Stripo email builder, $85K a month, self-reported: 1,650+ templates

Stripo sells software for designing, testing, collaborating on, and exporting email templates. Its $85K a month was founder-reported on the Indie Hackers product page (not independently verified), as of September 30, 2026.

What it actually sells

Stripo sells drag-and-drop and custom HTML email editing software. Its editor supports “Drag & drop email builder,” and the product also covers email template building, testing, collaboration, and export.

The software includes real-time co-editing, a library of more than 1,650 customizable HTML email templates, and testing across 98 mobile, desktop, and web clients.

How it charges

The site lists Free at $0, Basic at $20 monthly or $200 yearly, Medium at $45 monthly or $450 yearly, and Pro at $125 monthly or $1250 yearly.

Where customers come from

The site displays more than 1,650 free customizable HTML email templates, a free editor demo, and signup calls to action. It also lists a customizable editor plugin for product integration, Zapier export, and Webhook export.

What stands out

The product covers the email workflow from design through testing, collaboration, and export. Stripo lists export to 90+ email service providers, testing across 98 mobile, desktop, and web clients, and real-time co-editing.

The site says 65% of the Fortune 100 are Stripo customers, more than 1.7 million users use Stripo worldwide, and 10 million emails were built with the tool.

From the official site

Drag & drop email builder

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Stripo's $85K a month is higher than 87% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view is that demand would come from marketers, email creators, designers, small teams, and agencies that need to produce email templates through code-based or no-code workflows. Distribution would need to connect with the same audiences through useful templates, an editor demo, signup offers, integrations, and plugin-based product distribution.

Building this would need substantial work across email rendering, testing, collaboration, exports, integrations, and support. The pages do not describe a light-weight product. Email privacy, deliverability, customer support, and competition with other email tools would also need to be handled as part of the product and operating requirements.

Verdict: Hard to replicate.

One thing to take from it

The product shape combines an editor, templates, testing, collaboration, and exports in one email workflow. The visible audience includes both skilled designers and people who are new to email production.

Sources

Stripo official website, fetched October 1, 2026
Stripo pricing page, fetched October 1, 2026
Stripo about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure