AI people analytics platform, $9K a month, self-reported in 2022: rated 4.7/5

Nailted sells software for managing employee performance, engagement, feedback, careers, turnover, and goals. Its $9K a month was founder-reported on the Indie Hackers product page (not independently verified), as of February 2022.

What it actually sells

Nailted is an AI-powered performance, engagement, people analytics, feedback, and talent development platform. It connects performance and engagement for companies and people teams managing goals, careers, employee turnover, and related work. The site says, “Nailted is a software designed to improve company culture and so, increase employee satisfaction and employee engagement.”

Its listed features include AI-powered turnover prediction, segmented turnover analytics, 360 and 180 feedback, self-assessment, nomination, calibration, collaborative OKRs, and personalized role plans. OKRs can be linked to bonuses or variable pay, while career paths include competencies, progression paths, and role-specific plans.

How it charges

Nailted charges through annual licenses per employee. The price depends on the modules and plan selected, as stated in its pricing model. Its people analytics, performance, feedback, goals, career, and turnover features operate as parts of the platform.

Where customers come from

The site provides an interactive product tour, a downloadable career plan template, and integrations with Slack, MSTeams, and email. It also lists guided onboarding, customer success support, and training workshops. These are the visible product, content, integration, and onboarding signals shown on the site.

What stands out

The site claims more than 20,000 users in Spain and a 4.7 out of 5 G2 rating. Its pricing page also says it is trusted by more than 20,000 users and leading companies. The feature set spans turnover prediction, performance reviews, OKRs, career paths, and personalized development plans.

From the official site

Nailted is a software designed to improve company culture and so, increase employee satisfaction and employee engagement.

Turnover analytics with advanced segmentation Turnover prediction using AI

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Nailted's $9K a month is higher than 65% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this needs real work because the buyer is a company or people team with several connected management needs. Building the product requires demand across performance reviews, employee engagement, goals, career development, turnover analytics, permissions, reporting, integrations, and per-employee licensing.

Distribution would have to come from company networks, people-management communities, search, product directories, and direct sales. The difficult parts include data privacy, employment-related fairness, integration maintenance, implementation support, and competition across established software categories.

Verdict: Hard to replicate.

One thing to take from it

The useful lesson is to look at connected product breadth and the buyer’s annual process. Nailted combines reviews, goals, careers, engagement, turnover analytics, and role plans, then bases its price on employee licenses and selected modules.

Sources

Nailted official website, fetched October 1, 2026
Nailted pricing page, fetched October 1, 2026
Nailted about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of February 2022

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure