EF Specialists: ADHD coaching, $57K a month, self-reported in 2023

EF Specialists offers executive function and ADHD coaching, articles, and courses for students. Its $57K a month was reported by the founder in an interview (not independently verified), as of June 6th, 2023.

What it actually sells

EF Specialists offers executive function and ADHD coaching, articles, and courses for students. Its one-on-one coaching teaches time management, organization, and task initiation skills, and the site says it supports students in managing responsibilities independently.

The service is described as “EF Specialists is the industry-leading executive function coaching service for middle, high school and college students with ADHD.” The site also publishes articles with practical executive function guidance.

How it charges

The pages we read do not state a price for coaching, articles, or courses.

Where customers come from

EF Specialists provides an application process for coaching and publishes executive function articles. It also offers “The Better Executive Function Newsletter” and publishes an open letter for parents and educators.

What stands out

The service focuses on middle school, high school, and college students with ADHD. It combines one-on-one executive function coaching with articles, courses, and a newsletter called The Better Executive Function Newsletter, while teaching time management, organization, and task initiation skills.

From the official site

EF Specialists is the industry-leading executive function coaching service for middle, high school and college students with ADHD.

The Better Executive Function Newsletter

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

EF Specialists's $57K a month is higher than 84% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this business would need demand from families and students seeking help with executive function and ADHD-related coaching. The buyer would be a parent or student, and distribution would have to come through search-driven articles, a newsletter, referrals, and an application process for coaching.

The hard parts would include explaining the service clearly, supporting students over time, handling sensitive student needs, and competing for attention in a specialized education market. A new version would need to decide how to deliver coaching and how much ongoing support each customer requires.

Verdict: Needs real work.

One thing to take from it

My view: the clearest lesson is to pair a focused student audience with education content, a newsletter, and a direct coaching application process.

Sources

EF Specialists official website, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of June 6th, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure