1M.chat
  1. Home
  2. Case studies
  3. Case

Rapport AI avatars for training, $10K a month, self-reported in 2024: 610,000+ role plays

Rapport is a platform for creating interactive AI avatars for role-play training and conversations. Its $10K a month was founder-reported on the Indie Hackers product page (not independently verified), as of August 2024.

What it actually sells

Rapport is a platform for creating interactive AI avatars for role-play training and conversations. The site says, “Create interactive AI avatars for learning, training, and marketing.”

Users practice realistic conversations with emotionally responsive AI avatars. The target teams listed are sales, leadership, customer-facing, learning and development, onboarding, and employee-training teams.

How it charges

The product's price could not be identified on the pages we read. Business and Enterprise plans include custom character uploads and removal of Rapport branding.

Where customers come from

The site publishes articles through the Rapport blog. Prospects can watch a webinar demonstrating scenario setup, role play, and analytics, or request a product demonstration.

What stands out

Organizations can customize scenarios, personas, objectives, frameworks, and evaluation criteria. The platform measures skills, behaviors, improvement, readiness, and performance gaps.

Deployment is available through learning management systems, a browser, SCORM, and Rapport. The site also lists integrations with AI, text-to-speech, and speech-to-text providers.

Teams have run more than 610,000 role plays in Rapport. Rapport supports training in more than 50 languages and reports 100 integrations. It reports usage measured in millions of minutes.

From the official site

Prepare sales, leadership, and customer-facing teams with realistic AI-powered conversations tailored to your organization.
Customize scenarios, personas, and objectives Apply your own frameworks, content, and evaluation criteria

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Rapport's $10K a month is higher than 66% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this needs real work because it combines interactive conversation software with training workflows, customization, evaluation criteria, analytics, and integrations. The buyer is a team responsible for sales, leadership, customer-facing work, learning and development, onboarding, or employee training.

Distribution would have to come through learning and development buyers, customer-facing teams, training providers, and existing learning environments. The hard parts are making conversations realistic, handling different languages, supporting integrations, managing customer-specific scenarios, and providing useful evaluation and analytics.

Verdict: Hard to replicate.

One thing to take from it

Rapport combines interactive AI avatars with training controls, evaluation criteria, deployment options, and learning-environment integrations. Its listed audience includes sales, leadership, customer-facing, learning and development, onboarding, and employee-training teams.

Sources

  1. Rapport official website, fetched October 1, 2026
  2. Rapport pricing page, fetched October 1, 2026
  3. Rapport about page, fetched October 1, 2026
  4. Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of August 2024

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure

More case studies