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Which business models get to $1M a year
Subscriptions, product sales, services, courses, ads and marketplaces: how founder-reported revenue compares across the main ways businesses charge.
Subscriptions (SaaS & memberships)
- Businesses
- 1,267
- Median / mo
- $35K
- At $1M+ / yr
- 36%
- Solo founders
- 48%
Selling physical products
- Businesses
- 690
- Median / mo
- $50K
- At $1M+ / yr
- 44%
- Solo founders
- 53%
Services, agency & consulting
- Businesses
- 601
- Median / mo
- $43K
- At $1M+ / yr
- 36%
- Solo founders
- 66%
Ads, sponsorships & affiliate
- Businesses
- 261
- Median / mo
- $8.6K
- At $1M+ / yr
- 14%
- Solo founders
- 79%
Marketplace commissions
- Businesses
- 119
- Median / mo
- $79.2K
- At $1M+ / yr
- 47%
- Solo founders
- 32%
Courses & digital products
- Businesses
- 103
- Median / mo
- $20.8K
- At $1M+ / yr
- 20%
- Solo founders
- 80%
Usage-based fees
- Businesses
- 41
- Median / mo
- $50K
- At $1M+ / yr
- 38%
- Solo founders
- 54%
Medians and shares use founder-reported revenue only (at interview time). Method & sources