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How other physical products businesses make money
The 1M.chat dataset has 133 other physical products businesses. 117 of them have a revenue figure the founder reported in an interview. Their median is $167K a month, and 63% were at $1M a year or more when interviewed, with a median team of 5 employees. The growth channels founders credited most often were organic social media (58%), SEO & organic search (55%), paid ads (44%).
Revenue at interview
| Under $1K/mo | 3 | |
| $1K–$10K/mo | 11 | |
| $10K–$50K/mo | 25 | |
| $50K–$83K/mo | 4 | |
| $1M+ a year | 54 | |
| $1M+ a month | 20 |
Growth channels credited
| Organic social media | 58% | |
| SEO & organic search | 55% | |
| Paid ads | 44% | |
| Email & newsletters | 37% | |
| Launch platforms (Product Hunt, AppSumo, marketplaces) | 34% |
Share of 89 businesses with channel information; founders often name several.
Business models in this group
| Selling physical products | 123 | |
| Subscriptions (SaaS & memberships) | 7 | |
| Services, agency & consulting | 2 | |
| Marketplace commissions | 1 |
Tools named most: Instagram (34%), Shopify (15%), YouTube (15%), Upwork (13%), QuickBooks (13%) — of 47 that listed tools.
Case studies
Read how they did it
- Filterbuy: how an online air filter seller grew to $250M a yearManufactures pleated air filters and offers HVAC services to families, businesses, and organizations across the United States.$250M/yrfounder-reported 2024
- PokeNE Trading: selling Pokémon cards to collectors at $3M a yearPokeNE sells Pokemon cards in multiple languages and other TCGs to collectors online.$3M/yrfounder-reported 2024
- SmartBuy Kenya: an online laptop and printer store at $30K a monthSmartBuy Kenya sells laptops and printers online to consumers and businesses in Kenya.$30K/mofounder-reported 2023
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| TruTech Tools, LTDOther physical products | HVAC equipment and tools | $33.9Mfounder interview | United States |
| FilterbuyOther physical products | Pleated air filters and HVAC services | $250M/yrfounder interview 2024 | United States |
| OWC (Other World ...Other physical products | Computer upgrades, storage and software solutions | $13.5Mfounder interview 2021 | United States |
| Diesel LaptopsOther physical products | diesel diagnostic hardware, software and services | $4.2Mfounder interview 2018 | United States |
| ATMOOther physical products | portable air quality monitoring devices | $4Mfounder interview 2026 | United States |
| OffiNeedsOther physical products | Corporate gifting and custom merchandise | $3.4Mfounder interview 2022 | India |
| Growers HouseOther physical products | cannabis cultivation equipment and supplies | $3.1Mfounder interview | United States |
| FactoryPureOther physical products | generators, air purifiers, and heavy goods online | $3Mfounder interview 2021 | United States |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| US-MattressOther physical products | mattresses and bedding online and in stores | $2Mfounder interview | United States |
| Mattress Depot USAOther physical products | Discount mattresses and bedding | $2Mfounder interview 2021 | United States |
| International Cer...Other physical products | Ceramics manufacturing for industrial clients | $2Mfounder interview 2024 | United States |
| DetraPelOther physical products | protective stain-repellent sprays for fabric and leather | $1.9Mfounder interview 2019 | United States |
| ProjectorScreen.comOther physical products | Projectors, screens and audio-visual equipment | $1.7Mfounder interview 2022 | United States |
| CanvasChampOther physical products | custom photo prints and wall decor | $1.5Mfounder interview 2019 | United States |
| Concrete Countert...Other physical products | Concrete countertop and pool form systems | $1.1Mfounder interview 2021 | United States |
| Big Jeff AudioOther physical products | car audio and security equipment | $1Mfounder interview 2023 | United States |
| SttarkOther physical products | Custom printed labels and packaging | $1Mfounder interview 2021 | United States |
| Mobile PixelsOther physical products | portable laptop monitors | $1Mfounder interview | United States |
| Supplies For CandlesOther physical products | Candle and soap making supplies | $1Mfounder interview 2022 | United Kingdom |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. How this data is built
Questions
How much do other physical products businesses typically make?
Among 117 other physical products businesses with founder-reported revenue, the median was $167K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many other physical products businesses reached $1M a year?
74 of 117 (63%) reported at least $83K a month, the run-rate for $1M a year.
How did other physical products businesses find customers?
Of 89 with growth-channel information, founders most often credited organic social media (58%), SEO & organic search (55%), paid ads (44%), email & newsletters (37%), launch platforms (Product Hunt, AppSumo, marketplaces) (34%). Channels are grouped by 1M.chat from what founders said worked.
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