BJJ posters, prints, stickers, and downloads: $1K a month, self-reported in 2023

HeavyBJJ is a Brazilian Jiu Jitsu blog with a shop, digital downloads, training help, and gear guides. Its $1K a month was reported by the founder in an interview (not independently verified), as of June 26th, 2023.

What it actually sells

HeavyBJJ sells BJJ posters, prints, stickers, and digital downloads. The shop includes a Brazilian Jiu Jitsu Animal Sticker Sheet, BJJ Kimura Sticker, and BJJ Triangle Sticker, along with other products displayed in the shop.

The site also offers a “Digital Download Brazilian Jiu Jitsu Positions and Submissions” reference. The content covers general BJJ information, technique guides, training help, and equipment guides.

How it charges

The Brazilian Jiu Jitsu Animal Sticker Sheet is priced at $9.99. The BJJ Kimura Sticker and BJJ Triangle Sticker are priced at $5.85–$6.60, with product variants available on the product pages.

Where customers come from

The site lists a YouTube channel at @HeavyBJJ. It also links to an Etsy storefront and a Pinterest page named heavybjj.

What stands out

HeavyBJJ was named to represent the combination of weight lifting and jiu jitsu training. The creator, Zack Nicholas, has over 6 years of Brazilian Jiu Jitsu training.

The site says that gear reviews are personally tested whenever possible, with the creator purchasing and using the gear and apparel first. Its YouTube channel includes match breakdowns, competition footage, and technique guides.

From the official site

With HeavyBJJ, if you are beginner or someone considering starting jiu jitsu, you can get access to all the basic info you may be curious about

Digital Download Brazilian Jiu Jitsu Positions and Submissions

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

HeavyBJJ's $1K a month is higher than 40% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, the buyer would be someone interested in Brazilian Jiu Jitsu, including beginners and people considering starting jiu jitsu. Demand would come from people looking for training information, technique references, equipment guidance, and BJJ-themed products.

Distribution would need to include an audience relationship, search traffic, social channels, and online marketplaces. The difficult parts are creating trustworthy material, keeping product and support work manageable, handling customer questions, and competing with other BJJ information and product sellers.

Verdict: Easy to start.

One thing to take from it

The clearest takeaway is that HeavyBJJ pairs educational BJJ content with a small product range and several online distribution channels. The site explicitly connects beginner information, technique help, gear reviews, digital references, and BJJ-themed goods.

Sources

HeavyBJJ official website, fetched October 1, 2026
HeavyBJJ pricing page, fetched October 1, 2026
HeavyBJJ about page, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of June 26th, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure