SportsFirst: $3.8K a month, self-reported in 2023 — 85% client retention

SportsFirst builds and maintains custom sports software, AI tools, and digital sports platforms. Its $3.8K a month was founder-reported on the Indie Hackers product page (not independently verified), as of June 2023.

What it actually sells

SportsFirst designs, builds, and maintains custom sports products for clients. Its customers include sports startups, teams, leagues, clubs, and sports companies. The site says, “We work with sports startups and companies to co-develop a technology platform from MVP to V1 to Scale.”

Its services cover app design and development, backend work, DevOps, and software maintenance. Product areas include AI-powered age verification, streaming workflows, clipping, highlights, overlays, second-screen experiences, coach dashboards, athlete insights, session planning, performance tracking, and esports platforms.

How it charges

A focused MVP with a single feature set on one platform typically costs $25,000–$60,000 over 2–3 months. The site also says the company co-develops technology platforms from MVP to V1 to Scale.

Where customers come from

The site offers a complimentary sports technology mapping session with SportsFirst experts and provides a sports app development portfolio. It also lists a Sports CTO Podcast and a Global Sports API Conference as visible channels.

What stands out

SportsFirst says its clients include Stack Sports, USA Rugby Y&H, Svexa, and 50+ sports companies. The site also lists work delivered for 30+ sports startups, 85% client retention, and over 50+ CTO conversations across the sports industry.

From the official site

We work with sports startups and companies to co-develop a technology platform from MVP to V1 to Scale.

Our services include app design & development, backend, DevOps and software maintenance.

Get a 45-min complimentary session with SportsFirst experts.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

SportsFirst's $3.8K a month is higher than 56% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that this needs real work. Demand comes from sports startups and established sports organizations that need custom software, AI tools, and platform development. The buyer includes founders, product leaders, technical leaders, and sports organizations, while distribution would require direct outreach, specialist content, workshops, events, and a credible portfolio.

The difficult parts are product delivery across design, backend, DevOps, and maintenance. Age verification and player compliance also introduce regulatory and operational concerns. Support load, competition, and the need to connect with sports data sources add further execution requirements.

Verdict: Needs real work.

One thing to take from it

The clearest lesson is to sell a defined development engagement around a specific sports use case, such as age verification, coaching dashboards, streaming workflows, or esports tournament management.

Sources

SportsFirst official website, fetched October 1, 2026
SportsFirst about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of June 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure