Instagram and Facebook DM automation, $1.2K MRR: one inbox

Reachlee turns comments, story replies, and messages into automated direct messages, captured leads, and sales. Its $1.2K MRR is verified through the payment provider's API by TrustMRR (Dodo Payments), as of September 30, 2026.

What it actually sells

Reachlee is an Instagram and Facebook DM automation platform for creators, small businesses, and agencies. It turns comments, story replies, and messages into DMs, captured leads, and sales.

Its workflows send links or offers when someone comments, respond automatically to story reactions or replies, capture email leads with source attribution, and manage connected Instagram accounts through one inbox.

How it charges

Reachlee offers Free, Pro at $9/month, Growth at $14/month, and Business at $29/month plans. Every plan includes unlimited contacts, and the free plan does not require a card.

Month by month

Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.

Month	Revenue (USD)
2026-05	$1
2026-06	$0
2026-07	$36
2026-08	$342
2026-09	$1,116

Where customers come from

Reachlee publishes a blog and lists How it works, Features, Testimonials, Pricing, Blog, and FAQ in its site navigation. Its visible customer proof includes 900+ creators & businesses.

What stands out

Reachlee reports 61,000+ triggers processed, 44,000+ DMs sent, and 12,000+ links clicked. It also offers AI replies for DMs and comments, AI goals, and AI intent triggers.

Reachlee connects through Meta's official Graph API with one-click OAuth and is listed as a Meta-Verified Tech Provider. The site says the account stays safe and Reachlee never touches the password.

From the official site

Reachlee is a flat-priced Instagram and Facebook DM automation platform that turns comments, story replies and messages into DMs, captured leads and sales for creators, small businesses and agencies.

Reply publicly under the comment, slide your link into their DMs the moment someone types your keyword.

One-click OAuth with Meta's official Graph API. We never touch your password. Your account stays safe.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Reachlee's $1.2K MRR is higher than 77% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Social Media” category (541 projects) it is higher than 76% (category median $152). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, the buyer would be an Instagram creator, small business, growing brand, or agency that wants comments, story replies, and messages handled as direct-message workflows. Distribution would depend on content that demonstrates the workflows, search visibility, and direct outreach to those audiences.

Building it would require reliable connections to social accounts, automation for several response types, inbox management, attribution, and AI-assisted replies. Meta access, platform policies, permission handling, support demand, and competition from other social automation tools would make the work substantial.

Verdict: Needs real work.

One thing to take from it

Reachlee packages several social response surfaces into one inbox: comments, story reactions, story replies, messages, email capture, automation, and AI replies.

Sources

Reachlee official website, fetched October 1, 2026
Reachlee about page, fetched October 1, 2026
TrustMRR: revenue verified through the payment provider's API by TrustMRR (Dodo Payments), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure