How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

ResuMax: AI career tools for tech job seekers, $1.9K MRR: one career agentResuMax packages job search, resume tailoring, interview preparation, and application tracking in one AI career platform.AI tools & apps$1.9K MRRverified 2026
Retreat Guru: retreat booking and management, $108K a month, self-reportedRetreat Guru is software for finding and booking retreats and managing retreat centers.Software & SaaS$108K/mofounder-reported 2026
RetroStyle Games: $580K a month, self-reported in 2023 game art studioRetroStyle Games is a game-art studio serving developers and studios with production, animation, visual effects, and game development.Agencies & services$580K/mofounder-reported 2023
Revamp: AI website redesign and publishing, $1.9K MRRRevamp is an AI-powered tool for redesigning, building, publishing, and improving business websites.Software & SaaS$1.9K MRRverified 2026
Revise AI edits writing while preserving voice, $1.4K MRRRevise AI is a writing editor that polishes text while keeping each writer’s voice and style.AI tools & apps$1.4K MRRverified 2026
Revolt for online schoolwork, $5.1K MRR: browser-based automationRevolt automates supported online learning classes, activities, quizzes, tests, exams, and assignments through a browser extension and cloud servers.AI tools & apps$5.1K MRRverified 2026
Senior design subscriptions, $20K a month, self-reported in 2023: one request at a timeRevolution Design provides subscription access to senior designers for branding, websites, products, and related design services.Agencies & services$20K/mofounder-reported 2023
Rise Lean emotional eating coaching, $28K a month, self-reported in 2023: 400+ transformationsRise Lean offers emotional eating and weight loss coaching for high achievers struggling with their relationship with food.Courses & education$28K/mofounder-reported 2023
Ritual: leadership retreats, $35K a month, self-reportedRitual sells leadership team retreats and mindfulness-based executive coaching for leaders at privately held, mid-market companies.Agencies & services$35K/mofounder-reported 2025
RivalSense, $5K a month, self-reported in 2024: weekly competitor updatesRivalSense turns web data into competitor intelligence and sends curated updates by email or Slack.AI tools & apps$5K/mofounder-reported 2024
RMD HK software services: $10K a month, self-reported in 2023, 70 projectsRMD HK sells websites, applications, business systems, integrations, design, and internal software development services.Agencies & services$10K/mofounder-reported 2023
Road to Offer: consulting case prep, $2.9K MRR, 71 AI-scored casesRoad to Offer is an online case interview preparation platform for consulting candidates.AI tools & apps$2.9K MRRverified 2026
Robin chat APIs and SDKs, $5K a month, self-reported in 2023: many languagesRobin sells chat infrastructure and interface components for developers building messaging features into web and mobile products.Software & SaaS$5K/mofounder-reported 2023
Robotalp uptime monitoring, $5K a month, self-reported in 2022: one place to watchRobotalp monitors service availability, speed, security and content integrity from one place.Software & SaaS$5K/mofounder-reported 2022
Rooftops for roofers: reports and calls, $1.1K MRR, 24/7Rooftops is an AI platform for roofing companies that handles reports, calls, storms, leads and roofing websites.Finance & real estate$1.1K MRRverified 2026
RoomX AI staging, $1.3K in 30 days: 10+ stylesRoomX AI sells software that adds photorealistic furniture and listing videos to vacant properties.AI tools & apps$1.3K in the last 30 daysverified 2026
Reselling resource and subscription, $4K a month, self-reported in 2023: eBay focusRooted in Reselling sells a reselling resource and subscription program for entrepreneurs and resellers.Courses & education$4K/mofounder-reported 2023
Rule1: AI ad analysis and monitoring, $1.7K MRR: first insight in 5minRule1 is an agentic AI platform for marketing creative analysis, competitor monitoring, and optimization.AI tools & apps$1.7K MRRverified 2026
Rumora places product comments on social videos, $1.8K MRRRumora is an AI-powered tool for placing product mentions across viral social videos.Software & SaaS$1.8K MRRverified 2026
Runbear: Slack AI agents, $28K a month, self-reported in 2024, no per-seat billingRunbear sells AI agents that automate team workflows across Slack, Teams, Discord, and connected tools.AI tools & apps$28K/mofounder-reported 2024
PR wire service: $250K a month, self-reportedRushPR News provides a PR wire service and publishes news and current affairs articles.Software & SaaS$250K/mofounder-reported 2026
Cookieless web and product analytics, $8.9K MRR: open sourceRybbit provides open-source, cookieless web and product analytics with automatic data capture and session replay.Software & SaaS$8.9K MRRverified 2026
Saas UI: open-source React components, $3.5K a month, self-reported in 2024Saas UI provides React components, blocks, and a design system for building SaaS applications.Software & SaaS$3.5K/mofounder-reported 2024
SaasHunt: product discovery, $2.1K in 30 daysSaasHunt is a product discovery platform for technology products.Newsletters, blogs & media$2.1K in the last 30 daysverified 2026
Health data API and SDK, $19K a month, self-reported: 1,000+ productsSahha provides tools for collecting, analyzing, and understanding user health data.Software & SaaS$19K/mofounder-reported 2025
Sales.co: B2B lead generation, $50K a month, self-reported in 2022: 7 daysSales.co manages B2B lead generation, outbound campaigns, and follow-up for companies with established sales processes.Agencies & services$50K/mofounder-reported 2022
LinkedIn sales automation: $3.5K in 30 daysSales Farmer automates LinkedIn prospecting, lead generation, message sequences, and campaign analytics.Software & SaaS$3.5K in the last 30 daysverified 2026
SalesRobot outreach automation, $90K in 30 days: for B2B salesSalesRobot automates LinkedIn and cold email outreach for B2B sales teams and lead generation agencies.Software & SaaS$90K in the last 30 daysverified 2026
Sales gamification with $892K a month: reported April 19th, 2023SalesScreen is an AI-powered gamification platform for shaping daily sales behaviors.AI tools & apps$892K/mofounder-reported 2023
SalesShortcut contractor marketing, $1.6K MRR: 4.8/5 ratingSalesShortcut manages websites, Google profiles, reviews, and social media for contractors.Agencies & services$1.6K MRRverified 2026
Sarah Stewart Mentoring: $10K a month, self-reported in 2024: founder timeSarah Stewart Mentoring sells time management coaching, mentoring, speaking, courses and advisory work.Courses & education$10K/mofounder-reported 2024
Influencer marketing software, $50K a month, self-reported in 2024: for DTC brandsSARAL is influencer marketing software for ecommerce brands.Software & SaaS$50K/mofounder-reported 2024
Sauce Writing for freelance writers, $12K a month, self-reported in 2023: weekly newsletterAn online school and resource business for people who earn income from freelance writing.Courses & education$12K/mofounder-reported 2023
Discount codes for trading tools, $4.7K a month: 58+ trackedSaveOnTrading finds and verifies discount codes and promotional coupons for trading tools and services.Newsletters, blogs & media$4.7K/mofounder-reported 2026
Savewise: shopping rewards and card tools, $25K a month, self-reportedSavewise helps online shoppers compare rewards, activate card-linked offers, and track benefits across purchases.Software & SaaS$25K/mofounder-reported 2025
SavvyNomad: U.S. residency setup, $140K a month, self-reportedSavvyNomad guides Americans abroad through Florida or Texas residency setup, residential addresses, mail forwarding and document support.Agencies & services$140K/mofounder-reported 2025
Scaler Academy: $26K a month, self-reported in 2024Scaler Academy is an online transformative upskilling platform for working tech professionals.Courses & education$26K/mofounder-reported 2024
Scaloom’s Reddit publishing and AI tracking, $1.1K MRRScaloom publishes approved Reddit activity and tracks product visibility across AI engines.AI tools & apps$1.1K MRRverified 2026
AI media workflows for creators, $1.3K MRR: node-basedScenetra is a visual AI workspace for generating images, videos, and audio through a node-based interface.AI tools & apps$1.3K MRRverified 2026
Schedulala social scheduler, $1.3K MRR: 12 platforms, one composerSchedulala is social media scheduling, publishing, analytics, inbox, and collaboration software.Software & SaaS$1.3K MRRverified 2026
Screen Charm Mac recorder, $3K in 30 daysScreen Charm is a Mac screen recorder for polished product demos, tutorials, and online courses.Software & SaaS$3K in the last 30 daysverified 2026
ScreenSage Pro for Mac recording, $1.7K in 30 days: one workflowScreenSage Pro is a macOS screen recorder for product demos, tutorials, vlogs, and promotional videos.Software & SaaS$1.7K in the last 30 daysverified 2026
Scritches: pet care software, $5.2K MRR: solo plan at $20/monthScritches provides software for solo pet sitters, dog walkers, and small pet care businesses.Mobile apps & games$5.2K MRRverified 2026
ScrollLaunch: product launch promotion, $3.3K in 30 days: public APIScrollLaunch promotes indie software products through launch listings, advertising, newsletter sponsorships, directories, and related services.Newsletters, blogs & media$3.3K in the last 30 daysverified 2026
Sugar scrubs and lotions: $15K a month, self-reported in 2024ScrubzBody Skin Care Products sells sugar scrubs, lotions and other skincare products for people seeking low-fuss skincare.Other physical products$15K/mofounder-reported 2024
Search1API web access for AI agents, $1.5K MRR: many interfacesSearch1API provides search, crawling, extraction, screenshots, sitemap discovery, news, and trends for AI agents and developers.AI tools & apps$1.5K MRRverified 2026
Secrets password manager for Apple devices, $1.5K a month, self-reported in 2023: iCloud syncSecrets is a password manager for Apple devices that stores private information and syncs across iPhone, iPad, and Mac.Software & SaaS$1.5K/mofounder-reported 2023
AI agent security, $1.6K MRR: approval-based response controlsSecureNow gives AI coding agents live application-security context and approval-based response controls.AI tools & apps$1.6K MRRverified 2026
Digital-asset quant systems, $100K a month, self-reported in 2023: 2018 startSecvolt develops quantitative investment-management systems for digital-asset markets.Agencies & services$100K/mofounder-reported 2023
SeekThem branding and website design, $50K a month, self-reported in 2023: 100+ brandsSeekThem is a brand identity design agency offering logo, branding, website design, and related services.Agencies & services$50K/mofounder-reported 2023
Web and mobile app development, $1M a month, self-reported in 2023SemiDot Infotech sells websites, mobile apps, blockchain solutions, emerging technology development, and ready-made customizable apps.Agencies & services$1M/mofounder-reported 2023
Send Letters Online: print and post, $5.2K in 30 days, same-day cut-offAn online service for printing, folding, franking and posting letters through Royal Mail.Agencies & services$5.2K in the last 30 daysverified 2026
SEO Checklist: $5K a month, self-reported, annual pricingSEO Checklist is an SEO process-management checklist with pre-added tasks and team collaboration features.Software & SaaS$5K/mofounder-reported 2026
SEO Stack: SEO, GA4 and AI visibility tools, $23K MRR, 30 toolsSEO Stack is a software platform for search, analytics, data warehousing, AI visibility, and an AI assistant.Software & SaaS$23K MRRverified 2026
SEO platform for search and AI visibility, $270K a month, self-reportedSeobility is an online SEO platform for improving search rankings, website traffic and visibility in AI-generated answers.Software & SaaS$270K/mofounder-reported 2026
Remodel coaching — $40K a month (founder interview, May 25th, 2023)Seriously Happy Homes sells virtual interior design guidance and home remodel coaching through Zoom consultations.Agencies & services$40K/mofounder-reported 2023
serverless:talent: remote developers, $1K a month, self-reportedAn online platform for hiring specialized developers to build full-stack serverless applications.Agencies & services$1K/mofounder-reported 2026
SessionWatcher, $2.9K in 30 days: AI usage tracking for Mac and WindowsSessionWatcher is a desktop app for tracking AI coding tool usage, costs, and rate limits.Software & SaaS$2.9K in the last 30 daysverified 2026
Setter AI: $1.5K MRR for AI appointment settingSetter AI is an AI appointment setter for businesses that want leads qualified and booked into sales calls.AI tools & apps$1.5K MRRverified 2026
SetupClaw: hosted OpenClaw, $4K in 30 days, live in under 60sSetupClaw sells turnkey hosting for a personal OpenClaw AI assistant.Software & SaaS$4K in the last 30 daysverified 2026
SevenAtoms PPC services, $275K a month, self-reported in 2023: case studiesSevenAtoms manages advertising campaigns and sells landing page design, content marketing and SEO services.Agencies & services$275K/mofounder-reported 2023
SportsFirst: $3.8K a month, self-reported in 2023 — 85% client retentionSportsFirst builds and maintains custom sports software, AI tools, and digital sports platforms.Agencies & services$3.8K/mofounder-reported 2023
Shannon AI for security research, $4.5K MRR: memory and workflowsShannon AI sells an uncensored AI assistant for security research, red teaming, and security analysis.AI tools & apps$4.5K MRRverified 2026
Forms to Google Sheets, $1.3K a month, self-reported in 2023: no backendSheet Monkey connects website forms to Google Sheets.Software & SaaS$1.3K/mofounder-reported 2023
Sheets AI Resume Builder for job seekers: $26K a month, self-reportedSheets AI Resume Builder provides AI tools for resumes, cover letters, interview practice, LinkedIn updating, and job searching.AI tools & apps$26K/mofounder-reported 2025
$30K a month, self-reported in 2022 — Laravel Shift automates reviewable PRsLaravel Shift automates application upgrades for developers and teams that maintain Laravel applications.Software & SaaS$30K/mofounder-reported 2022
Shiny Go Clean: home cleaning, $8.1K in 30 days, flat-rate quotesShiny Go Clean provides recurring, one-time, deep, and move-out home cleaning with direct booking and phone assistance.Marketplaces & platforms$8.1K in the last 30 daysverified 2026
Ship or Die: $3.6K in 30 days with public accountabilityShip or Die is a deadline-based startup-building community with gamified missions and public accountability.Courses & education$3.6K in the last 30 daysverified 2026
Shipixen: Next.js code and MDX blogs, $2.5K a month, self-reported in 2023Shipixen generates branded Next.js boilerplate code, websites, blogs, landing pages, waitlists, and SaaS projects.Software & SaaS$2.5K/mofounder-reported 2023
Shipped: $7.2K a month, self-reported in 2024, for SaaS launchesShipped sells boilerplates that help developers launch SaaS products.Software & SaaS$7.2K/mofounder-reported 2024
Shop Pirate deals, $100K a month, self-reported: 1,600 storesShop Pirate sells coupons, promo codes, discounts and deals from multiple online stores for shoppers looking to save during checkout.Newsletters, blogs & media$100K/mofounder-reported 2026
AI short-video automation for creators, $1.8K MRR: built around postingShortsauto creates and automates AI-generated short videos for creators and product marketers.AI tools & apps$1.8K MRRverified 2026
Shotomatic: Mac screenshot automation, $1.3K in 30 days for QAShotomatic is Mac software for automated screenshots, step-by-step guides, website captures and timelapse videos.Software & SaaS$1.3K in the last 30 daysverified 2026
Shotstack video API, $10K a month, self-reported in 2024: a white-label developer hookShotstack provides cloud video creation, editing automation, and white-label editor tools for developers, businesses, and organisations.Software & SaaS$10K/mofounder-reported 2024
Shugert Shopify engineering, $239K in 30 days: bounded store fixesShugert diagnoses, implements and validates Shopify and Shopify Plus work.Agencies & services$239K in the last 30 daysverified 2026
Sight AI tracks AI visibility and content, $9.4K MRR: built for teamsSight AI provides software for tracking AI visibility, writing and publishing content, and running outreach workflows.AI tools & apps$9.4K MRRverified 2026
SilkFlo: $3K a month, self-reported in 2023 — board-ready AI governanceSilkFlo is an AI investment governance platform for tracking initiatives from intake through financial impact and board reporting.AI tools & apps$3K/mofounder-reported 2023
Simple Analytics: privacy-first web analytics, $39K MRRSimple Analytics provides privacy-first web analytics that records pageviews and events without visitor identifiers.Software & SaaS$39K MRRverified 2026
SimpleClean cleanup, $1.3K in 30 days — Stripe-verified by TrustMRRSimpleClean is an AI-powered online tool for removing unwanted noise from audio and video.AI tools & apps$1.3K in the last 30 daysverified 2026
Simplenet: WordPress hosting, $10K a month, self-reported in 2023Simplenet provides premium web hosting for WordPress and WooCommerce sites.Software & SaaS$10K/mofounder-reported 2023
SimplySolved: outsourced UAE services, $500K a month, self-reported in 2023SimplySolved provides outsourced accounting, tax, audit, HR, payroll, PRO and ERP services in the UAE.Agencies & services$500K/mofounder-reported 2023
SiteArcade author sites, $1K a month, self-reported in 2023: minutes to launchSiteArcade sells professional author websites with domains, email, design tools and automatic updates.Software & SaaS$1K/mofounder-reported 2023
AI customer-support chatbot for websites, $21K a month, self-reported in 2023: 95+ languagesSiteGPT sells personalized AI chatbots that answer visitors’ questions, capture leads, and hand conversations to human agents.AI tools & apps$21K/mofounder-reported 2023
Skillry: reusable Agent Skills, $1.2K in 30 daysSkillry sells reusable Agent Skills that help supported AI agents complete focused work.AI tools & apps$1.2K in the last 30 daysverified 2026
SkillTrek life-skills curriculum, $1.2K a month, self-reported in 2023SkillTrek sells an online life-skills curriculum with videos, printables, activities, progress tracking, and completion certificates.Courses & education$1.2K/mofounder-reported 2023
SkiMap: ski maps and run tracking, $1.3K MRR: no signal neededSkiMap gives skiers offline maps, run tracking, statistics, 3D resort maps and live friend tracking.Mobile apps & games$1.3K MRRverified 2026
Skinive AI skin scanner, $11K a month, self-reported: 5 yearsSkinive sells AI tools for checking skin concerns, tracking changes, and supporting clinical workflows.AI tools & apps$11K/mofounder-reported 2025
AI-generated mobile app designs for Figma, $22K MRR: export to codeSleek generates editable iOS and Android app designs from text prompts or reference images and exports them to Figma or code.Mobile apps & games$22K MRRverified 2026
Slides With Friends: interactive slides; $25K a month, self-reported in 2023Slides With Friends sells interactive presentations with polls, quizzes, surveys, games and participant response tools.Software & SaaS$25K/mofounder-reported 2023
SlidesCarnival templates, free to use: $20K a month, self-reported in 2023SlidesCarnival provides free presentation templates, AI presentation tools, document utilities, and PDF tools.Courses & education$20K/mofounder-reported 2023
Online Casinos That Accept PaySafeCard 2021: $8K a month, self-reportedOnline Casinos That Accept PaySafeCard 2021 publishes casino listings and information about PaySafeCard deposits.Newsletters, blogs & media$8K/mofounder-reported 2026
SmoothCapture Mac app: $1.4K in 30 days, free editingSmoothCapture is a Mac app for recording, editing, and exporting app demo videos.Software & SaaS$1.4K in the last 30 daysverified 2026
SMSGo REST SMS API: $1.8K in 30 days with free testingSMSGo provides a REST SMS API for developers in Brazil to send OTPs, alerts, and campaigns.Software & SaaS$1.8K in the last 30 daysverified 2026
Snap2Pass photo maker, $7.4K in 30 days: agency credit packsSnap2Pass makes passport, visa and ID photos with AI checks, background replacement and downloadable files for people and photo agencies.AI tools & apps$7.4K in the last 30 daysverified 2026
SnapTheKnot: $1.1K in 30 days, verified via Stripe APISnapTheKnot is a wedding photo and video sharing platform with private QR-code galleries.Mobile apps & games$1.1K in the last 30 daysverified 2026
TikTok content analysis and planning, $1.5K MRR: priced for teamsSnowball is an AI-powered platform for analyzing social media content performance and planning content.AI tools & apps$1.5K MRRverified 2026
AI real estate preview videos, $1.2K MRR: one-click listingsSoarly turns real estate listing photos into preview videos and helps real-estate professionals find active listings without video tours.Finance & real estate$1.2K MRRverified 2026
Sober Tracker: $5.5K in 30 days, private sobriety trackingSober Tracker is a private mobile app for tracking alcohol-free days, milestones, cravings, savings, and daily progress.Mobile apps & games$5.5K in the last 30 daysverified 2026
Social Fetch social data API: $4.8K in 30 days, 233 endpointsSocial Fetch provides developers and teams with an API for social media profiles, posts, transcripts, metrics, search, comments, and related data.Software & SaaS$4.8K in the last 30 daysverified 2026
SocialClaw: scheduler for teams and agents, $1.2K MRR: open-builtSocialClaw is a workspace for scheduling, publishing, and managing social media for people, teams, developers, and AI agents.Software & SaaS$1.2K MRRverified 2026