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The Stoic Manual: practical advice, $8.7K MRR, global readership
A subscription publication offering practical advice on Stoicism, personal development, leadership, relationships, health, and psychology. Its $8.7K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.
What it actually sells
The Stoic Manual sells a Substack publication with practical advice on Stoicism, wealth creation, social skills, health tools, leadership, relationships, and psychology. The site describes the material as practical guidance for daily life.
Its stated audience is readers seeking practical everyday guidance on personal growth, Stoicism, leadership, relationships, and psychology. The publication covers each subject through editorial advice delivered through Substack.
How it charges
The pages we read do not state a price. The Stoic Manual operates a Substack publication with a subscription option, and its published material addresses readers seeking practical everyday guidance across the subjects listed on the site.
Month by month
Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.
| Month | Revenue (USD) |
|---|---|
| 2025-10 | $5,760 |
| 2025-11 | $8,541 |
| 2025-12 | $5,169 |
| 2026-01 | $4,721 |
| 2026-02 | $4,999 |
| 2026-03 | $5,503 |
| 2026-04 | $5,143 |
| 2026-05 | $10,150 |
| 2026-06 | $11,799 |
| 2026-07 | $14,782 |
| 2026-08 | $14,741 |
| 2026-09 | $12,039 |
Where customers come from
The visible channel is Substack, where The Stoic Manual publishes a subscription option. The site says, "Read across all 50 US states & 188 countries." The revenue-verification profile lists the audience as B2C.
What stands out
The Stoic Manual combines practical Stoicism and wealth creation advice with social skills, health tools, leadership, relationships, and psychology. The site says it has "Over 179,000 subscribers" and describes itself as "a Substack publication with hundreds of thousands of subscribers."
From the official site
Practical advice on Stoicism, Wealth Creation, Social Skills, Health Tools, Leadership, Relationships & Psychology for daily life.
Over 179,000 subscribers
a Substack publication with hundreds of thousands of subscribers.
Excerpts from the official website, fetched October 1, 2026.
Where it sits in the data
The Stoic Manual's $8.7K MRR is higher than 93% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Health & Fitness” category (505 projects) it is higher than 95% (category median $96). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.
Currency
All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.
Could you build something like this?
My view is that the visible demand comes from readers seeking practical guidance for personal growth and everyday subjects. The buyer is an individual reader. Distribution would need to come through a publication platform and the audience built around that publication.
My view is that the hard parts are producing useful material across several subjects and supporting an audience consistently. The general challenges include editorial work, platform dependence, competition for readers, and the support load created by an active subscription audience.
Verdict: Needs real work.
One thing to take from it
The Stoic Manual shows a subscription publication organized around practical advice and a broad set of personal-development subjects. Its clearest lesson is to identify the reader and the subjects covered, then use a defined publication channel to reach that audience.
Sources
- The Stoic Manual official website, fetched October 1, 2026
- TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026
Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure