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Tools founders run their businesses on
Shopify, Stripe, Instagram, Google Workspace and more: what founders listed in their stacks, and how those businesses did.
- Businesses
- 205
- Median / mo
- $65K
- At $1M+ / yr
- 46%
- Solo founders
- 50%
- Businesses
- 123
- Median / mo
- $50K
- At $1M+ / yr
- 43%
- Solo founders
- 48%
Google Drive
- Businesses
- 74
- Median / mo
- $30K
- At $1M+ / yr
- 34%
- Solo founders
- 55%
Shopify
- Businesses
- 74
- Median / mo
- $80K
- At $1M+ / yr
- 48%
- Solo founders
- 51%
YouTube
- Businesses
- 59
- Median / mo
- $56.1K
- At $1M+ / yr
- 44%
- Solo founders
- 46%
Google Analytics
- Businesses
- 49
- Median / mo
- $49.8K
- At $1M+ / yr
- 36%
- Solo founders
- 52%
- Businesses
- 39
- Median / mo
- $29.2K
- At $1M+ / yr
- 31%
- Solo founders
- 60%
Stripe
- Businesses
- 39
- Median / mo
- $81.7K
- At $1M+ / yr
- 47%
- Solo founders
- 50%
QuickBooks
- Businesses
- 38
- Median / mo
- $75K
- At $1M+ / yr
- 41%
- Solo founders
- 50%
Slack
- Businesses
- 35
- Median / mo
- $102.5K
- At $1M+ / yr
- 60%
- Solo founders
- 33%
MailChimp
- Businesses
- 33
- Median / mo
- $55.5K
- At $1M+ / yr
- 36%
- Solo founders
- 43%
Google Workspace
- Businesses
- 29
- Median / mo
- $55K
- At $1M+ / yr
- 42%
- Solo founders
- 46%
PayPal
- Businesses
- 26
- Median / mo
- $30K
- At $1M+ / yr
- 30%
- Solo founders
- 61%
Ahrefs
- Businesses
- 22
- Median / mo
- $60K
- At $1M+ / yr
- 42%
- Solo founders
- 42%
WordPress
- Businesses
- 22
- Median / mo
- $85K
- At $1M+ / yr
- 58%
- Solo founders
- 63%
HubSpot
- Businesses
- 22
- Median / mo
- $321K
- At $1M+ / yr
- 69%
- Solo founders
- 31%
Klaviyo
- Businesses
- 21
- Median / mo
- $200K
- At $1M+ / yr
- 57%
- Solo founders
- 52%
Canva
- Businesses
- 19
- Median / mo
- $30K
- At $1M+ / yr
- 28%
- Solo founders
- 83%
ShipStation
- Businesses
- 18
- Median / mo
- $60K
- At $1M+ / yr
- 40%
- Solo founders
- 40%
- Businesses
- 17
- Median / mo
- $30K
- At $1M+ / yr
- 40%
- Solo founders
- 40%
Upwork
- Businesses
- 12
- Median / mo
- $277K
- At $1M+ / yr
- 75%
- Solo founders
- 42%
Medians and shares use founder-reported revenue only (at interview time). Only tools listed by enough businesses to compare are shown. Method & sources