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Simple Analytics: privacy-first web analytics, $39K MRR
Simple Analytics provides privacy-first web analytics that records pageviews and events without visitor identifiers. Its $39K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.
What it actually sells
Simple Analytics is “a focused web analytics tool for teams that need the full picture without tracking people.” It helps analysts in agencies, enterprise teams, and white-label partners recover visibility into pageviews, clicks, events, and campaign traffic lost through consent banners, blockers, and privacy restrictions.
How it charges
The displayed self-serve plan costs $20/month, includes one user, and adds $20/mo per extra user. It includes 100k pageviews, a one-page dashboard with no configuration, and EU hosting. The plan also lists no cookies, no consent banners, and no personal data.
Month by month
Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.
| Month | Revenue (USD) |
|---|---|
| 2025-10 | $42,902 |
| 2025-11 | $42,796 |
| 2025-12 | $38,217 |
| 2026-01 | $36,275 |
| 2026-02 | $34,424 |
| 2026-03 | $36,033 |
| 2026-04 | $38,687 |
| 2026-05 | $35,536 |
| 2026-06 | $34,685 |
| 2026-07 | $42,277 |
| 2026-08 | $50,631 |
| 2026-09 | $37,783 |
Where customers come from
The site provides API documentation, a directory of reporting and data-tool integrations, and self-service free-trial signup. Its free trial starts when someone signs up, requires no credit card, and runs for 14 days.
What stands out
The site says Simple Analytics is used by 31,300+ users and carries a Capterra rating of 4.8. It has operated since 2018 and is built by a three-person team based in the Netherlands. Its data stays in Europe.
From the official site
Simple Analytics helps analysts in agencies , enterprise teams , and white-label partners recover visibility into pageviews, clicks, events, and campaign traffic lost through consent banners, blockers, and privacy restrictions.
Records pageviews and events without visitor IDs. Calculates session starts from pageview context.
Excerpts from the official website, fetched October 1, 2026.
Where it sits in the data
Simple Analytics's $39K MRR is higher than 98% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Analytics” category (646 projects) it is higher than 98% (category median $135). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.
Currency
All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.
Could you build something like this?
In my view, the buyer is an analyst or team that needs visibility into traffic affected by consent banners, blockers, and privacy restrictions. Agencies, enterprise teams, and white-label partners are relevant buyer groups. Distribution would require access to their analytics communities, agency networks, enterprise software channels, white-label relationships, and integration directories.
Verdict: Needs real work.
One thing to take from it
My view is that building this would require substantial work in traffic collection, data accuracy, APIs, exports, integrations, documentation, and support. Privacy claims and EU hosting add regulatory and operational work. Competition would matter because buyers need reliable data for reporting and internal dashboards.
The clearest product lesson is to address a defined reporting problem for a specific audience. Simple Analytics serves analysts in agencies, enterprise teams, and white-label partners with pageviews, events, campaign data, APIs, exports, and reporting workflows.
Sources
- Simple Analytics official website, fetched October 1, 2026
- Simple Analytics pricing page, fetched October 1, 2026
- Simple Analytics about page, fetched October 1, 2026
- TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026
Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure