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Case studies
How they got there, one business at a time
Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.
Software & SaaS798Agencies & services461Newsletters, blogs & media307AI tools & apps209Courses & education171Fashion, apparel & accessories149Marketplaces & platforms145Home, lifestyle & gifts141Other physical products133Mobile apps & games105Health, fitness & wellness99Food & beverage85Local & brick-and-mortar businesses84Outdoor, sports & travel79Finance & real estate74Beauty & personal care61
- ParakeetAI call help — $16K a month, self-reported: $149.90 monthlyParakeetAI provides real-time AI call assistance and interview preparation tools.AI tools & apps$16K/mofounder-reported 2025
- Parr Business Law: $80K a month, self-reported in 2024, legal servicesParr Business Law provides business, estate, probate, and corporate legal services.Agencies & services$80K/mofounder-reported 2024
- Paso Robles Wineries: wine country guide, $5K MRR, 27 winery picksPaso Robles Wineries publishes a wine country guide and offers planning resources for winery visits.Newsletters, blogs & media$5K MRRverified 2026
- Passport photos online, $1.2K in 30 days: priced from $8.99Passport Photo Ready is an online editor for compliant U.S. passport photos with digital and printable packages.Software & SaaS$1.2K in the last 30 daysverified 2026
- Pastel AI buyer-intent outreach, $567K in 30 daysPastel finds high-intent buyers on social platforms, enriches their contact details, and automates outreach with AI Agents.AI tools & apps$567K in the last 30 daysverified 2026
- Pasul: therapy matching and sessions — $30K in 30 daysPasul matches people with therapists and provides online or in-person psychotherapy sessions.Software & SaaS$30K in the last 30 daysverified 2026
- Payhere: online payments and sales tools — $10K a month, self-reportedPayhere helps founders sell, invoice, and collect recurring payments online.Software & SaaS$10K/mofounder-reported 2025
- PDFBolt PDF generation API: $2.2K MRR for HTML and templatesPDFBolt converts HTML, URLs, and templates into PDFs through an API.Software & SaaS$2.2K MRRverified 2026
- PennyCanny: discount codes, $3K a month, self-reported in 2024: 6,000 brandsPennyCanny is an online platform for finding discount codes, coupons, and promotional deals across online shopping categories.Newsletters, blogs & media$3K/mofounder-reported 2024
- Pentaclay templates, $1K a month, self-reported in 2023: one library, three toolsPentaclay sells no-code website templates editable in Framer, Webflow, or Figma.Other physical products$1K/mofounder-reported 2023
- Personal Trainers Business Incubator: $200K a month, self-reported in 2023Personal Trainers Business Incubator helps personal trainers and fitness coaches start or scale an online coaching business.Courses & education$200K/mofounder-reported 2023
- Pet Plus Us — The AI Portrait Club: $12K in 30 days, free previewPet Plus Us — The AI Portrait Club makes AI portraits of pets, people, and families from uploaded photos.AI tools & apps$12K in the last 30 daysverified 2026
- $2.5K a month, founder-reported March 10th, 2024: pgMustard query planspgMustard visualizes Postgres EXPLAIN plans and gives performance advice for query optimization.Software & SaaS$2.5K/mofounder-reported 2024
- Phantom - GMB Audit Tool, $1.3K MRR: SEO audits in ChromePhantom - GMB Audit Tool is a Google Chrome extension for auditing Google Business Profiles and exporting SEO data.Software & SaaS$1.3K MRRverified 2026
- AI photos from one selfie, $3.7K MRR: 150+ stylesPhoto AI Studio turns uploaded selfies into professional, themed, and commercial images.AI tools & apps$3.7K MRRverified 2026
- Photo AI Generator: AI UGC ads from selfies, $2.2K in 30 daysPhoto AI Generator sells AI UGC ad videos, static ads, headshots, photos, and creative image and video tools.Mobile apps & games$2.2K in the last 30 daysverified 2026
- PhotoUp: real estate tools, $235K a month, self-reported in 2023PhotoUp sells real estate media and marketing services and tools.Agencies & services$235K/mofounder-reported 2023
- PHP CRUD Generator: $1.2K a month, self-reported for database teamsPHP CRUD Generator creates editable, self-hosted PHP admin panels from existing relational databases.Software & SaaS$1.2K/mofounder-reported 2025
- picjumbo: stock photos and backgrounds, $10K a month, self-reported in 2024picjumbo is a visual-asset business for websites, templates, blog posts, and designs.Newsletters, blogs & media$10K/mofounder-reported 2024
- Book experts by the session, $5K a month, self-reported: set your termsPick My Brain is a marketplace for booking and paying people for their time, knowledge, and experience.Software & SaaS$5K/mofounder-reported 2026
- Picmim social media content and scheduling, $1.1K MRR: 10,000+ postsPicmim creates, schedules, and publishes social media posts for businesses.Software & SaaS$1.1K MRRverified 2026
- Picture It: 4.7-star Shopify AR app, $1.2K a month, self-reportedPicture It is a Shopify augmented reality app for previewing artwork and furniture in customers’ rooms.Software & SaaS$1.2K/mofounder-reported 2026
- AI sales agents for outreach and meetings, $20K MRR: 40+ languagesPipeLime sells AI sales agents that research leads, write outreach, manage follow-ups, and book meetings.AI tools & apps$20K MRRverified 2026
- Pipfeed article API, $1.6K a month, self-reported in 2023: 2.3 million URLsPipfeed sells an API that extracts and summarizes online content.AI tools & apps$1.6K/mofounder-reported 2023
- Pirsch Analytics, $15K a month, self-reported: cookie-freePirsch Analytics provides privacy-friendly, open-source web analytics for websites and apps.Software & SaaS$15K/mofounder-reported 2026
- Planndu task planner, $1.5K a month, self-reported: productivity appPlanndu is a secure productivity app for organizing tasks, managing to-do lists, building habits, and reaching goals.Software & SaaS$1.5K/mofounder-reported 2026
- $7.6K in 30 days: Plate Lookup’s vehicle reports and shop toolsPlate Lookup provides vehicle information, history reports, and digital tools for automotive operations.Mobile apps & games$7.6K in the last 30 daysverified 2026
- Football playbook design and quizzes, $5.5K MRR: built for teamsPlay Designer Pro helps football coaches draw plays, manage playbooks, generate quizzes, and track team practice.Software & SaaS$5.5K MRRverified 2026
- Playground accountability programme, $1.1K a month, self-reported in 2024Playground sells a gamified anti-procrastination programme with one-to-one accountability support.Courses & education$1.1K/mofounder-reported 2024
- PlayIQ: AI football analysis, $2.4K in 30 days for coachesPlayIQ is football coaching software for film analysis, scouting, play breakdowns and playbook preparation.AI tools & apps$2.4K in the last 30 daysverified 2026
- Plurio AI Agent: campaign automation, $150K a month, self-reportedPlurio AI Agent automates performance marketing analysis, workflows, and optimization for teams managing advertising, funnels, and revenue data.AI tools & apps$150K/mofounder-reported 2026
- Plutio: client-work platform with Super Work AI — $20K MRR, one workspacePlutio is an all-in-one business platform for client work, with Super Work AI handling proposals, invoices, and client updates.AI tools & apps$20K MRRverified 2026
- SEO and web services, $200K a month, self-reported in 2023: free auditPneuma Media sells SEO, PPC, website development, and digital marketing services for businesses.Agencies & services$200K/mofounder-reported 2023
- Podawaa, $66K MRR: LinkedIn posts with 100,000 likes dailyPodawaa sells software that boosts LinkedIn posts, writes posts with AI, schedules drafts, and manages comments.Software & SaaS$66K MRRverified 2026
- PodcastsToText turns podcast links into text, $1K MRR: many exportsPodcastsToText converts podcast episode links into transcripts and related content in a web app.AI tools & apps$1K MRRverified 2026
- Online assessment software, $287K a month, self-reported in 2024: advice reports in PDFPointerpro is online assessment software for creating questionnaires and delivering personalized advice reports.Software & SaaS$287K/mofounder-reported 2024
- PokéItem values card collections, $9.6K MRR: scans and price trackingPokéItem is a French-built app that scans, organises, and values Pokémon TCG and One Piece card collections.Mobile apps & games$9.6K MRRverified 2026
- Polyfork 3D assets, $5.6K in 30 days: configurable for enginesPolyfork sells remixable low-poly 3D assets, themed kits, and configurable characters for web and game engines.AI tools & apps$5.6K in the last 30 daysverified 2026
- Polypick: AI prediction-market analysis, $11K MRR: 4.9/5 ratingPolypick sells AI-powered prediction-market analysis, picks, signals, alerts, risk scoring, and coaching.Finance & real estate$11K MRRverified 2026
- PolyScout tracks Polymarket traders — $2K in 30 daysPolyScout helps users follow Polymarket traders, review positions and activity, and set custom alerts.Mobile apps & games$2K in the last 30 daysverified 2026
- Poolfish (Prev Uniswap.fish): $8K a month, self-reported in 2023Poolfish provides calculators and analytics for Uniswap v3 liquidity positions, pools, yields, impermanent loss, and DeFi lending rates.Software & SaaS$8K/mofounder-reported 2023
- post bridge: social media scheduler, $48K MRR: 10 platformspost bridge is social media scheduling and cross-posting software for publishing one post to multiple platforms.Software & SaaS$48K MRRverified 2026
- Social scheduling for teams and AI agents, $8.2K MRR: open SDKPostEverywhere is a social media scheduling tool for teams and their AI agents.AI tools & apps$8.2K MRRverified 2026
- Postiz AI social scheduler, $225K MRR: 30+ channels, four plansPostiz is an AI social media scheduler for planning, generating, scheduling, and publishing content across connected networks.AI tools & apps$225K MRRverified 2026
- AI social content creation and publishing — $1.8K in 30 daysPostNitro creates branded social carousels, image posts and animated video, then schedules and publishes them across social networks.AI tools & apps$1.8K in the last 30 daysverified 2026
- PostPeer social media API, $4.3K MRR: one interface for many platformsPostPeer provides one API for publishing, scheduling, analytics, comments, messaging, and social account connections.Software & SaaS$4.3K MRRverified 2026
- PostPlanify social media software, $3.9K MRR: built for agenciesPostPlanify is social media management software for agencies, covering scheduling, analytics, inbox, collaboration, and client reporting.Software & SaaS$3.9K MRRverified 2026
- pre.dev coding agent, $10K a month, self-reported in 2023: plans firstpre.dev sells software-planning coding agents that write code, verify completion, and ship work to GitHub.AI tools & apps$10K/mofounder-reported 2023
- Prediction Guard secures AI agents, $27K a month, self-reported in 2023: NIST policyPrediction Guard sells software that enforces security and governance policies across AI models and agents.AI tools & apps$27K/mofounder-reported 2023
- Paid French startup rankings, $1.4K in 30 days: payment decides positionIt sells paid placement in a ranking of French startups.Marketplaces & platforms$1.4K in the last 30 daysverified 2026
- PrepForCerts practice tests, $1.1K in 30 days, free entryPrepForCerts is a platform for practicing IT and cybersecurity certification exams with questions, explanations, study guides, exam tips, and study plans.Software & SaaS$1.1K in the last 30 daysverified 2026
- PressDrop: PR from product URLs, $1.1K in 30 days, 500+ endpointsPressDrop generates press releases from product URLs, lets founders edit them, and distributes them to news endpoints.Software & SaaS$1.1K in the last 30 daysverified 2026
- Prettier beauty guidance app, $4K MRR: personalized recommendationsPrettier is an app for personalized color, makeup, skin, undertone, and facial-structure guidance.Mobile apps & games$4K MRRverified 2026
- Preuve AI reports: $1.5K in 30 days, TrustMRR API verifiedPreuve AI sells startup validation reports, market intelligence, pivot recommendations, and investor fundraising materials.AI tools & apps$1.5K in the last 30 daysverified 2026
- Adlicio ad research tool, $10K MRR: customer language for hooksAdlicio is a customer research tool that turns customer comments and reviews into ad angles and hooks.Software & SaaS$10K MRRverified 2026
- PrivJs sells premium Node.js packages, $2K a month, self-reported in 2022: private npm accessPrivJs is a marketplace and distribution platform for premium Node.js packages.Software & SaaS$2K/mofounder-reported 2022
- AI portraits and videos, $1.7K in 30 days: reusable selfie modelsProPhoto turns uploaded selfies into reusable AI models for generating photos and videos.AI tools & apps$1.7K in the last 30 daysverified 2026
- PROCLINICA: healthcare clinic software, $4.4K MRR with Spanish compliancePROCLINICA is cloud software for managing healthcare centers and healthcare professionals.Software & SaaS$4.4K MRRverified 2026
- ProductAI product photography, $2.6K a month, self-reported in 2023: 1.2M photosProductAI is AI-powered software for product photography and visual content creation.AI tools & apps$2.6K/mofounder-reported 2023
- Product Strategy tools, $7.9K a month, self-reported in 2022: weekly newsletterProduct Strategy offers a newsletter, community, resources, and tools for mastering product strategy.Newsletters, blogs & media$7.9K/mofounder-reported 2022
- No-code product tours for user onboarding, $1.9K MRR: built for teamsProduktly sells no-code product tours, onboarding checklists, feedback tools, roadmaps, and NPS surveys.Software & SaaS$1.9K MRRverified 2026
- ProfileTracer alerts: $2.9K in 30 days, with ~250ms webhooksProfileTracer delivers structured alerts from public Truth Social and X accounts to trading and automated systems.Finance & real estate$2.9K in the last 30 daysverified 2026
- Profitner: payday loan affiliate tools, $1K a month, self-reportedProfitner provides payday loan affiliate marketing tools and a revenue-sharing program for affiliates.Software & SaaS$1K/mofounder-reported 2026
- Retirement planning, $84K a month, self-reported: whole-life modelsProjectionLab provides financial and retirement planning tools for simulations, early retirement, financial independence, and estate planning.Software & SaaS$84K/mofounder-reported 2025
- Permit automation for HVAC contractors, $6.9K in 30 days: $99 per projectPromatic handles permits, inspections, licensing, and compliance for residential HVAC and plumbing contractors.Finance & real estate$6.9K in the last 30 daysverified 2026
- AI creative tools for campaigns, $53K MRR: for creators and teamsPromptWise is an AI creative tools platform for creators and teams producing AI projects and campaign content.AI tools & apps$53K MRRverified 2026
- Proofy email verification, $3K a month, self-reported: 5,000 creditsProofy checks individual email addresses, uploaded contact lists, and verification inside automated product workflows.Software & SaaS$3K/mofounder-reported 2026
- Property preservation jobs and vendor directory — $2.4K in 30 daysProperty Vendors is a job board and company directory for property preservation jobs and vendors.Marketplaces & platforms$2.4K in the last 30 daysverified 2026
- Salary benchmarking, $1K a month, self-reported in 2023: 60M+ inputsProsfy provides salary benchmarking and labor market analytics using real job-offer data.Software & SaaS$1K/mofounder-reported 2023
- AI image and video generator, $1.2K in 30 days: 22+ modelsPrototipal is an AI-powered image and video generation platform for creators and brands.AI tools & apps$1.2K in the last 30 daysverified 2026
- PRWiz link building marketplace, $3.1K in 30 days: no minimumPRWiz is an AI-first link building marketplace with digital PR tools and PR distribution services.AI tools & apps$3.1K in the last 30 daysverified 2026
- Prymatica: B2B outreach and meetings, $4.9K MRR: managed plansPrymatica manages B2B cold email outreach, qualifies replies, and books interested prospects onto clients’ calendars.Agencies & services$4.9K MRRverified 2026
- Qadence ranks SEO fixes, $7.3K in 30 days: start freeQadence analyses Google Search Console data to identify SEO opportunities, prioritise actions and monitor page and technical changes.AI tools & apps$7.3K in the last 30 daysverified 2026
- QR TIGER: 25 QR types and scan analytics, $300K a month, self-reported in 2023QR TIGER is an online platform for creating, managing, customizing, and tracking QR codes.Software & SaaS$300K/mofounder-reported 2023
- Quantt: 60+ finance courses, $5.4K MRR: learn by codingQuantt sells browser-based courses where learners practise quantitative finance, mathematics, technology and coding with instant feedback.Finance & real estate$5.4K MRRverified 2026
- AI quiz generator, $4K a month, self-reported in 2024: free basic planQuestgen is an AI quiz and assessment generator for teachers, students, HR teams, schools, publishers, and edtech companies.AI tools & apps$4K/mofounder-reported 2024
- Queue: agency software, $133K a month, self-reported in 2024: 1,500+ businessesQueue is an all-in-one platform for running and growing productized service agencies.Software & SaaS$133K/mofounder-reported 2024
- Managed static IPs and encrypted proxies, $71K a month, self-reported in 2023: built for APIsQuotaGuard provides managed static IP and encrypted proxy services for cloud applications, APIs, databases, AI agents, and automation platforms.Software & SaaS$71K/mofounder-reported 2023
- QuoteDeck: insurance quotes, $2.1K MRR, live-rate plansQuoteDeck helps insurance agents create, present, compare, and sell health and life insurance plans.Software & SaaS$2.1K MRRverified 2026
- Radical FIRE: $6K a month, founder-reported May 10th, 2023Radical FIRE is a personal finance platform for people pursuing financial independence through saving, earning, investing, and wealth-building.Newsletters, blogs & media$6K/mofounder-reported 2023
- RAFAAH wealth management, $1.4K MRR: multi-market portfolio trackingRAFAAH provides AI-powered tools for wealth management and investment tracking.Finance & real estate$1.4K MRRverified 2026
- RankSpot publishes SEO content and tracks AI search: $1.4K MRR, one planRankSpot sells software that publishes SEO content and tracks visibility in AI search and Google.AI tools & apps$1.4K MRRverified 2026
- Rapport AI avatars for training, $10K a month, self-reported in 2024: 610,000+ role playsRapport is a platform for creating interactive AI avatars for role-play training and conversations.AI tools & apps$10K/mofounder-reported 2024
- Instagram and Facebook DM automation, $1.2K MRR: one inboxReachlee turns comments, story replies, and messages into automated direct messages, captured leads, and sales.Software & SaaS$1.2K MRRverified 2026
- ReachOwl for browser-based social outreach, $1.2K a month: $999/monthReachOwl automates Facebook and Instagram outreach, conversations, and follow-up inside the user’s browser.Software & SaaS$1.2K/mofounder-reported 2025
- Read Your Scan AI: $1.4K in 30 days, TrustMRR-verified StripeRead Your Scan helps patients view medical images, understand findings and compare independent AI readings.AI tools & apps$1.4K in the last 30 daysverified 2026
- ReadLens reads text aloud: $1.9K in 30 days, app-first accessReadLens turns pictures, PDFs, and on-screen text into spoken audio with synchronized word highlighting.Mobile apps & games$1.9K in the last 30 daysverified 2026
- Real estate media in Northeast Florida, $4.5K in 30 daysRealtor Studio Co. is a real estate media service for agents listing properties across Northeast Florida.Finance & real estate$4.5K in the last 30 daysverified 2026
- Reaudit: AI search optimization, $2.6K in 30 daysReaudit is an AI search optimization platform for brand visibility, content, and go-to-market strategy.AI tools & apps$2.6K in the last 30 daysverified 2026
- Recetas para mi bebé — $1K a month, self-reported in 2023: free recipe PDFsRecetas para mi bebé sells recipes, infant feeding guides and recipe books for babies and children.Newsletters, blogs & media$1K/mofounder-reported 2023
- Recipe One recipe keeper and meal planner: $2.1K in 30 daysRecipe One is a searchable recipe keeper with meal planning, grocery lists, and an organized cooking view.Mobile apps & games$2.1K in the last 30 daysverified 2026
- Red Leg Dev helps founders ship MVPs, $11K in 30 daysRed Leg Dev is a software development consultancy for founders, startups, SMBs, and AI companies.Agencies & services$11K in the last 30 daysverified 2026
- RedactAI sells LinkedIn content tools, $3.2K MRR: 366,295 postsRedactAI creates and schedules LinkedIn content and offers done-for-you publishing and optimization.AI tools & apps$3.2K MRRverified 2026
- Reddit Marketing Agency, $44K MRR: done-for-you Reddit marketingAn agency manages Reddit marketing from research and content through posting, engagement, monitoring, and reporting.Agencies & services$44K MRRverified 2026
- Reelfolio portfolios, $3.2K in 30 days: 262+ stylesReelfolio creates video portfolios from screenshots, mockups, and clips.Software & SaaS$3.2K in the last 30 daysverified 2026
- Refgrow affiliate software, $2.4K MRR: referrals to payoutsRefgrow helps online products manage affiliate partners, referrals, commissions, payouts and partner recruitment.Software & SaaS$2.4K MRRverified 2026
- Reflect note app: $27K a month, founder-reported July 29th, 2023Reflect is an open-source note-taking app for Mac, iPhone, and iPad.Software & SaaS$27K/mofounder-reported 2023
- AI video creation tool Rekalab, $8.4K MRR: short videos from promptsRekalab is an AI video creation tool that generates finished short videos from prompts.AI tools & apps$8.4K MRRverified 2026
- Remote.Team: one-window team chat, $20K a month, self-reportedRemote.Team is a platform for managing remote teams’ communication, projects, and daily work.Software & SaaS$20K/mofounder-reported 2025
- Replayed: YouTube video editing, $32K in 30 daysReplayed matches YouTubers and content creators with vetted freelance video editors.Agencies & services$32K in the last 30 daysverified 2026
New case studies are being added. Browse the data pages below in the meantime.