Sweet Science of Fighting: $8K a month, self-reported in 2023, built for combat athletes

Sweet Science of Fighting sells strength and conditioning programs, training guides, and gear recommendations for combat athletes. Its $8K a month was reported by the founder in an interview (not independently verified), as of April 25th, 2023.

What it actually sells

Sweet Science of Fighting sells strength and conditioning programs, training guides, and gear recommendations for combat athletes. Its training content covers MMA, BJJ, and boxing, with discipline-specific training listed for eight combat sports.

Its training app includes a full year of periodised programming. The site also lists nutrition guides for performance fueling and scientific weight cuts, along with more than 500 workouts and more than 20 programs.

How it charges

The pages we read do not state a price. Sweet Science of Fighting presents programs, guides, a training app, and gear recommendations as its products.

Where customers come from

The site offers free must-read training guides. It also lists a podcast available through Spotify and a contact address for questions, feedback, or partnership enquiries.

What stands out

The site says every guide, programme, and gear recommendation is built on peer-reviewed evidence and real coaching experience with competitive athletes. It lists sport-specific programming, principled periodisation, and assessments of training methods, supplements, and gear.

Sweet Science of Fighting was founded and led by James de Lacey, MSc, a professional strength and conditioning coach and published sports scientist. The site shows a 4.9 out of 5 rating and lists podcast episode 203.

From the official site

Every guide, programme, and gear recommendation is built on peer-reviewed evidence and real coaching experience with competitive athletes.

Evidence-Based Strength & Conditioning for Combat Athletes

Latest from the Podcast Listen on Spotify

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Sweet Science of Fighting's $8K a month is higher than 64% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this needs real work. The buyer is a combat athlete seeking structured strength and conditioning, and the visible distribution comes from free guides, a podcast, the training app, and partnership enquiries.

The difficult parts are producing evidence-based programming across combat sports, keeping training content current, supporting users across disciplines, and competing for attention with established training providers. Regulation is not the central issue shown on the site; coaching standards, scientific evidence, and support load are the main build and operating challenges.

Verdict: Needs real work.

One thing to take from it

The clearest lesson is to focus the offer around a defined group of athletes and support it with specialized programming, written guides, an app, and a podcast.

Sources

Sweet Science of Fighting official website, fetched October 1, 2026
Sweet Science of Fighting about page, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of April 25th, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure