How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

Glossa: live AI translation, $31K in 30 days: own-voice outputGlossa provides live AI translation for churches, conferences, and events through attendees’ phones.AI tools & apps$31K in the last 30 daysverified 2026
Glosshouz beauty and wellness, $276K a month, self-reported in 2023Glosshouz is a beauty, medspa, salon, and wellness business offering treatments, packages, events, and products.Local & brick-and-mortar businesses$276K/mofounder-reported 2023
AI photo and video app, $1.4K MRR: built for short-form creatorsGluely is an iOS app for creating AI photo transformations and short videos with effects, characters, templates, and a built-in editor.Mobile apps & games$1.4K MRRverified 2026
Human transcription and translation, $200K a month, self-reported in 2023: human-ledGMR Transcription sells human transcription, translation and proofreading services for audio, video and text.Agencies & services$200K/mofounder-reported 2023
Virtual mobile numbers and eSIMs, $4.2K MRR: for business communicationgosimless provides virtual mobile numbers and eSIMs for business calls, messaging and communication management.Mobile apps & games$4.2K MRRverified 2026
GoSkills courses and LMS, $120K a month, self-reported: one platformGoSkills combines bite-sized online courses, a learning management system, and tools for creating and managing training.Software & SaaS$120K/mofounder-reported 2026
Antidetect browser, $3.1K MRRGoUndetected helps social media teams, agencies, and independent operators manage multiple online accounts with isolated browser profiles and dedicated proxies.Software & SaaS$3.1K MRRverified 2026
GPT Watermark Remover: $2.5K in 30 days for AI text and imagesIt removes invisible AI watermarks from text and documents and cleans watermarks and metadata from Gemini images.Software & SaaS$2.5K in the last 30 daysverified 2026
GraphQL Portal: $15K a month, self-reportedGraphQL Portal combines REST APIs, databases and GraphQL schemas through an open-source API gateway.Software & SaaS$15K/mofounder-reported 2026
GraphQL WTF screencasts: $1K a month, self-reported in 2022, weekly lessonsGraphQL WTF sells screencasts for developers learning to build apps, backends, and APIs with GraphQL.Newsletters, blogs & media$1K/mofounder-reported 2022
Grid Diary: $5K a month, self-reported — multiple journalsGrid Diary is a diary and planner app for guided journaling, reflection, planning, and organized personal records.Software & SaaS$5K/mofounder-reported 2026
Grind Success: guides and AI tools, $10K a month, self-reportedGrind Success publishes entrepreneurship content and offers free AI-powered generators for business names, slogans, captions, and ideas.Newsletters, blogs & media$10K/mofounder-reported 2026
GroceryBudget: $1.1K in 30 days, verified by TrustMRRGroceryBudget helps grocery shoppers track spending, set budgets, add items, compare prices, and log receipts.Mobile apps & games$1.1K in the last 30 daysverified 2026
AI SDR for LinkedIn outreach, $5.1K MRR: built for B2B teamsGrow with Ghost helps B2B founders and revenue teams find, score, contact, and follow up with LinkedIn prospects.AI tools & apps$5.1K MRRverified 2026
AI WhatsApp marketing platform: $2K a month, self-reported in 2022Growby sells software for WhatsApp marketing, chatbots, campaign automation, API access, and white-label solutions.AI tools & apps$2K/mofounder-reported 2022
Growform lead forms, $5K a month, self-reported in 2022: no-code lead captureGrowform is a code-free form builder for collecting and qualifying leads.Software & SaaS$5K/mofounder-reported 2022
Grow Thingly: fitness content, $1.2K a month, self-reported in 2023, many topicsGrow Thingly sells fitness articles, workout guidance, diet advice, and equipment recommendations.Newsletters, blogs & media$1.2K/mofounder-reported 2023
Growthink: $1M a month, self-reported in 2024 in advisory and investment bankingGrowthink provides business consulting, strategic advisory, investment banking, and wealth management services.Agencies & services$1M/mofounder-reported 2024
Software for interactive guides, $4.9K MRR: team documentationGuidejar is software for creating interactive guides, walkthroughs, product demos, SOPs, and documentation.Software & SaaS$4.9K MRRverified 2026
HabitKit: iPhone and Android habit tracker, $32K MRR, one-tap trackingHabitKit is a free habit tracker app for iPhone and Android with one-tap logging, year-long grids, and home screen widgets.Mobile apps & games$32K MRRverified 2026
Harbour City Scoop: local newsletter, $1.4K in 30 days, NanaimoHarbour City Scoop publishes a free local newsletter, event calendar, and guides for Nanaimo residents.Newsletters, blogs & media$1.4K in the last 30 daysverified 2026
Headroom cuts AI coding token costs, $1.6K MRR: local compressionHeadroom is a menu bar app and open-source CLI that compresses context and tool output for Claude Code and ChatGPT Codex.AI tools & apps$1.6K MRRverified 2026
Health Compiler analytics, $10K a month, self-reported: 8M+ messagesHealth Compiler sells an AI-powered healthcare data, analytics, engagement, reporting, and automation platform.AI tools & apps$10K/mofounder-reported 2026
Healthchecks.io: cron job alerts, $14K a month, self-reported in 2024, open sourceHealthchecks.io is a monitoring service for cron jobs, background workers, and scheduled tasks, with alerts when they fail to check in on time.Software & SaaS$14K/mofounder-reported 2024
BJJ posters, prints, stickers, and downloads: $1K a month, self-reported in 2023HeavyBJJ is a Brazilian Jiu Jitsu blog with a shop, digital downloads, training help, and gear guides.Other physical products$1K/mofounder-reported 2023
Fitness-brand engagement software, $45K in 30 days: priced for studiosHelios helps fitness studios and franchises manage customer engagement through SMS, email, voice, booking, advertising, calls, and forms.Software & SaaS$45K in the last 30 daysverified 2026
Hello Robo robot design services, $40K a month, self-reported: VC proofHello Robo designs interfaces, brands and videos for robotics companies and founders.Agencies & services$40K/mofounder-reported 2026
HelloSEO: SEO and AEO for therapy practices, $47K a month, self-reported in 2023HelloSEO provides search strategy, implementation, monitoring, digital PR features, consultation, and paid Google Ads for therapy practices.Agencies & services$47K/mofounder-reported 2023
HelpKit: Notion docs and support, $4.3K a month, self-reported in 2022HelpKit turns public Notion pages into branded knowledge bases with search, AI answers and embedded support.Software & SaaS$4.3K/mofounder-reported 2022
Volunteering stays with accommodation and food, $2.6K MRR: 2500+ staysHelpStay.com connects travellers who volunteer their help with hosts offering accommodation and food.Marketplaces & platforms$2.6K MRRverified 2026
A trade copier and journal, $8.3K MRR: seven platforms supportedHeron Copier is a cloud and local trade copier and trading journal for multiple trading platforms.Finance & real estate$8.3K MRRverified 2026
AI newsletter workflows, $3.1K in 30 days: built for teamsHeyNews brings newsletter voice training, source curation, drafting, editing, and publishing into one workspace.AI tools & apps$3.1K in the last 30 daysverified 2026
AI video production for creative teams, $1K a month: one workspaceHeyVigo is AI video production software for organizing scripts and assets, generating videos, reviewing work, and delivering final videos.AI tools & apps$1K/mofounder-reported 2026
BuySellRam: bulk IT equipment cash buyer, $20K a monthBuySellRam is a cash-buying service for bulk used IT equipment, electronics, and technology assets.Agencies & services$20K/mofounder-reported 2025
High School Notes: $1K a month, self-reported, notes marketplaceHigh School Notes is a marketplace for finding, sharing, buying and selling high school study notes.Other physical products$1K/mofounder-reported 2026
$180K a month SEO agency — founder interview, unverified, May 27th, 2023High Voltage SEO sells full-service SEO programs, consulting, and white hat SEO strategies.Agencies & services$180K/mofounder-reported 2023
Hiration: AI job-search tools, $15K a month, self-reportedHiration is an AI-powered career platform for resumes, job searches, LinkedIn profiles, and interview preparation.AI tools & apps$15K/mofounder-reported 2026
Hirevire video screening, $14K MRR: for hiring teamsHirevire is software for screening job applicants through one-way asynchronous video interviews.Software & SaaS$14K MRRverified 2026
Homzie household organizer app, $1.5K in 30 daysHomzie is a household organizer app for shared calendars, tasks, shopping lists, and meal planning.Mobile apps & games$1.5K in the last 30 daysverified 2026
$9.3K MRR: Koe creates, edits and upscales cinematic AI videoKoe sells tools for generating, editing, upscaling, captioning and storyboarding cinematic AI video.AI tools & apps$9.3K MRRverified 2026
Honter Studio: $20K a month, self-reported in 2023 — unlimited designHonter Studio sells flat-rate, unlimited branding, product, web, and marketing design services for California businesses.Agencies & services$20K/mofounder-reported 2023
Hostman cloud hosting, $100K a month, self-reported in 2022: 24/7 supportHostman sells cloud infrastructure and app hosting for teams building, deploying, and scaling applications and cloud workloads.Software & SaaS$100K/mofounder-reported 2022
Hotel sales and marketing for hotels, $2.9K MRR: direct bookingsHotelHero.ai helps independent hotels with direct-booking sales, marketing campaigns, and online presence optimization.Agencies & services$2.9K MRRverified 2026
HR Partner HR software: $40K a month, self-reported in 2022, no contractsHR Partner is employee management and recruitment software for small and medium businesses.Software & SaaS$40K/mofounder-reported 2022
HTML to PDF API for developers, $3.5K a month, self-reported in 2024: async conversionAn API for developers to generate PDFs from HTML, CSS, and JavaScript.Software & SaaS$3.5K/mofounder-reported 2024
TechWaves PR sells digital PR, $1K a month, self-reported: tech focusTechWaves PR is a communications agency selling digital PR and related services.Agencies & services$1K/mofounder-reported 2026
AI employees for calls and leads, $1.5K MRR: done-for-youHuge AI sells done-for-you AI employees that answer calls, book leads, and follow up 24/7.AI tools & apps$1.5K MRRverified 2026
HypeProxies servers and proxies, $345K in 30 days: owned hardwareHypeProxies sells static ISP proxies, VPS servers, and bare-metal servers for data teams, retail automation, ticket buyers, and automation teams.Software & SaaS$345K in the last 30 daysverified 2026
Smart beehives with remote monitoring, $1.8K a month, self-reported in 2022Hyper Hyve™ sells insulated smart beehives and remote hive-monitoring technology for beekeepers.Other physical products$1.8K/mofounder-reported 2022
Hypersay Slides: interactive decks, $5K a month, self-reportedHypersay Slides turns uploaded presentations into interactive sessions with polls, quizzes, questions and analytics.Software & SaaS$5K/mofounder-reported 2026
HyperSuggest SEO research: $2K a month, self-reported in 2023: used since 2018HyperSuggest provides SEO keyword research, search-question discovery, filtering, and export tools.Software & SaaS$2K/mofounder-reported 2023
Hypit AI video workflows: $27K in 30 days with an open-source coreHypit is an open-source AI tool for cloning and creating editable, repeatable video workflows.AI tools & apps$27K in the last 30 daysverified 2026
I Can Tell Time analog-clock app, $1.5K MRR: 100k+ downloadsI Can Tell Time is a kids’ app that teaches analog-clock reading through lessons, practice, progress reports, and school deployment features.Mobile apps & games$1.5K MRRverified 2026
Spanish jamón ibérico hams, $78K in 30 days: many choicesAn online shop selling Spanish jamón ibérico hams with selectable formats, accessories, and customer remedies.Other physical products$78K in the last 30 daysverified 2026
Film, events and crew services: $50K a month, self-reported in 2023, 1800 showsIconic Productions provides production, entertainment, event and crew services for film, theater and live shows.Agencies & services$50K/mofounder-reported 2023
Iconshock icon packs, $100K a month, self-reported: 2 million iconsIconshock sells icon assets and editing tools for designers and creatives.Other physical products$100K/mofounder-reported 2026
Image-Charts API for embeddable charts, $6.3K MRR: workflow imagesImage-Charts provides an API for adding branded charts to emails, reports, PDFs, apps, and automated workflows.Software & SaaS$6.3K MRRverified 2026
Imagined with AI: AI portraits, $4.5K a month, self-reported in 2023Imagined with AI generates portrait photos of people, pets, and loved ones.AI tools & apps$4.5K/mofounder-reported 2023
imglab image processing API, $2.2K a month, self-reported in 2023imglab helps developers resize, optimize, watermark and deliver images through an API and CDN.Software & SaaS$2.2K/mofounder-reported 2023
Immopix: real-estate photo and video AI, $2.5K in 30 daysImmopix helps German estate agents improve property photos, create videos, redraw floor plans and turn plans into visualizations.Finance & real estate$2.5K in the last 30 daysverified 2026
ImmoWP syncs property listings, $4.6K in 30 days: 200+ agenciesImmoWP connects real-estate software with WordPress and synchronizes property listings automatically.Finance & real estate$4.6K in the last 30 daysverified 2026
InBound Blogging SEO services, $20K a month, self-reported in 2024: founder-reportedInBound Blogging sells SEO and digital marketing services to SaaS founders, SEOs, and content strategists.Agencies & services$20K/mofounder-reported 2024
Inbox Pirates: email testing across clients, $1.3K a month, self-reported in 2022Inbox Pirates helps teams preview and test emails across screen sizes, clients, operating systems, and devices.Software & SaaS$1.3K/mofounder-reported 2022
InboxDone executive assistants, $160K a month: email supportInboxDone provides dedicated executive assistants who manage email, calendars, social media, research and administrative tasks.Agencies & services$160K/mofounder-reported 2025
Incomparable: product design, $4K a month, self-reported in 2023: weekly winsIncomparable provides product strategy, UI/UX design, prototyping, design systems, and optional full-stack development for software teams.Agencies & services$4K/mofounder-reported 2023
SEO content: $35K a month, founder-reported April 24th, 2023Increasing.com publishes SEO, niche-site, and affiliate-marketing content and offers free tools for keyword research and SaaS affiliate tracking.Newsletters, blogs & media$35K/mofounder-reported 2023
Indexsy: $104K in 30 days; SEO, acquisitions and scalingIndexsy provides SEO, business acquisition and scaling services for digital businesses.Agencies & services$104K in the last 30 daysverified 2026
Indie Masterminds: $1K a month for indie founder supportIndie Masterminds is a paid community for indie founders offering courses, office hours, mastermind calls, co-working sessions and a private forum.Courses & education$1K/mofounder-reported 2025
Indie Affiliate: $5K a month, self-reported in 2024; searchable program indexIndie Affiliate is a searchable directory for comparing affiliate programs from independent software companies.Newsletters, blogs & media$5K/mofounder-reported 2024
InfluenceLab: LinkedIn post coaching, $5.7K a month, self-reportedInfluenceLab is an AI coaching tool for financial advisors writing LinkedIn posts.AI tools & apps$5.7K/mofounder-reported 2026
INK PPT: business presentations, $51K a month, self-reported in 2023INK PPT is a presentation design agency serving businesses with business-critical presentations and related design assets.Agencies & services$51K/mofounder-reported 2023
Inoryum builds Ghost publishing systems, $11K a month, self-reported in 2024: a services-led hookInoryum helps organizations build Ghost websites, memberships, publishing infrastructure, APIs, and custom product platforms.Agencies & services$11K/mofounder-reported 2024
Music subscriptions for artists, $1K MRR: artists set fan pricingInsidr is a subscription app where music artists share music, exclusives, behind-the-scenes content, and fan access.Software & SaaS$1K MRRverified 2026
Inspector PHP monitoring, $10K a month: zero-config framework packagesInspector provides real-time monitoring and debugging software for PHP applications.Software & SaaS$10K/mofounder-reported 2025
Intch connects talent and businesses, $1M a month, self-reported: part-time rolesIntch is a professional networking and part-time recruitment platform connecting professionals with businesses.Software & SaaS$1M/mofounder-reported 2025
Investor Hunt: $2K a month, self-reported, 110,000+ investor emailsInvestor Hunt sells an online database for finding and contacting angels and venture capitalists.Software & SaaS$2K/mofounder-reported 2025
Iron Storage: $225K a month, self-reported in 2024 self storageIron Storage rents self storage units for boxes, furniture, and other belongings.Local & brick-and-mortar businesses$225K/mofounder-reported 2024
isMalicious threat intelligence, $1.9K MRR: APIs and MCP toolsisMalicious provides threat intelligence lookups, blocklists, feeds, a REST API, and MCP security tools.Software & SaaS$1.9K MRRverified 2026
Jackal Protocol: open-source storage, $1K a month, self-reported in 2023Jackal Protocol provides self-custodial decentralized cloud storage that individuals and blockchains purchase directly through the blockchain.Software & SaaS$1K/mofounder-reported 2023
Jem Social: UGC creator marketing, $1.8K MRR, one flat planJem Social is software for brands and marketers hiring UGC creators and influencers.Mobile apps & games$1.8K MRRverified 2026
JetPrint: $700K a month, self-reported; founder interview, Dec 5, 2023JetPrint is a print-on-demand and dropshipping platform for e-commerce sellers.Software & SaaS$700K/mofounder-reported 2023
Jetwriter AI: AI writing across email and chat, $12K a month, self-reportedJetwriter AI writes, edits, translates, summarizes, and explains text across browsers, mobile devices, Gmail, websites, and documents.AI tools & apps$12K/mofounder-reported 2025
SaaS product design subscriptions, $9.8K a month, self-reported in 2023Jim Designs provides product design subscriptions for SaaS startups through unlimited requests and revisions.Agencies & services$9.8K/mofounder-reported 2023
JivoChat customer service software: $625K a month, self-reportedJivoChat provides customer service software that brings website conversations and other contact channels into one location.Software & SaaS$625K/mofounder-reported 2026
JobBoardSearch listings and promotion, $3.6K in 30 days: 861 boardsJobBoardSearch helps people discover job boards and lets operators list, promote and sell them.Marketplaces & platforms$3.6K in the last 30 daysverified 2026
Jobspage recruiting software: $1.1K a month, self-reported in 2022, for teamsJobspage is a careers page builder and HR management tool for companies.Software & SaaS$1.1K/mofounder-reported 2022
Joltfly free online games and device tests, $1.2K a month, self-reportedJoltfly provides free online games, challenges, trainer games, tests, calculators, and device-testing tools.Software & SaaS$1.2K/mofounder-reported 2026
JourneyFuse CRM for travel advisors, $16K in 30 days: one priceJourneyFuse is software for travel advisors and agencies to manage leads, trips, proposals, payments, itineraries, commissions, and client communication.Software & SaaS$16K in the last 30 daysverified 2026
Lead distribution software for lead generators, $9.8K MRR: real-time deliveryJuiced routes leads to buyers and helps lead-generation businesses manage delivery and sales.Software & SaaS$9.8K MRRverified 2026
Local junk removal, $100K a month, self-reported in 2023: 50,000 jobs since 1989Junk B Gone sells local residential and commercial junk removal and hauling services.Agencies & services$100K/mofounder-reported 2023
Just Free Slide: free slide templates, $1K a month, self-reportedJust Free Slide provides free presentation templates and infographics for PowerPoint, Google Slides and Keynote.Newsletters, blogs & media$1K/mofounder-reported 2026
Justin Welsh: weekly essays, $167K a month, self-reported in 2023, read by 200,000+Justin Welsh publishes weekly essays about money, freedom, work, ambition, and independent living through an email newsletter and a browsable archive.Newsletters, blogs & media$167K/mofounder-reported 2023
Kadima search marketing, $25K a month, self-reported in 2023: three channelsKadima is a search marketing agency for SEO, AEO and PPC.Agencies & services$25K/mofounder-reported 2023
KalendMe, $2.2K a month, self-reported: online calendar schedulingKalendMe is online scheduling software for coordinating meetings and integrating calendars.Software & SaaS$2.2K/mofounder-reported 2026
Karma for Web, $23K in 30 days: recognition for business chatsKarma for Web – Employee Recognition Platform helps teams set goals, track performance and reward employees through business chats.Software & SaaS$23K in the last 30 daysverified 2026
Harpagia: $10K a month, self-reported, founder interview, May 21st, 2026Kayelle Apps sells Harpagia, a free offline text-based idle RPG that keeps progressing while players are away.Software & SaaS$10K/mofounder-reported 2026
Dental quote comparison: $1K a month, self-reported: four free quotesKelclinic compares dental clinics abroad and collects quote requests through one form.Newsletters, blogs & media$1K/mofounder-reported 2026
Keplars email infrastructure, $1.8K MRR: one platform for every emailKeplars provides transactional and marketing email infrastructure with delivery visibility, testing, integrations, and a visual editor.Software & SaaS$1.8K MRRverified 2026
KitchenDesign.io, $2.4K MRR: room photos to redesign ideasKitchenDesign.io turns uploaded room photos into AI-generated redesign concepts for kitchens and other interior spaces.Finance & real estate$2.4K MRRverified 2026
Klu: AI app tooling, $21K a month, self-reported in 2023: 50+ integrationsKlu sells shared tooling for designing, evaluating, deploying, and observing production AI apps.AI tools & apps$21K/mofounder-reported 2023