Beauty booking software, $2K in 30 days: built for salon teams

Booking software for beauty institutes, hair salons and barbers with shared scheduling, online booking, deposits and automatic reminders. Its $2K in the last 30 days is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.

What it actually sells

Esthetio sells appointment software for beauty institutes, hair salons and barbers: “Pour les instituts de beauté, salons de coiffure et barbiers.” Its audience is businesses with one or more practitioners, and the product is designed around shared schedules, client records and direct online booking.

Each practitioner can have distinct services, opening hours and holidays. Clients see only the appointments that practitioner can take, while the business uses one shared agenda. Online bookings can collect a deposit or retain a card fingerprint to cover a last-minute cancellation.

How it charges

The official site shows its pricing as follows: Essayer Esthetio 7 jours : 0 € aujourd’hui Prices are as shown on the site on 2026-10-01 and may change.

Where customers come from

The site shows a shareable booking page and online storefront that clients can reach through Instagram, TikTok or Snapchat.

Visible distribution features include the shareable link, bookings accepted 24 h/24 and automatic requests for Google reviews.

What stands out

The product covers salon operations in one place: a shared team calendar, client records, online booking, deposits, cancellation protection, reminders and practitioner-specific availability. The site also imports clients and appointments from Planity, Booksy or a CSV file.

One import claim is concrete: “128 clients importées en 30 secondes.” Separate hours, holidays and services for each practitioner address the scheduling complexity created when several people work under the same business name.

From the official site

Pour les instituts de beauté, salons de coiffure et barbiers.

Un rappel part 24 h avant . Les oublis tombent, et les créneaux libérés se remplissent.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Esthetio's $2K in the last 30 days is higher than 82% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “E-comm” category (346 projects) it is higher than 78% (category median $200). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand comes from appointment coordination: the business needs a shared calendar, client history, online booking and a way to reduce missed appointments. The buyer is a beauty institute, hair salon or barber with one or more practitioners who manages customer bookings directly.

Distribution would require direct outreach or discovery through the places these businesses already use, while the shareable booking link could give an acquired customer a surface for further bookings. Building the product would require real work around payments, deposits, cancellation rules, calendar imports, practitioner permissions, SMS delivery and support. Existing booking software creates competition, and payment handling adds operational responsibility.

Verdict: Needs real work.

One thing to take from it

Esthetio is positioned as salon-specific appointment software rather than a generic calendar. It combines booking, client records, deposits, reminders and practitioner-level scheduling for beauty institutes, hair salons and barbers.

Sources

Esthetio official website, fetched October 1, 2026
TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure