How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

Drafter AI: no-code AI workflows, $4K a month, self-reported in 2022Drafter AI is a no-code platform for building AI-powered tools, apps, workflows, and automations.AI tools & apps$4K/mofounder-reported 2022
Drewly Agency: $4.5K a month, self-reportedDrewly builds products, brands, funnels, launches and growth operations for creators with established audiences and product opportunities.Agencies & services$4.5K/mofounder-reported 2026
Dropship Unlocked: UK e-commerce training, $290K a month, self-reported in 2023Dropship Unlocked provides UK-focused e-commerce training, mentorship, and tools for UK entrepreneurs.Courses & education$290K/mofounder-reported 2023
Easy Moving Permits: $2K in 30 days, priced by cityEasy Moving Permits handles permit filings, temporary no-parking signs and street occupancy permit requirements.Finance & real estate$2K in the last 30 daysverified 2026
EasyChannel for multichannel ecommerce, $50K a month, self-reported in 2022: seller toolsEasyChannel is software for managing product listings, inventory, orders, pricing, integrations, and automation across ecommerce selling channels.Software & SaaS$50K/mofounder-reported 2022
Easymix: AI mixing and mastering, $7.4K MRR: works in-browserEasymix uses AI to mix and master musicians’ tracks through a browser-based product.AI tools & apps$7.4K MRRverified 2026
Econic AI market analysis agents — $5.5K MRR, verified via StripeEconic sells AI agents for market analysis and signals across FX, stocks, indices, and crypto.Finance & real estate$5.5K MRRverified 2026
VR training tools, $300K a month, self-reported in 2023: 170+ projectsEDIIIE sells VR, AR, digital twin, simulator and industrial LMS solutions for safety, operations and workforce upskilling.Software & SaaS$300K/mofounder-reported 2023
EF Specialists: ADHD coaching, $57K a month, self-reported in 2023EF Specialists offers executive function and ADHD coaching, articles, and courses for students.Courses & education$57K/mofounder-reported 2023
Efferd: React shadcn/ui blocks, $2.7K in 30 daysEfferd is a library of ready-to-use shadcn/ui blocks for React projects.Software & SaaS$2.7K in the last 30 daysverified 2026
Effortless Backlinks: $6.6K in 30 days, manual directory workEffortless Backlinks submits products to vetted directories and provides proof of each listing.Agencies & services$6.6K in the last 30 daysverified 2026
$15K a month, self-reported in 2022: English-speaking tech jobs in JapanEJable connects English-speaking and bilingual technology candidates with jobs in Japan and Japanese-speaking jobs in other countries.Newsletters, blogs & media$15K/mofounder-reported 2022
Digital marketing services, $150K a month, self-reported in 2023: performance-based feesElit-Web sells digital marketing services for businesses seeking online visibility, leads, engagement, conversions, and revenue growth.Agencies & services$150K/mofounder-reported 2023
$1K a month, self-reported: Bay Area limousine serviceElite Limousine provides corporate, luxury, special-event, airport, wedding and private transportation in the Bay Area.Local & brick-and-mortar businesses$1K/mofounder-reported 2026
Elmo AI visibility tracking, $4.7K MRR: cloud or self-hostedElmo is an open-source AI visibility platform for tracking brand mentions and citations across AI answer engines.AI tools & apps$4.7K MRRverified 2026
ElvixAI backlink outreach, $2K MRR: one linked workflowElvixAI manages website discovery, outreach emails, follow-ups, backlink tracking, and citations across AI answers.AI tools & apps$2K MRRverified 2026
Emailit email platform, $1.7K in 30 days: API and SMTPEmailit sells credit-based email sending through API, SMTP, and Campaigns for developers and marketers.Software & SaaS$1.7K in the last 30 daysverified 2026
Embraces AI companion chats, $6.5K MRR: free messages firstEmbraces AI offers personal AI companions for text, voice, photo, and call experiences across mobile and web.AI tools & apps$6.5K MRRverified 2026
AV hire and event production, $50K a month, self-reported in 2024: London equipment hubEMS Events provides audiovisual equipment hire, technical event production, stage construction, interpretation services, and related support.Agencies & services$50K/mofounder-reported 2024
Enotes Nepal study resources, $150K a month, self-reportedEnotes Nepal sells digital study materials and exam preparation resources for students across Nepal.Newsletters, blogs & media$150K/mofounder-reported 2026
esimNB sells travel eSIM data plans, $1.1K in 30 days: digital serviceesimNB sells digital travel eSIMs for local, regional, and global mobile data plans.Software & SaaS$1.1K in the last 30 daysverified 2026
eSIMPal travel data, $5.7K in 30 days: manage trips in one placeeSIMPal sells travel eSIMs that provide mobile data and can be managed through a dashboard.Other physical products$5.7K in the last 30 daysverified 2026
Esthetio salon booking software, $2K in 30 days: deposits includedEsthetio provides appointment booking, customer records, deposits and automatic reminders for beauty salons, hair salons and barbers.Software & SaaS$2K in the last 30 daysverified 2026
EuTrato support desk in one platform, $1K in 30 daysEuTrato is a ticket management platform for organising, automating, and accelerating team support.Software & SaaS$1K in the last 30 daysverified 2026
EventBookings: $52K a month, self-reported in 2023, with a free tierEventBookings is online software for selling tickets, registering attendees, scanning tickets, and managing events.Software & SaaS$52K/mofounder-reported 2023
Fractional customer support, $25K MRR: 24-hour coverageEvergreen provides fractional human customer support teams for SaaS and ecommerce businesses.Agencies & services$25K MRRverified 2026
Examripper for school assignments, $2.3K MRR: 50 supported hacksExamripper is a Chrome extension that provides automated answers, assignment completion, revision-history conversion, and anti-detection features.Software & SaaS$2.3K MRRverified 2026
ExperientialEtc brand activations, $68K a month, self-reported in 2023: 360-degreeExperientialEtc creates experiential marketing, creative ad tech, and immersive physical and digital brand activations.Agencies & services$68K/mofounder-reported 2023
Explain Ideas Visually course, $1.5K in 30 days: visual skill-buildingAn online course and community for turning complex ideas into clear, novel visuals.Courses & education$1.5K in the last 30 daysverified 2026
Road-travel story app, $3.2K a month, self-reported: lifetime Pro accessExploreHere is a mobile adventure companion for discovering landmarks, natural beauty, and hidden history along routes.Software & SaaS$3.2K/mofounder-reported 2025
ExtraDock: custom floating docks for macOS, $5K in 30 daysExtraDock is a macOS app for creating custom floating docks across screens.Software & SaaS$5K in the last 30 daysverified 2026
Ezi Services home services, $7.9K in 30 days: book in 60 SecondsEzi Services connects homeowners with vetted providers for home, residential, and vehicle services.Marketplaces & platforms$7.9K in the last 30 daysverified 2026
Job-hunting manager, $4K MRR: one place to track applicationsEztrackr is a job-hunting management tool for organizing searches and tailoring resumes.Software & SaaS$4K MRRverified 2026
FaceKit | 3D Face Analysis, $20K MRR: guided daily facial routinesFaceKit | 3D Face Analysis is an app for facial analysis, training, skincare routines, and progress tracking.Mobile apps & games$20K MRRverified 2026
FandangoSEO: SEO audits at scale, $1K a month, self-reportedFandangoSEO is a cloud-based tool for website crawling, log analysis, rank tracking, monitoring, and SEO intelligence.Software & SaaS$1K/mofounder-reported 2026
FastCorp Bulgarian setup, $8.6K in 30 days: banking and complianceFastCorp helps businesses register Bulgarian companies and handle banking, bookkeeping, compliance, virtual office, and accounting services.Finance & real estate$8.6K in the last 30 daysverified 2026
Fastlane AI social content, $10K a month, self-reported: 30-day calendarFastlane is an AI social content platform for brands that creates, schedules, publishes, and tracks content across social platforms.AI tools & apps$10K/mofounder-reported 2026
Academic writing in Word, $14K MRR: research, PDFs, and feedbackfastwrite is an AI-powered academic research and writing product for students, with tools inside Microsoft Word.AI tools & apps$14K MRRverified 2026
Business coaching and courses, $30K a month, self-reported in 2024: 800+ hoursFearless Business sells business coaching, courses, programmes, mentoring, speaking and business books in the UK.Courses & education$30K/mofounder-reported 2024
Feazer graphic teams — $10K a month, self-reported, 12000 projectsFeazer sells dedicated creative teams and graphic production through subscriptions.Agencies & services$10K/mofounder-reported 2026
Website feedback for agencies, $10K a month, self-reported in 2024: client annotationsFeedbucket is a website feedback and annotation tool for web agencies managing client feedback.Software & SaaS$10K/mofounder-reported 2024
FeedCheck: multi-location review software, $20K a month, self-reportedFeedCheck is customer review monitoring and management software for businesses operating multiple physical locations.Software & SaaS$20K/mofounder-reported 2025
FeedGuardians: AI comment moderation, $8.2K MRR: one dashboardFeedGuardians is AI-powered social media comment moderation and automated replies.AI tools & apps$8.2K MRRverified 2026
FF Dispatch for owner-operators, $37K in 30 days: 5–8% commissionFF Dispatch provides truck dispatch and back-office services for owner-operators and carriers running trucks.Agencies & services$37K in the last 30 daysverified 2026
Fiddl.art: AI images and video, $11K in 30 days, one model hubFiddl.art is a workspace for creating and sharing AI images and videos with multiple AI models in one place.AI tools & apps$11K in the last 30 daysverified 2026
Fidelatoo loyalty cards, $6.9K MRR: phone-number enrollmentFidelatoo is a mobile loyalty-card and customer CRM platform for local businesses and franchises.Mobile apps & games$6.9K MRRverified 2026
Filestage proofing software, $333K a month, self-reported in 2023: 20,000+ usersFilestage is software for reviewing, approving, and documenting creative assets.Software & SaaS$333K/mofounder-reported 2023
Fin vs Fin: wellness coaching and reviews, $70K a month, self-reported in 2022Fin vs Fin sells personalized wellness coaching, reviewed health content, downloadable tools, and wellness platform reviews.Newsletters, blogs & media$70K/mofounder-reported 2022
Fini AI support agents, $190K a month, self-reported: unified channelsFini AI sells self-improving AI agents for enterprise customer support across voice, chat and email.AI tools & apps$190K/mofounder-reported 2025
Finish Line Towing, LLC — $415K a month, self-reported in 2023 — 24/7Finish Line Towing, LLC provides towing, roadside assistance, vehicle repair and related services.Local & brick-and-mortar businesses$415K/mofounder-reported 2023
Finlete: shares in athletes' future earnings, $85K a month, self-reported in 2024Finlete is a platform for buying shares tied to athletes’ future earnings through an SEC registered broker dealer.Software & SaaS$85K/mofounder-reported 2024
Finta: financial data sync, $3.2K a month, self-reportedFinta is a financial data synchronization and automation product for productivity tools.Software & SaaS$3.2K/mofounder-reported 2026
FinWise personal finance app, $4.7K a month, self-reported in 2024: 12,000+ integrationsFinWise is a personal-finance app for budgeting, net-worth tracking, financial insights, transactions and planning.Software & SaaS$4.7K/mofounder-reported 2024
FireKamp digital agency, $90K a month, self-reported: broad servicesFireKamp sells digital design, development, product, marketing and strategy services.Agencies & services$90K/mofounder-reported 2026
RV rental franchises: $150K a month, self-reported in 2023; 60+ locationsFireside sells RV rental management franchises and business-in-a-box opportunities.Agencies & services$150K/mofounder-reported 2023
Firsto sells launch visibility, $1.1K in 30 days: permanent pagesFirsto is a product launch platform for indie makers, developers, startups, and product founders.Newsletters, blogs & media$1.1K in the last 30 daysverified 2026
Snapchat library repair and export, $1.9K in 30 days: local processingFixMyExport repairs and exports Snapchat Memories libraries on the user's device.Mobile apps & games$1.9K in the last 30 daysverified 2026
Fix My Speakers: free phone-speaker cleanup, $4K a month, self-reported in 2023Fix My Speakers is a free browser-based tool for testing and cleaning phone speakers.Software & SaaS$4K/mofounder-reported 2023
Gut health tracking app, $4.8K MRR: 30-day reportsFlareCare is an app for tracking gut health, meals, symptoms, medication, stress, labs, and bowel movements.Mobile apps & games$4.8K MRRverified 2026
Flatlogic: business software, $10K a month, self-reported in 2022, with AI app generationFlatlogic builds and maintains business software for B2B teams that need reliable partners for business-critical software.Software & SaaS$10K/mofounder-reported 2022
Temporary WiFi by Fli-Fi UK — $30K a month, self-reported in 2023: event connectivityFli-Fi UK provides temporary WiFi and business internet connectivity solutions.Agencies & services$30K/mofounder-reported 2023
Messaging automation: $100K a month, self-reported in 2024, add-on limitsFlowChat sells messaging automation and lead-generation software for founders, agencies, and RainMakers seeking clients through social media.Software & SaaS$100K/mofounder-reported 2024
Flowmance: $4.8K in 30 days — multi-platform website templatesFlowmance sells premium website templates and ready-made sections for Webflow, Framer, Figma, HTML and Next.js.Marketplaces & platforms$4.8K in the last 30 daysverified 2026
FluidSEO for Webflow SEO, $1K a month, self-reported in 2024: CSV updatesFluidSEO helps Webflow designers fix on-page SEO issues and improve Google rankings.Software & SaaS$1K/mofounder-reported 2024
Branded link tools for teams, $1.1K in 30 days: Polar-verifiedFlyn provides branded short links, click analytics, QR codes, team workspaces and link-management tools.Software & SaaS$1.1K in the last 30 daysverified 2026
Flight compensation claims, $7.5K a month, self-reported in 2024: airline claims handledFlywize helps air travellers claim compensation for disrupted flights under European Union passenger rights.Agencies & services$7.5K/mofounder-reported 2024
Focused Work: productivity timer, $2K a month, self-reported in 2024Focused Work is a productivity timer with focus sessions, distraction blocking, reminders, and productivity tracking.Software & SaaS$2K/mofounder-reported 2024
focusedOS productivity software, $1K a month, self-reported in 2024focusedOS is productivity software for hiding distractions and supporting deep focus on Mac, iPhone, and iPad.Software & SaaS$1K/mofounder-reported 2024
Instagram follower tracking app: $17K a month, self-reportedFollowBuddy is an app for tracking Instagram unfollowers and people who do not follow back.Software & SaaS$17K/mofounder-reported 2026
FootballGPT: AI football coaching, $5.5K MRR: 15,000+ accountsFootballGPT provides an AI football coach with planning, animated practices, coaching analysis, and a document-informed assistant.AI tools & apps$5.5K MRRverified 2026
Formflow visual lead funnels, $6.5K MRR: with CRM handoffFormflow is a visual lead funnel builder for marketers, agencies, service businesses, and teams.Software & SaaS$6.5K MRRverified 2026
Formo analytics software for DeFi apps, $4.9K MRR: built for onchain teamsFormo is analytics and attribution software for crypto and DeFi teams building onchain applications.Software & SaaS$4.9K MRRverified 2026
Franchise video content and systems: $100K a month, self-reported in 2023FranchiseFilming creates videos and video systems for franchise brands, franchisors, franchisees, and platform brands.Agencies & services$100K/mofounder-reported 2023
Francopass: French civic exam prep, $3.8K in 30 days: AI tutorFrancopass is an AI-powered app and web platform for French civic exam and naturalization interview preparation.Mobile apps & games$3.8K in the last 30 daysverified 2026
Free Cash Flow: accounting for online businesses, $25K a month, self-reported in 2023Free Cash Flow provides accounting, bookkeeping, tax planning, and outsourced CFO services for online businesses.Agencies & services$25K/mofounder-reported 2023
Freedive & Apnea Trainer: guided breath-hold training, $1.8K MRRFreedive & Apnea Trainer sells guided breath-hold workouts, tables, breathing exercises, personalized plans, and coaching connections for freediving, spearfishing, surfing, and wellbeing.Mobile apps & games$1.8K MRRverified 2026
FriendFilter: Facebook cleanup, $8.2K MRR, with a Chrome extensionFriendFilter is a Chrome extension for identifying and removing inactive Facebook friends and analyzing engagement.Software & SaaS$8.2K MRRverified 2026
Creative Tim UI and AI tools: $1K a month, self-reported in 2022Creative Tim sells UI building blocks, templates, AI agents, automation workflows and tools for building AI-powered applications.Software & SaaS$1K/mofounder-reported 2022
FundlyHub fundraising campaigns, $17K in 30 days: 0% feesFundlyHub is a platform for creating and discovering fundraising campaigns.Software & SaaS$17K in the last 30 daysverified 2026
Fuzen apps, $3K a month: Indie Hackers founder-reported, Aug 2024Fuzen provides customizable business applications configured with AI, hosted by Fuzen, or built through a scoped custom delivery process.AI tools & apps$3K/mofounder-reported 2024
$370K a month, self-reported in 2023: Gauvreau’s accounting and advisory teamGauvreau Accounting Tax Law Advisory provides accounting, tax, legal, advisory, bookkeeping and business growth services.Agencies & services$370K/mofounder-reported 2023
AI presentation decks, $8.1K MRR: export to PowerPoint or PDFGenPPT turns source material and chat edits into exportable presentation decks.AI tools & apps$8.1K MRRverified 2026
AI writing tools for students and creators, $3.1K MRRGenZWrite is an AI-powered writing tool for students, creators, marketers, professionals, and everyday writers.AI tools & apps$3.1K MRRverified 2026
geodb: managed geospatial stack, $3K a month, self-reported in 2022geodb provides a managed service for geospatial data science, visualization, and application development.Software & SaaS$3K/mofounder-reported 2022
Geswork service-company software, $3.7K MRR: modular workflowsGeswork sells modular SaaS for service-company interventions, invoicing, scheduling, customer documents and user communication.Software & SaaS$3.7K MRRverified 2026
GetBrazilVisa: Brazilian visa applications, $1.7K in 30 daysGetBrazilVisa sells Brazilian visa and residency application services for foreigners moving to Brazil.Agencies & services$1.7K in the last 30 daysverified 2026
SEO, ads, sites for trades, $15K a month, self-reported in 2023: 97% successGet X Media is a digital marketing agency selling SEO, advertising, websites, apps and automation to local service businesses.Agencies & services$15K/mofounder-reported 2023
Getastrothemes - Multilingual Website Themes: $1.4K in 30 daysGetastrothemes - Multilingual Website Themes sells production-ready Astro themes for building multilingual, SEO-ready websites.Software & SaaS$1.4K in the last 30 daysverified 2026
AI ebook creation software, $48K in 30 days: 166 subscriptionsgetebook.ai creates and formats ebooks, workbooks, courses, novels, and coloring books from written ideas.AI tools & apps$48K in the last 30 daysverified 2026
B2B content operations platform, $8K a month: one monthly planEclipse brings research, content creation, approval, publishing, and visibility tracking into one B2B platform.Software & SaaS$8K/mofounder-reported 2026
GetMyMFA MFA code delivery, $5.3K a month, self-reported in 2023GetMyMFA lets teams receive and route MFA codes from private phone numbers, email addresses and TOTP loaders.Software & SaaS$5.3K/mofounder-reported 2023
Poppy AI content creation, $400K a month, self-reported: client workspacesPoppy AI is software for researching content, studying what works, and creating content for creators and businesses.AI tools & apps$400K/mofounder-reported 2025
Ghost publishing software: $878K a month, self-reported in 2022, plus Ghost(Pro)Ghost sells open source publishing software and managed Ghost(Pro) hosting for professional publishers.Software & SaaS$878K/mofounder-reported 2022
Gigalixir: Elixir and Phoenix hosting, $77K a month, self-reported in 2023Gigalixir provides managed application hosting with an emphasis on Elixir and Phoenix.Software & SaaS$77K/mofounder-reported 2023
GitPage: AI website generation with Claude Code, $1.1K in 30 daysGitPage generates and deploys websites and supports editing through Claude Code over MCP with free hosting.AI tools & apps$1.1K in the last 30 daysverified 2026
GlasgowGPT: $1K a month, self-reported in 2023, with a Glaswegian voiceGlasgowGPT is a chatbot that discusses Glasgow, local culture, daily life, and broader topics in a Glaswegian voice.AI tools & apps$1K/mofounder-reported 2023
Global Entry Alerts: SMS alerts, $1.2K a month, self-reported in 2023 revenueGlobal Entry Alerts sends SMS alerts when Global Entry interview appointments become available.Software & SaaS$1.2K/mofounder-reported 2023
Global Entry Appointment Finder: $1.2K a month, self-reported alertsGlobal Entry Appointment Finder sells Global Entry appointment-slot alerts through SMS, email, a browser dashboard, and a mobile app.Software & SaaS$1.2K/mofounder-reported 2026
GlobalWork.ai job matching: $350K a month, self-reported, 500k+ jobsGlobalWork.ai matches people with jobs and automates resume, cover-letter, and application tasks.AI tools & apps$350K/mofounder-reported 2025
Global SEO: translated websites, $1.8K in 30 days, managed setupGlobal SEO provides automated website translation, multilingual SEO localization, and integration support.AI tools & apps$1.8K in the last 30 daysverified 2026