How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

SmartBuy Kenya: an online laptop and printer store at $30K a monthSmartBuy Kenya sells laptops and printers online to consumers and businesses in Kenya.Other physical products$30K/mofounder-reported 2023
SMB Law Group: a boutique firm for small business acquisitions at $267K a monthBoutique law firm providing M&A and legal services to small and medium-sized business buyers and owners.Agencies & services$267K/mofounder-reported 2024
Sockrates Custom: custom socks with a 7-day turnaround at $525K a monthSockrates Custom makes high-quality custom socks for B2B clients worldwide with a 7-day turnaround.Fashion, apparel & accessories$525K/mofounder-reported 2023
StatsDrone: an affiliate stats tool for iGaming affiliates at $20K a monthStatsDrone sells an affiliate stats aggregator SaaS to iGaming affiliates and affiliate networks.Software & SaaS$20K/mofounder-reported 2022
Subscrible: a mobile game catalog app with few or no ads at $85K a monthSubscrible offers gamers an ad-free mobile game catalog app and helps game developers grow revenue.Mobile apps & games$85K/mofounder-reported 2024
Swift App: booking and management software for indoor sports facilities at $120K a yearSwift builds software to help sports facility owners run their businesses, starting with indoor baseball facilities.Software & SaaS$120K/yrfounder-reported 2022
T is for Tame: kids' hair care products at $90K a monthKids hair care productsBeauty & personal care$90K/mofounder-reported 2023
Talknotes: an AI voice-notes app for creators at $5K a monthAI voice note app that turns voice notes into structured content for content creators and entrepreneursAI tools & apps$5K/mofounder-reported 2024
Tandoor Morni: selling tandoor ovens to restaurants and home cooks at $1M a monthTandoor Morni sells tandoor ovens and accessories to restaurants, caterers, and home chefs.Food & beverage$1M/mofounder-reported 2024
The Holistic Enchilada: a curly hair blog that earns $96K a yearBlogs about curly hair and clean beauty, helping people transition to natural texture.Newsletters, blogs & media$96K/yrfounder-reported 2022
The Office Providers: a flexible office search service at $14K a monthOnline office space and workspace search platform helping businesses find flexible workspaces.Marketplaces & platforms$14K/mofounder-reported 2023
Thomas Frank: Notion templates and tutorials at $175K a monthTeaches people how to use Notion and sells Notion templates for productivity and content creation.Courses & education$175K/mofounder-reported 2023
TitleCapture: quoting software for US title companies at $4M a yearTitleCapture sells a branded quoting app to title companies in the United States.Finance & real estate$4M/yrfounder-reported 2023
Tooltester: a website-builder review site that makes $1.4M a year from SEO trafficTooltester helps freelancers and small businesses create websites and market them using the best web tools.Newsletters, blogs & media$1.4M/yrfounder-reported 2023
Topnotch SEO: an SEO service for New Zealand local businesses at $7K a monthTopnotch SEO helps local business owners in New Zealand create an online presence to increase sales and leads.Agencies & services$7K/mofounder-reported 2022
Washmart: laundry and dry cleaning with pickup in India at $1.5M a yearWashmart provides professional laundry and dry cleaning services with pickup and delivery across India.Local & brick-and-mortar businesses$1.5M/yrfounder-reported 2023
Wishup: a virtual assistant marketplace from India at $10K a monthWishup connects business owners and entrepreneurs with virtual assistants, bookkeepers, and remote developers.Marketplaces & platforms$10K/mofounder-reported 2023
World Wide Stereo: a high-end audio retailer at $48M a yearWorld Wide Stereo sells, designs, and installs consumer electronics like audio, video, home theater, and smart home products to customers.Local & brick-and-mortar businesses$48M/yrfounder-reported 2023
Y2 Lending: a private real estate lender that started with one HELOC deal, at $7K a monthprivate and hard money real estate lendingFinance & real estate$7K/mofounder-reported 2023