A beauty guidance app, $4K MRR: free-user referrals

Prettier gives users personalized guidance on color seasons, makeup routines, skin type, undertone, and facial structure. Its $4K MRR is verified through the payment provider's API by TrustMRR (RevenueCat), as of September 30, 2026.

What it actually sells

Prettier is an app for personalized color, makeup, skin, and undertone guidance. It is designed for “People seeking personalized beauty, makeup, and color recommendations” and positions itself as helping users look and feel their best.

The app identifies a user's color season and brightening shades, analyzes skin type and undertone, and recommends makeup routines for different styles. It also provides facial structure recommendations and a preview of a realistic glow-up.

How it charges

The official site shows its pricing as follows: Free to use, according to a user testimonial. Prices are as shown on the site on 2026-10-01 and may change.

Month by month

Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.

Month	Revenue (USD)
2026-05	$1,081
2026-06	$5,006
2026-07	$5,240
2026-08	$6,604
2026-09	$7,720

Where customers come from

One user said they invited over 12 people to use the app, while another referred 3 people for free access.

What stands out

Prettier combines several forms of beauty guidance in one app: color season, brightening shades, skin type, undertone, facial structure, and makeup routines. It also gives users “Receive personalized makeup routine advice for different makeup styles,” tying analysis to practical recommendations.

From the official site

Designed to help you look and feel your best.

Receive personalized makeup routine advice for different makeup styles.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Prettier's $4K MRR is higher than 88% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Content Creation” category (1,345 projects) it is higher than 91% (category median $156). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that demand would come from people looking for a clearer beauty routine and more specific color, skin, and makeup recommendations. The buyer is the consumer using the app, so distribution would need to center on visible referral prompts, testimonials, and direct discovery rather than a business sales process.

The work would be more than putting a questionnaire into an app. Product quality depends on useful recommendations, realistic previews, and careful presentation across beauty categories. Competition would be a general challenge, while privacy expectations and support demands could add ongoing work.

Verdict: Needs real work.

One thing to take from it

Prettier turns a free consumer tool into a focused product around a specific job: helping users understand their color season, complexion, undertone, facial structure, and makeup routine. Its pages also show why referral language and visible social proof matter even when the product is presented as free.

Sources

Prettier official website, fetched October 1, 2026
Prettier pricing page, fetched October 1, 2026
TrustMRR: revenue verified through the payment provider's API by TrustMRR (RevenueCat), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure