OneUp: $53K a month, self-reported in 2023, social media in one place

OneUp is social media management software for scheduling, publishing, analytics, inbox, listening, and collaboration. Its $53K a month was founder-reported on the Indie Hackers product page (not independently verified), as of April 2023.

What it actually sells

OneUp sells social media cross-posting, scheduling, analytics, inbox, and social listening, all in one place. The software manages accounts across personal, business, creator, client, and team use cases.

How it charges

OneUp offers a 7-day free trial and monthly or annual Basic, Intermediate, Growth, and Business subscriptions. Monthly prices are $15, $48, $84, and $240; annual prices are $25, $60, $120, and $300.

Where customers come from

The site lists API and MCP access, an integration with Canva, a Chrome extension for image scheduling, and a Zapier integration. The site also shows categories for grouping accounts when managing multiple clients.

What stands out

OneUp automatically publishes content from a main account to other social accounts. Users can reply to comments, DMs, and Reviews inside OneUp, monitor keywords by email notifications, and combine multiple social accounts into a single analytics report.

From the official site

Manage social media for multiple clients? Create categories to group accounts together

Post on your main account, OneUp automatically publishes it to all your other social accounts.

Reply to comments, DMs, and Reviews, all from inside OneUp, with the option to turn on email notifications

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

OneUp's $53K a month is higher than 84% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view: demand would come from social media users and teams that need publishing, inbox, listening, reporting, and approval workflows in one product. The buyer could be an individual managing several accounts or a business working across client and team accounts.

Verdict: Needs real work.

One thing to take from it

My view: the product shape is the lesson here. A focused set of connected social media workflows can be packaged into one subscription, with several plan levels serving different account and usage needs.

Sources

OneUp official website, fetched October 1, 2026
OneUp pricing page, fetched October 1, 2026
OneUp about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of April 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure