How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

Social data API for developers and AI agents, $23K in 30 daysSocialCrawl gives developers, data teams, and AI agents one API for structured public social data across multiple platforms.Software & SaaS$23K in the last 30 daysverified 2026
Sociocs texting, $3K a month, unverified founder reportSociocs is business texting software for bulk SMS campaigns and everyday customer conversations.Software & SaaS$3K/mofounder-reported 2025
Aesthetic 4K wallpaper packs, $1.9K in 30 days: monthly dropssoftpxl sells aesthetic wallpaper packs for MacBook, iMac, desktop, and iPhone users.Other physical products$1.9K in the last 30 daysverified 2026
SoldComps eBay sales API: $19K MRR, up to 200 resultsSoldComps provides an API for completed eBay sales data used in pricing research and integrations.Finance & real estate$19K MRRverified 2026
Freelance job leads, $3.5K a month, self-reported in 2024, without client-fee cutsSolidGigs delivers tailored freelance job leads through custom filters, gig hunters, and AI matching tools.Software & SaaS$3.5K/mofounder-reported 2024
App Store keyword research and rank tracking, $3.1K MRRSonar is an AI-first ASO platform for iOS App Store and Google Play keyword research, rank tracking, and competitor intelligence.Mobile apps & games$3.1K MRRverified 2026
Newborn photography, $10K a month, self-reported in 2023: San Diego familiesSophie Crew Photography sells photography sessions for families with newborns, babies, children, and expectant mothers.Agencies & services$10K/mofounder-reported 2023
SoundboardGuys: $9.1K a month, self-reported, free soundboardsSoundboardGuys is a free library for meme audio, sound effects, and custom soundboards.Newsletters, blogs & media$9.1K/mofounder-reported 2026
SoundBoost.ai: AI music tools, $21K MRR for producersSoundBoost.ai is an AI music service for mastering tracks, separating audio, removing vocals, and creating music-related visual outputs.Mobile apps & games$21K MRRverified 2026
Orato AI public speaking practice, $1.4K MRR: 35K+ speakersOrato is an AI-powered app for private public-speaking and presentation practice.Mobile apps & games$1.4K MRRverified 2026
iPhone mirroring for Mac, $1.4K in 30 days: local controlSpecchio is a local Mac app for mirroring and controlling an iPhone.Software & SaaS$1.4K in the last 30 daysverified 2026
Glasses online: $350K a month, self-reported; April 11th, 2025Specscart sells prescription glasses, sunglasses, and accessories online.Other physical products$350K/mofounder-reported 2025
Speel: AI UGC ads, $66K MRR: performance-marketer focusSpeel is an AI UGC generator for creating advertising videos, product images, and avatar-led social content.AI tools & apps$66K MRRverified 2026
SaaS runway guidance, $140K a month, self-reported in 2024: exited for $3.5MSpencer Patterson offers investment, capital runway, product guidance, and M&A advice to SaaS startups.Agencies & services$140K/mofounder-reported 2024
Affiliate fraud detection, $1K a month, self-reported in 2023: alertsSpoof Defender monitors affiliate programs for fraud and brand-term violations and sends alerts with evidence for disputes.Software & SaaS$1K/mofounder-reported 2023
Sprinta sells AI sales agents for WhatsApp, $6.2K MRR: voice setupSprinta sells AI sales agents that chat with customers, recommend products, follow up, and close sales through WhatsApp.AI tools & apps$6.2K MRRverified 2026
Growth leap calendar, $280K a month, self-reported: on mobileSprouty provides a Growth leap calendar through the App Store and Google Play.Software & SaaS$280K/mofounder-reported 2026
Stagetimer: event timers, $22K a month, self-reported in 2023Stagetimer sells countdown timer software for remotely controlled event displays.Software & SaaS$22K/mofounder-reported 2023
StandOut CV Builder: $360K a month, CV building and career adviceStandOut CV Builder helps job seekers create, format and download CVs.Software & SaaS$360K/mofounder-reported 2026
Startup Fame: startup listings and backlinks, $1.7K MRR: free reviewStartup Fame sells reviewed startup listings, do-follow backlinks and premium placement for founders and startups.Marketplaces & platforms$1.7K MRRverified 2026
StartupTalky: $10K a month, self-reported in 2023, startup media for buildersStartupTalky publishes startup news, learning, company profiles, finance coverage, careers content, and strategic brand partnerships.Newsletters, blogs & media$10K/mofounder-reported 2023
Stashed App sells digital files, $1K in 30 days: 10% commissionStashed App helps individuals and businesses sell photos, videos, music, and other digital files online.Mobile apps & games$1K in the last 30 daysverified 2026
StateSet: AI commerce agents, $82K a month, paid per outcomeStateSet sells AI agents that complete commerce operations across existing business systems.AI tools & apps$82K/mofounder-reported 2026
StatusGator outage alerts: $21K a month, self-reported in 2022 on Indie HackersStatusGator combines cloud status monitoring, outage alerts, website monitoring, and customizable status pages.Software & SaaS$21K/mofounder-reported 2022
Silk flowers and floral installations, $3K a month, self-reported: Belgium-craftedStays sells silk flowers, handmade ceramic vases, flower subscriptions and custom floral installations crafted in Belgium.Other physical products$3K/mofounder-reported 2026
StealthGPT AI writing tools, $1.5K a month, self-reported in 2024: team accessStealthGPT sells AI writing, humanization, detection-bypass, research, and related writing tools.AI tools & apps$1.5K/mofounder-reported 2024
Stellar A/B testing platform, $2.5K MRR: no-code experimentsStellar is a no-code A/B testing and behavior analytics platform for agencies and growth teams.Software & SaaS$2.5K MRRverified 2026
SticAI Mac shortcut: $1.3K a month, self-reported in 2023 — one click for toneSticAI is a Mac shortcut that fixes grammar, adjusts tone, translates, and works across writing apps.AI tools & apps$1.3K/mofounder-reported 2023
Stock Alarm alerts across markets: $20K a month, self-reported in 2023Stock Alarm sells stock tracking, market alerts, screening, charts, and research tools for traders monitoring several types of market assets.Software & SaaS$20K/mofounder-reported 2023
The Stoic Manual: practical advice, $8.7K MRR, global readershipA subscription publication offering practical advice on Stoicism, personal development, leadership, relationships, health, and psychology.Newsletters, blogs & media$8.7K MRRverified 2026
Store Mockups: app screenshots, A/B tests, $1K a month, self-reportedStore Mockups sells an editor for creating app-store screenshots and testing app-store listings.Software & SaaS$1K/mofounder-reported 2026
Shopify store database, $2.8K in 30 days: CSV plus filtered slicesStoreRadar sells downloadable and browsable data about Shopify stores for freelancers, agencies, and app or theme founders.Software & SaaS$2.8K in the last 30 daysverified 2026
Stormly e-commerce analytics: $50K a month, one-click setupStormly provides AI-powered product analytics for e-commerce teams.Software & SaaS$50K/mofounder-reported 2025
StoryChief content marketing workflow, $150K a month, self-reported in 2022StoryChief is a platform for planning, creating, reviewing, publishing, and measuring content campaigns.Software & SaaS$150K/mofounder-reported 2022
StoryHero turns long videos into short clips, $2.3K MRR: creator toolsStoryHero is software for turning long videos into short-form clips.AI tools & apps$2.3K MRRverified 2026
StoryShort AI faceless videos, $18K MRR: channels on a scheduleStoryShort turns ideas into finished short-form videos and runs faceless channels on a schedule.AI tools & apps$18K MRRverified 2026
Streamloop live streams, $2.3K in 30 days: one-person SaaSStreamloop is cloud software for turning pre-recorded video and audio playlists into continuous live streams.Software & SaaS$2.3K in the last 30 daysverified 2026
StreamTrackr achievement overlays, $1.1K in 30 days: live trackingStreamTrackr displays gaming achievement and trophy progress in customizable overlays for OBS and Twitch streams.Software & SaaS$1.1K in the last 30 daysverified 2026
Stripo email builder, $85K a month, self-reported: 1,650+ templatesStripo sells software for designing, testing, collaborating on, and exporting email templates.Software & SaaS$85K/mofounder-reported 2026
Strive men's skincare, $115K a month, self-reported: ingredient-ledStrive sells research-backed skincare formulated for men.Other physical products$115K/mofounder-reported 2025
Studyquick study materials for students, $2K a month: a free startStudyquick gives students AI-generated study notes, practice exams, chats, quizzes, a learning plan and a performance dashboard.AI tools & apps$2K/mofounder-reported 2025
Stuff & Matters: HubSpot services, $2.5K in 30 daysStuff & Matters sells HubSpot integrations, marketing automation, strategy consulting, and website development.Agencies & services$2.5K in the last 30 daysverified 2026
Sublo dual subtitles, $1.6K in 30 days: translated in real timeSublo is a free browser extension that displays two translated subtitle tracks over streaming video.Software & SaaS$1.6K in the last 30 daysverified 2026
Done-for-you SaaS directory submissions, $3.9K in 30 daysSubmitSaaS submits SaaS listings across directories through one-time plans.Agencies & services$3.9K in the last 30 daysverified 2026
Subtiltee: language learning through streaming, $1.2K in 30 daysSubtiltee is a Chrome extension for language practice through streaming video with dictation and dual subtitles.Software & SaaS$1.2K in the last 30 daysverified 2026
Subtitles.love: $1.2K a month, self-reported in 2022Subtitles.love provides subtitle tools, guides, reference content, and connections for people who work with subtitles.Newsletters, blogs & media$1.2K/mofounder-reported 2022
Supademo demos and training, $250K a month, self-reported: 4K videoSupademo creates interactive product demos, recordings, SOPs, and product training in one workspace.AI tools & apps$250K/mofounder-reported 2025
SupaSidebar: $1.2K in 30 days, TrustMRR/Dodo verifiedSupaSidebar is a macOS app for organizing tabs, bookmarks, files, and apps across browsers.Software & SaaS$1.2K in the last 30 daysverified 2026
A Mac clipboard history app, $1.5K in 30 days: one-device pricingSupaste stores copied content and screenshots in a searchable Mac app.Software & SaaS$1.5K in the last 30 daysverified 2026
Supercreative: apps for creatives, $10K a month, self-reported in 2022Supercreative offers productivity tools and apps for creatives, freelancers, and creative businesses.Software & SaaS$10K/mofounder-reported 2022
Superpower for AI, $1.9K in 30 days, TrustMRR verifiedSuperpower for AI provides Chrome extensions that add power-user features to AI platforms.Software & SaaS$1.9K in the last 30 daysverified 2026
$8.4K a month, self-reported: Nuxt boilerplate with auth and billingSuperSaas sells a full-stack Nuxt boilerplate with authentication, billing, organization tools, and infrastructure integrations.Software & SaaS$8.4K/mofounder-reported 2026
SuperX: X growth platform for creators, $21K MRR, one platformSuperX helps creators write, schedule, engage with, and analyze posts on X.AI tools & apps$21K MRRverified 2026
Supplements AI: a free tracker with AI insights, $1.2K MRRSupplements AI is a free mobile app for tracking supplement schedules, nutrient gaps, timing explanations, and progress.Mobile apps & games$1.2K MRRverified 2026
Survicate customer feedback platform, $385K a month, self-reportedSurvicate is a customer feedback platform for surveying channels, automating feedback flows, and finding insights across multiple sources.Software & SaaS$385K/mofounder-reported 2026
Sweet Science of Fighting: $8K a month, self-reported in 2023, built for combat athletesSweet Science of Fighting sells strength and conditioning programs, training guides, and gear recommendations for combat athletes.Courses & education$8K/mofounder-reported 2023
Swiftbrief: $1K a month, self-reported in 2022 — SEO workflow in one platformSwiftbrief sells an AI SEO platform for keyword research, clustering, content briefs, and AI writing.AI tools & apps$1K/mofounder-reported 2022
Apple development books and code, $2.5K a month, self-reported in 2022Swiftjective-C sells books, code samples, development articles and software for Apple-platform developers and indie app creators.Newsletters, blogs & media$2.5K/mofounder-reported 2022
SwiftSole V3 secures sneaker drops: $4.1K MRRSwiftSole is a sneaker information product for tracking releases and securing limited Supreme and Shopify drops.Newsletters, blogs & media$4.1K MRRverified 2026
Swipekit ad research and AI workflow tools: $6K a month, self-reportedSwipekit helps teams find, organize, study, and reuse advertising ideas.Software & SaaS$6K/mofounder-reported 2026
Switchboard Canvas: automated images, $2.1K a month, self-reported in 2023Switchboard Canvas creates, resizes and translates images through an API and no-code tools.Software & SaaS$2.1K/mofounder-reported 2023
Synaps Media Ghost hosting, $1.4K MRR: built for creatorsSynaps Media sells fully managed Ghost CMS hosting for publishers, creators, and small teams.Software & SaaS$1.4K MRRverified 2026
SYNCDATE calendar sync, $3K in 30 days: built for client teamsSYNCDATE synchronizes calendars across Google, Outlook, iCloud, and CalDAV, with one-way or two-way control for each calendar.Software & SaaS$3K in the last 30 daysverified 2026
SyncSignature: email signature management, $2.4K MRR: 1,200+ companiesSyncSignature creates and manages professional email signatures for Gmail, Outlook, and Apple Mail.Software & SaaS$2.4K MRRverified 2026
Tab Deck browser tab manager — $1K a month, self-reported in 2023Tab Deck helps browser users manage, organize, save, restore, and share tabs and tab groups.Software & SaaS$1K/mofounder-reported 2023
Table Capture, $2.5K a month, self-reported in 2024: browser-based table exportsTable Capture is a browser extension and data extraction tool for capturing tabular information from websites.Software & SaaS$2.5K/mofounder-reported 2024
Tai Chi Coach: $1.6K in 30 days, guided practice at homeTai Chi Coach is a guided app plan for Tai Chi practice at home.Mobile apps & games$1.6K in the last 30 daysverified 2026
Tailscan: $3.2K a month, self-reported in 2023 — visual Tailwind CSS toolTailscan is a browser-based tool for building, designing, debugging, and styling Tailwind CSS websites with AI.Software & SaaS$3.2K/mofounder-reported 2023
$15K MRR: turns long videos into scheduled social contentTaja AI turns long-form videos into shorts, clips, blog posts, and scheduled social content.AI tools & apps$15K MRRverified 2026
An email client with tasks and local AI, $2.5K in 30 daysTalanoa organizes email into conversations and combines it with tasks, calendar features, and local AI.Software & SaaS$2.5K in the last 30 daysverified 2026
Talefy: AI story games, $21K MRR: reader choices shape plotsTalefy sells AI-powered interactive story games and tools for creating and playing interactive stories.AI tools & apps$21K MRRverified 2026
Talently staffing, $103K a month, self-reported: recruiting + HRTalently recruits South African professionals and manages staffing, payroll, benefits, compliance, and HR for companies hiring global teams.Agencies & services$103K/mofounder-reported 2026
Tally: free forms, $500K a month, built like a text documentTally lets people create and embed online forms through a text-document interface.Software & SaaS$500K/mofounder-reported 2026
Tap Zap screen controls, $5.2K in 30 days: one-time pricingTap Zap is software for controlling screen color and brightness on Mac and Windows computers.Software & SaaS$5.2K in the last 30 daysverified 2026
Tapesearch podcast search — $4.3K MRR, Stripe-verifiedTapesearch is a search engine for finding words and answers inside podcast transcripts.Software & SaaS$4.3K MRRverified 2026
Native mobile app development, $20K a month, self-reported in 2023: monthly plansTappr.dev delivers native iOS and Android app development through monthly subscriptions.Agencies & services$20K/mofounder-reported 2023
TapRefer directory, $1.1K a month, self-reported in 2024: pay onceTapRefer is a paid directory that helps creators and bloggers search, filter and bookmark affiliate programs.Software & SaaS$1.1K/mofounder-reported 2024
Taro: $18K a month, self-reported in 2023; tech interview contentTaro sells interview preparation courses and career-related content for technology-company interview preparation.Courses & education$18K/mofounder-reported 2023
Taskito planner and to-do app, $4K a month, self-reported in 2022Taskito is a planner and to-do app that puts tasks, reminders, routines, and calendar events in one visual timeline.Software & SaaS$4K/mofounder-reported 2022
Tasy.ai sells AI creator UGC and ad videos, $1.9K MRR: 500+ companiesTasy.ai sells AI-generated creator UGC videos and advertising videos for companies.AI tools & apps$1.9K MRRverified 2026
Teacher Finder: language lessons, $2.5K a month, self-reported: matchedTeacher Finder matches people seeking private language lessons with qualified local teachers.Agencies & services$2.5K/mofounder-reported 2026
Tech Lockdown: $15K a month, self-reported in 2024, household controlTech Lockdown sells DNS filtering, device management, app blocking and bypass-prevention tools for households and individuals.Software & SaaS$15K/mofounder-reported 2024
Tech Workers Club: a Slack community, $1.5K a month, self-reported in 2024Tech Workers Club is a paid Slack community for tech professionals seeking jobs, networking, career development, and industry knowledge.Courses & education$1.5K/mofounder-reported 2024
TechScreen: AI interview assistance, $2.3K MRR, 3-day free trialTechScreen provides AI-powered assistance during live technical interviews.AI tools & apps$2.3K MRRverified 2026
Telegram creator CRM and AI chatbot, $28K in 30 days: paid contentTelestars is a Telegram workspace for selling paid content, automating conversations, and managing creators’ fans.AI tools & apps$28K in the last 30 daysverified 2026
TeliportMe 3D tours, $50K a month, self-reported in 2023: 25,000+ usersTeliportMe sells software for creating and publishing 3D virtual tours.Software & SaaS$50K/mofounder-reported 2023
Digital growth services, $55K a month, self-reported in 2024: 450+ solutionsTenet provides digital growth services combining design, technology, research, branding, and marketing.Agencies & services$55K/mofounder-reported 2024
Terapi365: $2.7K in 30 days, Stripe-verified by TrustMRRTerapi365 is online therapy management software for psychologists and therapists.Software & SaaS$2.7K in the last 30 daysverified 2026
Tesla Wrap Designer: $1.2K in 30 days, AI design toolA browser-based design studio for Tesla owners to create, preview, and export custom vehicle wraps.Software & SaaS$1.2K in the last 30 daysverified 2026
TestMyApps: Android closed testing, $1.2K in 30 days, 99.9% run rateTestMyApps coordinates Google Play closed testing and community tester recruitment for Android apps.Agencies & services$1.2K in the last 30 daysverified 2026
Texas Mineral Group: $10K a month, self-reported; Texas mineral-rights guideTexas Mineral Group provides information and resources for Texas mineral owners selling mineral rights or estimating their value.Newsletters, blogs & media$10K/mofounder-reported 2026
Content strategy and writing, $4K a month, self-reported in 2023: IT-focusedText iN Tech provides content strategy, blog curation, and on-demand writing for technology companies.Agencies & services$4K/mofounder-reported 2023
textbee Android SMS gateway, $3.6K MRR: open-source messagingtextbee turns an Android phone into an SMS gateway with API, dashboard, and automation integrations.Mobile apps & games$3.6K MRRverified 2026
Textero: AI essays, $20K a month, self-reported in 2024 — free toolsTextero sells an AI essay generator with citations, plagiarism checks, editing tools, and downloadable documents.AI tools & apps$20K/mofounder-reported 2024
AI video assistant for long videos, $1.3K MRR: $19/monthTeza AI turns long videos into short-form clips with captions, translations, voiceovers, and faceless video options.AI tools & apps$1.3K MRRverified 2026
Weesper Neon Flow dictation, $1.1K in 30 days, Stripe via TrustMRRWeesper Neon Flow runs voice dictation locally on Mac and Windows and inserts cleaned-up text into supported apps.AI tools & apps$1.1K in the last 30 daysverified 2026
The Catalyst Business Development Consulting LLC: $18K a month, self-reportedThe business provides business consulting, strategic solutions, and implementation services for businesses.Agencies & services$18K/mofounder-reported 2026
The Content Advocates growth marketing, $1K a month, self-reported in 2022: plug-in funnelsThe Content Advocates provides customizable demand generation and growth marketing services for growth-focused businesses.Agencies & services$1K/mofounder-reported 2022
Tribe Attraction Suite: four creator tools, $5.3K a month, self-reported in 2023Tribe Attraction Suite creates creator marketing assets from a reusable Tribe Map.Software & SaaS$5.3K/mofounder-reported 2023
The Engine: LinkedIn automation, $4.3K MRR: one tool for content and outreachThe Engine automates LinkedIn content, engagement, and outreach through Claude or ChatGPT via MCP.Software & SaaS$4.3K MRRverified 2026