesses
- 500
- Median / mo
- $40K
- At $1M+ / yr
- 36%
- Solo founders
- 56%
Communities (Reddit, forums, Slack groups)
- Businesses
- 478
- Median / mo
- $20.4K
- At $1M+ / yr
- 27%
- Solo founders
- 60%
Content marketing
- Businesses
- 398
- Median / mo
- $40K
- At $1M+ / yr
- 36%
- Solo founders
- 57%
Launch platforms (Product Hunt, AppSumo, marketplaces)
- Businesses
- 338
- Median / mo
- $30K
- At $1M+ / yr
- 32%
- Solo founders
- 60%
Press & PR
- Businesses
- 272
- Median / mo
- $45K
- At $1M+ / yr
- 38%
- Solo founders
- 55%
Direct sales & cold outreach
- Businesses
- 194
- Median / mo
- $50K
- At $1M+ / yr
- 40%
- Solo founders
- 51%
Medians and shares use founder-reported revenue only (at interview time). Channels are grouped by 1M.chat from listed channels and founders' own interview answers. Method & sources