Setter AI: $1.5K MRR for AI appointment setting

Setter AI is an AI appointment setter for businesses that want leads qualified and booked into sales calls. Its $1.5K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.

What it actually sells

Setter AI sells AI appointment setting that qualifies leads and books sales calls. Its site describes the product as: "AI powered appointment setter. Qualifies leads and books them into your calendar."

The AI follows up with every lead until the lead replies or books. The site says: "Your AI agent keeps following up - until the lead replies or books."

How it charges

The site shows one yearly-billed plan at $397/mo for 12,000 credits. The listed plan includes connections to lead forms, Zapier, calendars, and Calendly, with no prompting required, onboarding support, and email support.

Month by month

Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.

Month	Revenue (USD)
2025-10	$12,798
2025-11	$12,447
2025-12	$9,371
2026-01	$8,914
2026-02	$4,181
2026-03	$11,671
2026-04	$7,761
2026-05	$19,761
2026-06	$5,913
2026-07	$8,143
2026-08	$2,894
2026-09	$1,796

Where customers come from

Setter AI publishes a full tutorial on automating Facebook lead ads and offers tutorials on connecting forms through its YouTube channel.

The site also lists integrations with Zapier, Make, GoHighLevel, and Hubspot, and offers done-for-you implementation for businesses collecting over 500 leads monthly.

What stands out

Setter AI says the first message is sent within 10 seconds after form submission, and it supports WhatsApp, SMS, and website lead-response channels. Leads can book directly inside chat without forms.

The site says automatic reminders are sent by text and WhatsApp. It also states 15-52% lead-to-booking rates and says the AI qualifies and books leads correctly in 99.7% of cases.

From the official site

Setter AI is the fastest way to turn leads into sales calls for businesses.

Your AI agent keeps following up - until the lead replies or books.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Setter AI's $1.5K MRR is higher than 80% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Sales” category (202 projects) it is higher than 70% (category median $441). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand would come from businesses that need to turn inbound leads into sales calls and meetings. The buyer would be a business buying lead-response and appointment-setting software, with distribution from tutorials, search, integrations, and sales calls.

The hard part is reliable execution across lead forms, calendars, messaging channels, and sales workflows. Support load, integration maintenance, consent and messaging rules, and competition would all matter.

Verdict: Needs real work.

One thing to take from it

Setter AI combines rapid follow-up, direct booking inside chat, automatic reminders, and a single yearly-billed plan. The clearest lesson is to make the buying process and the customer workflow easy to understand.

Sources

Setter AI official website, fetched October 1, 2026
Setter AI pricing page, fetched October 1, 2026
TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure