- Home
- Case studies
- Case
FootballGPT: AI football coaching, $5.5K MRR: 15,000+ accounts
FootballGPT provides an AI football coach with planning, animated practices, coaching analysis, and a document-informed assistant. Its $5.5K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.
What it actually sells
FootballGPT is an AI football coach, session planner, animated practice creator, and coaching assistant. It says, “FootballGPT brings football conversations, specialist advisors and practical planning tools together for coaches, players, scouts and Football Manager players.”
Coaches can enter who they coach and what players need to generate a session, adapt it, and animate it: “See the organisation and movement, then adapt what does not fit before you take it to the pitch.” The product also turns photographed or uploaded session plans into visual content, reviews short fixed-camera football clips, and lets users add coaching documents and session reflections to CoachOS.
How it charges
Pro is $2.99 weekly, $10.99 monthly, or $99 yearly; annual pricing is shown as $8.25 monthly. The weekly option renews weekly until cancelled, the monthly option can be cancelled anytime, and the “Most popular” label sits on the monthly plan.
Month by month
Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.
| Month | Revenue (USD) |
|---|---|
| 2025-12 | $184 |
| 2026-01 | $314 |
| 2026-02 | $567 |
| 2026-03 | $1,605 |
| 2026-04 | $3,522 |
| 2026-05 | $2,839 |
| 2026-06 | $3,485 |
| 2026-07 | $4,164 |
| 2026-08 | $4,951 |
| 2026-09 | $5,980 |
Where customers come from
The founder lists X / Twitter and SEO as growth channels. The site offers a no-sign-up sample coaching tool, a short product demo, and API access for Claude Desktop, Cursor, Windsurf, and MCP-compatible tools.
FootballGPT reports 15,000+ registered accounts and lists coaches and staff at Sheffield United, Norwich City, Dorking Wanderers, Tamworth FC, Maidenhead United, Drogheda United, Shelbourne FC, Forge FC, Ballarat City FC, FC Groningen, IFK Goteborg, Hartford Athletic, Swedish FA, French FF, Brown University and Penn State.
What stands out
FootballGPT reports 41,000+ questions answered, 18,000+ animated practices generated, and 15,000+ registered accounts, with 584 active subscriptions. The founder lists the audience as B2C and the founding date as 2025-12-05.
The product connects written coaching context, session planning, visual practice organisation, movement animation, clip analysis, and document-informed answers in one place, with the weekly, monthly and annual Pro options sitting on top of that workflow.
From the official site
FootballGPT brings football conversations, specialist advisors and practical planning tools together for coaches, players, scouts and Football Manager players.
See the organisation and movement, then adapt what does not fit before you take it to the pitch.
Excerpts from the official website, fetched October 1, 2026.
Where it sits in the data
FootballGPT's $5.5K MRR is higher than 90% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Education” category (517 projects) it is higher than 92% (category median $156). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.
Currency
All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.
Could you build something like this?
My view: demand would center on football coaches who need session preparation, practice visualisation, and practical analysis. Players, parents, clubs, academies, scouts, and Football Manager players are also named as users, so distribution would need to speak to several football audiences without losing the coaching workflow.
My view: the difficult parts are producing reliable coaching responses, generating useful animated practices, handling varied session plans, and supporting users across different football contexts. A new entrant would also face competition in AI coaching tools and would need a clear distribution path, while regulation and support load would depend on the features and users involved.
Verdict: Needs real work.
One thing to take from it
The clearest lesson is to package the workflow around the user's context: enter the coaching situation, generate a session, adapt it, visualise the practice, and reuse the result. FootballGPT combines those steps with weekly, monthly, and annual Pro pricing.
Sources
- FootballGPT official website, fetched October 1, 2026
- FootballGPT pricing page, fetched October 1, 2026
- FootballGPT about page, fetched October 1, 2026
- TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026
Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure