Fin vs Fin: wellness coaching and reviews, $70K a month, self-reported in 2022

Fin vs Fin sells personalized wellness coaching, reviewed health content, downloadable tools, and wellness platform reviews. Its $70K a month was founder-reported on the Indie Hackers product page (not independently verified), as of April 2022.

What it actually sells

Fin vs Fin sells wellness brand reviews, medically reviewed resources, and personalized health coaching. Its coaching includes one-to-one sessions with experienced wellness coaches and wellness plans based on individual goals, with optional weekly or monthly progress check-ins.

Fin vs Fin also produces health and wellness content reviewed by doctors and other wellness experts. Its downloadable offering includes wellness tools and articles. The founders say their personal health problems and research led them to help others improve their body, mind, and physical potential.

How it charges

The pages we read do not state a price. Fin vs Fin offers one-to-one coaching with experienced wellness coaches, personalized wellness plans based on individual goals, and optional weekly or monthly progress check-ins for coaching customers.

Where customers come from

Fin vs Fin promotes a free newsletter called Wellness Conversation. The site says its newsletter community includes 15,000 people and repeatedly invites readers to subscribe for free health and wellness resources.

The site also promotes social media alongside its newsletters. Readers are directed to subscribe and follow the business on social to stay motivated. Downloadable wellness tools are another resource shown on the site.

What stands out

The site says Fin vs Fin has coached thousands of people since 2018. That statement appears alongside its claim that researchers have tested and reviewed more than 400 wellness platforms.

Fin vs Fin presents both coaching and reviewed informational resources. It says researchers spend hundreds of hours reviewing wellness platforms, while doctors and other wellness experts medically review its health and wellness content.

From the official site

Our team works together to create personalized plans tailored specifically to each individual, taking into account their unique needs and aspirations.

your coach will craft a wellness plan designed to help you improve

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Fin vs Fin's $70K a month is higher than 85% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that the buyer is an individual seeking online healthcare guidance, wellness information, or personalized coaching. Demand would come from people looking for ongoing guidance, reviewed resources, and individual wellness plans. Distribution would need to come from search, newsletters, social media, and downloadable tools.

This needs real work because the product combines individual coaching, research, medical review, and customer support. Regulatory requirements would depend on the health claims and services involved. The review market also requires sustained research, while coaching creates a direct support load and puts a premium on trusted competition.

Verdict: Needs real work.

One thing to take from it

Start by defining the buyer and the exact service before assembling reviews, content, coaching, and downloadable resources. Each part needs its own delivery standard, and the people responsible for research, medical review, and customer support must understand their responsibilities.

Sources

Fin vs Fin official website, fetched October 1, 2026
Fin vs Fin pricing page, fetched October 1, 2026
Fin vs Fin about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of April 2022

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure