Secrets password manager for Apple devices, $1.5K a month, self-reported in 2023: iCloud sync

Secrets is a password manager for Apple devices that stores private information and syncs across iPhone, iPad, and Mac. Its $1.5K a month was founder-reported on the Indie Hackers product page (not independently verified), as of May 2023.

What it actually sells

Secrets is a secure password manager for Apple devices. It stores passwords, passkeys, credit cards, bank details, files, notes, and other confidential information.

Secrets syncs iPhone, iPad, and Mac through iCloud. It also fills logins through a browser extension and Password AutoFill on iOS and macOS.

How it charges

Secrets offers one-time purchase and subscription options. No sign-up is required, and the site says users can try it for free.

Where customers come from

The site directs people to a YouTube channel showing Secrets in action. It also highlights import from other password managers, including 1Password, LastPass, and Enpass.

What stands out

Secrets stores passwords, passkeys, credit cards, bank details, files, and other confidential information. It shares logins and credit cards with family or teams and keeps them synchronised.

The site shows a 5 out of 5 customer rating. One customer says, “After five years, still loving secrets. It’s indispensable.” Another says, “I have been using Secrets for over a year now.”

From the official site

Store passwords, passkeys, credit cards, bank details, files and other confidential information.

Sync your iPhone, iPad, or Mac seamlessly via iCloud.

5 Out of 5 Our customers love us!

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Secrets's $1.5K a month is higher than 46% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand is clear because the product addresses password storage, passkeys, financial details, files, notes, and confidential information for Apple device users. The buyer is a person or organization managing sensitive information across iPhone, iPad, Mac, websites, and apps.

Distribution would need visible surfaces such as a YouTube channel, browser extension listings, app directories, and import flows from existing password managers. The hard parts are security, reliable syncing, autofill behavior across browsers and apps, support load, privacy expectations, and competition in password management.

Verdict: Hard to replicate.

One thing to take from it

One thing to take from Secrets is the combination of Apple-device focus, multiple sensitive-information types, and purchase options that include subscriptions.

Sources

Secrets official website, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of May 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure