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Industry · Local & brick-and-mortar businesses

How local & brick-and-mortar businesses businesses make money

The 1M.chat dataset has 84 local & brick-and-mortar businesses businesses. 77 of them have a revenue figure the founder reported in an interview. Their median is $50K a month, and 43% were at $1M a year or more when interviewed, with a median team of 3 employees. The growth channels founders credited most often were SEO & organic search (68%), word of mouth & referrals (56%), organic social media (48%).

77
founder-reported revenues
$50K
median per month
43%
at $1M+ a year
68%
solo founders

Growth channels credited

SEO & organic search
68%
Word of mouth & referrals
56%
Organic social media
48%
Paid ads
28%
Communities (Reddit, forums, Slack groups)
16%

Share of 50 businesses with channel information; founders often name several.

Business models in this group

Services, agency & consulting
74
Selling physical products
5
Subscriptions (SaaS & memberships)
4
Ads, sponsorships & affiliate
1

Tools named most: Instagram (43%), Twitter (19%), Salesforce (10%), Slack (10%), Facebook (10%) — of 21 that listed tools.

Examples

Highest founder-reported revenues in this group

BusinessWhat it sellsRevenue / monthWhere
World Wide StereoLocal & brick-and-mortar businesses consumer electronics, audio, video, home theater, smart home $48M/yrfounder interview 2023 United States
GetSpiffy, Inc.Local & brick-and-mortar businesses Mobile car wash, detailing, oil change and tire services $4Mfounder interview 2022 United States
Oz Moving & StorageLocal & brick-and-mortar businesses Commercial and residential moving and storage services $2.5Mfounder interview 2023 United States
Twinkle Toes Nann...Local & brick-and-mortar businesses in-home childcare and nanny services $2.5Mfounder interview 2022 United States
Solar Energy Part...Local & brick-and-mortar businesses Residential solar panel installation services $2Mfounder interview 2022 United States
Bio-OneLocal & brick-and-mortar businesses crime scene and biohazard cleanup services $1.3Mfounder interview 2019 United States
zzmedspa.com and ...Local & brick-and-mortar businesses Med spa services including Botox, fillers, and facials $1Mfounder interview 2026 United States
The Farm SohoLocal & brick-and-mortar businesses Affordable coworking space for startups $833Kfounder interview 2022 United States
Two Maids & A MopLocal & brick-and-mortar businesses Residential cleaning services and franchise $600Kfounder interview 2019 United States
Urban BettyLocal & brick-and-mortar businesses hair salon services $585Kfounder interview United States
MPC BuildersLocal & brick-and-mortar businesses custom home building and commercial construction $500Kfounder interview United States
QShark MovingLocal & brick-and-mortar businesses Full-service residential and commercial moving company $5M/yrfounder interview 2024 United States
Tesix Wireless Ne...Local & brick-and-mortar businesses Prepaid wireless mobile phone services $430Kfounder interview 2023 United States
Finish Line Towin...Local & brick-and-mortar businesses Towing and auto repair services $415Kfounder interview 2023 United States
Sydney Party Deco...Local & brick-and-mortar businesses party supplies, balloons and decorations $400Kfounder interview 2019 Australia
Carolina ExteriorsLocal & brick-and-mortar businesses siding, roofing, windows and door replacement $350Kfounder interview United States
TapSnapLocal & brick-and-mortar businesses Photo booth rentals and franchised photo booth locations $350Kfounder interview 2019 Canada
Society ServiceLocal & brick-and-mortar businesses High-end escort and companion experience service $250Kfounder interview Netherlands
ZZ DAY SPA INCLocal & brick-and-mortar businesses Day spa services including massages and facials $250Kfounder interview 2022 United States
SOCO WasteLocal & brick-and-mortar businesses Residential waste removal and dumpster rentals $230Kfounder interview United States

Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. How this data is built

Questions

How much do local & brick-and-mortar businesses businesses typically make?

Among 77 local & brick-and-mortar businesses businesses with founder-reported revenue, the median was $50K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.

How many local & brick-and-mortar businesses businesses reached $1M a year?

33 of 77 (43%) reported at least $83K a month, the run-rate for $1M a year.

How did local & brick-and-mortar businesses businesses find customers?

Of 50 with growth-channel information, founders most often credited SEO & organic search (68%), word of mouth & referrals (56%), organic social media (48%), paid ads (28%), communities (Reddit, forums, Slack groups) (16%). Channels are grouped by 1M.chat from what founders said worked.

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