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Industry · Health, fitness & wellness
How health, fitness & wellness businesses make money
The 1M.chat dataset has 99 health, fitness & wellness businesses. 76 of them have a revenue figure the founder reported in an interview. Their median is $74.5K a month, and 46% were at $1M a year or more when interviewed, with a median team of 3 employees. The growth channels founders credited most often were organic social media (71%), SEO & organic search (48%), paid ads (40%).
Revenue at interview
| Under $1K/mo | 4 | |
| $1K–$10K/mo | 12 | |
| $10K–$50K/mo | 17 | |
| $50K–$83K/mo | 8 | |
| $1M+ a year | 29 | |
| $1M+ a month | 6 |
Growth channels credited
| Organic social media | 71% | |
| SEO & organic search | 48% | |
| Paid ads | 40% | |
| Word of mouth & referrals | 37% | |
| Email & newsletters | 35% |
Share of 52 businesses with channel information; founders often name several.
Business models in this group
| Selling physical products | 53 | |
| Services, agency & consulting | 23 | |
| Subscriptions (SaaS & memberships) | 20 | |
| Courses & digital products | 2 | |
| Marketplace commissions | 1 |
Tools named most: Instagram (39%), Twitter (22%), Google Analytics (22%), Google Drive (22%), MailChimp (17%) — of 18 that listed tools.
Case studies
Read how they did it
- Earth's Creation: a private label supplement maker at $6M a yearEC Nutrition is a private label and contract manufacturer of nutraceuticals, selling to businesses and consumers.$6M/yrfounder-reported 2023
- Arsenal Health: a Denver clinic, gym and recovery center at $1.5M a yearDenver clinic, gym, and recovery under one roof for active adults optimizing health$1.5M/yrfounder-reported 2024
- MI Express Care: a walk-in urgent care clinic in Michigan at $85K a monthWalk-in urgent care and primary care clinic serving patients in Canton and Ann Arbor, Michigan.$85K/mofounder-reported 2024
- Longevity Box: UK longevity supplements and health tests at $75K a monthUK company selling longevity supplements and health diagnostic tests to health-conscious consumers.$75K/mofounder-reported 2023
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| Bare Performance ...Health, fitness & wellness | Sports nutrition and health supplements | $3.5Mfounder interview 2019 | United States |
| Viome Life SciencesHealth, fitness & wellness | Gut health diagnostics and probiotics | $2.5Mfounder interview | United States |
| Bells of SteelHealth, fitness & wellness | home gym and fitness equipment | $1.2Mfounder interview 2022 | Canada |
| HeightsHealth, fitness & wellness | Braincare supplement subscription | $1.2Mfounder interview 2022 | United Kingdom |
| Jigsaw HealthHealth, fitness & wellness | Dietary supplements | $1Mfounder interview 2019 | United States |
| ProMD HealthHealth, fitness & wellness | cosmetic dermatology and aesthetics services | $1Mfounder interview | United States |
| Elixinol GlobalHealth, fitness & wellness | hemp and CBD wellness products | $800Kfounder interview | Australia |
| IronmasterHealth, fitness & wellness | home gym strength training equipment and adjustable dumbbells | $771Kfounder interview 2021 | United States |
| VADE NutritionHealth, fitness & wellness | dissolvable protein powder scoops | $500Kfounder interview 2019 | United States |
| Earth's CreationHealth, fitness & wellness | supplement manufacturing and nutraceutical brands | $6M/yrfounder interview 2023 | United States |
| Stronger UHealth, fitness & wellness | online one-on-one nutrition coaching | $500Kfounder interview 2019 | United States |
| Herbal GoodnessHealth, fitness & wellness | superfoods, herbal extracts, teas and supplements | $500Kfounder interview 2021 | United States |
| Plain JaneHealth, fitness & wellness | Hemp CBD flower and cigarettes | $500Kfounder interview 2019 | Canada |
| QuietonHealth, fitness & wellness | Active noise-canceling earbuds for sleeping | $500Kfounder interview 2022 | Finland |
| Eye LoveHealth, fitness & wellness | Eye health products for dry irritated eyes | $450Kfounder interview 2021 | United States |
| Lost Empire HerbsHealth, fitness & wellness | herbal supplements and superfoods | $320Kfounder interview 2019 | United States |
| OCUSHIELDHealth, fitness & wellness | Blue light blocking screen protectors and filters | $300Kfounder interview 2022 | United Kingdom |
| ShakeSphereHealth, fitness & wellness | supplement shaker bottles for athletes and fitness enthusiasts | $300Kfounder interview 2022 | United Kingdom |
| HealthsolsHealth, fitness & wellness | Medical equipment, surgical items and home healthcare services | $300Kfounder interview 2021 | India |
| The CareSideHealth, fitness & wellness | Home care and nursing services for elderly and disabled | $250Kfounder interview | Australia |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. How this data is built
Questions
How much do health, fitness & wellness businesses typically make?
Among 76 health, fitness & wellness businesses with founder-reported revenue, the median was $74.5K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many health, fitness & wellness businesses reached $1M a year?
35 of 76 (46%) reported at least $83K a month, the run-rate for $1M a year.
How did health, fitness & wellness businesses find customers?
Of 52 with growth-channel information, founders most often credited organic social media (71%), SEO & organic search (48%), paid ads (40%), word of mouth & referrals (37%), email & newsletters (35%). Channels are grouped by 1M.chat from what founders said worked.
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