How they got there, one business at a time

Each case opens with one sentence on the business and an at-a-glance card: what it sells, who buys, how it charges, revenue with its date and source, start cost, team and growth channels.

Software & SaaS798 Agencies & services461 Newsletters, blogs & media307 AI tools & apps209 Courses & education171 Fashion, apparel & accessories149 Marketplaces & platforms145 Home, lifestyle & gifts141 Other physical products133 Mobile apps & games105 Health, fitness & wellness99 Food & beverage85 Local & brick-and-mortar businesses84 Outdoor, sports & travel79 Finance & real estate74 Beauty & personal care61

Faceless channels, $66K MRR: Stripe API verified by TrustMRRWhite Glove Content sells done-for-you faceless video content production for online social media channels.Agencies & services$66K MRRverified 2026
White Label GPT3 for agencies, $15K a month, self-reported in 2023: GHL focusA white-label AI content generation platform for GoHighLevel agencies serving their clients.AI tools & apps$15K/mofounder-reported 2023
WhoisJSONAPI: $2.8K in 30 days, Stripe-verifiedWhoisJSONAPI provides domain data APIs, availability checks, bulk WHOIS and domain monitoring for developers and companies.Software & SaaS$2.8K in the last 30 daysverified 2026
WideBundle: $55K a month, self-reported in 2023, usage-priced offersWideBundle helps Shopify merchants create product bundles, quantity breaks, discounts, BOGO offers, and free gifts.Software & SaaS$55K/mofounder-reported 2023
LinkedIn ghostwriting and founder branding, $114K MRR: B2B focusWindmill provides done-for-you LinkedIn ghostwriting and founder branding for B2B leaders.Agencies & services$114K MRRverified 2026
Wisepops: AI Traffic Activation Platform, $100K a month, self-reportedWisepops is an AI traffic activation platform for converting existing website traffic.Software & SaaS$100K/mofounder-reported 2026
App feedback tools with $1.1K MRR, verified through StripeWishKit helps apps and websites collect feedback, manage feature requests, handle chat, and respond to App Store reviews.Software & SaaS$1.1K MRRverified 2026
Wizlogo creates logotypes, $3.3K MRR: two paid plansWizlogo is a web-based platform for creating logotypes without hiring designers or agencies.Software & SaaS$3.3K MRRverified 2026
Wokabulary: $1K a month, self-reported in 2023 vocabulary learning appWokabulary is a flash card learning app for managing and practising foreign-language vocabulary.Software & SaaS$1K/mofounder-reported 2023
Woolstock.eu yarn, knitting supplies, $500K a month, self-reported in 2023Woolstock.eu sells Italian wool yarn, knitting accessories, knitting machines, winding machines, and knitting patterns.Other physical products$500K/mofounder-reported 2023
WordPress Maintenance Plans: $1.2K in 30 daysA subscription service for maintaining WordPress and WooCommerce sites.Agencies & services$1.2K in the last 30 daysverified 2026
WorkTimes time tracker, $4.8K a month, self-reported in 2022: work-hour trackingWorkTimes is a time and overtime tracker for iPhone, iPad, and Apple Watch.Software & SaaS$4.8K/mofounder-reported 2022
Classic card games online, $4K a month, self-reported in 2023: free to playIt offers free online card games for playing against bots, friends, family, and other players.Software & SaaS$4K/mofounder-reported 2023
The Affluent Negroes: $48K a month, self-reported in 2024: free chapterA book and resource hub focused on wealth creation, influence, opportunity, and personal transformation.Other physical products$48K/mofounder-reported 2024
worldmap.lol: country ad rankings, $2.5K in 30 days, from $5worldmap.lol sells advertising placements on country leaderboards ranked by total stake.Software & SaaS$2.5K in the last 30 daysverified 2026
WordPress agency services, $110K a month, self-reported in 2023: local and globalWoww sells WordPress and digital marketing services for businesses seeking to start, grow and thrive online.Agencies & services$110K/mofounder-reported 2023
Self-hosted WordPress analytics, $2K a month, self-reported in 2023: $29 monthlyWPLytic is self-hosted WordPress analytics with visitor tracking, conversion goals, dashboards, and AI-assisted analysis.Software & SaaS$2K/mofounder-reported 2023
WrapPixel dashboards and templates, $12K a month: developer-readyWrapPixel sells admin dashboards, templates, landing pages, and UI kits for developers and agencies.Software & SaaS$12K/mofounder-reported 2026
WrestlingIQ team software: $1.8K a month, self-reported in 2022WrestlingIQ is software for managing wrestling teams, registrations, payments, communication, planning, and records.Software & SaaS$1.8K/mofounder-reported 2022
Writegenic AI content tools, $5K a month, self-reported: three plansWritegenic AI sells AI tools for generating documents, content, images, chatbots, and voiceovers.AI tools & apps$5K/mofounder-reported 2025
Wysera: SMB sales and ops AI, $11K in 30 days, one platformWysera packages AI-assisted sales, marketing, operations and business management in one SaaS platform.AI tools & apps$11K in the last 30 daysverified 2026
x1pm: shared workspace, $1.5K MRR, with agent playbooksx1pm is a shared Markdown and CSV workspace where humans and AI agents work from the same files.AI tools & apps$1.5K MRRverified 2026
AI WordPress websites with hosting, $4.6K MRR: built in minutesXagio builds targeted WordPress websites with AI-generated content, design, schemas, hosting, and management tools.AI tools & apps$4.6K MRRverified 2026
Xamtac Consulting: digital marketing, $1K a month, self-reported in 2023Xamtac Consulting offers AI marketing collaboration tools and full-service digital marketing.Agencies & services$1K/mofounder-reported 2023
XCEED: event tickets, $200K a month, self-reported: nightlife reachXCEED sells event tickets, guest-list access, and VIP bottle service.Software & SaaS$200K/mofounder-reported 2026
Xobin hiring software: $20K a month, self-reported in 2022, 5,000+ teamsXobin combines proctored job and skills tests, behavioral assessments, AI interviews, hiring workflows, and talent management.AI tools & apps$20K/mofounder-reported 2022
Yaak API client, $5.3K MRR: desktop requests and Git workflowsYaak is a local-first desktop API client for developers and teams working with APIs and Git.Software & SaaS$5.3K MRRverified 2026
LinkedIn prospecting SaaS, $8.8K MRR: signal-led outreachYadulink is LinkedIn prospecting SaaS that converts interest signals into sales conversations.Software & SaaS$8.8K MRRverified 2026
Private AI toolkit, $6.5K in 30 days: works on your deviceYaps is a private AI toolkit for dictation, transcription, notes, read-aloud, translation, and media tools.Mobile apps & games$6.5K in the last 30 daysverified 2026
AI-powered Cronus Zen scripts, $181K in 30 days: instant accessYew sells AI-powered Cronus Zen script libraries for NBA 2K27 and Fortnite.Software & SaaS$181K in the last 30 daysverified 2026
Yofi: AI-powered retail protection, $10K a month, self-reported in 2023Yofi sells AI-powered protection for retailers against return fraud, bots, resellers, and policy abuse.AI tools & apps$10K/mofounder-reported 2023
You are launched: custom MVP and app development, $70K a month, self-reported in 2022You are launched offers MVP development, app development, design, landing pages, and custom development services for startups.Agencies & services$70K/mofounder-reported 2022
Yournotify messaging: $1K a month, self-reported in 2023, 100M+ messagesYournotify is a messaging and growth marketing platform for campaigns, leads, rewards, loyalty, and automation.Software & SaaS$1K/mofounder-reported 2023
YouTube Comment Downloader: $1.9K in 30 days for exportsYouTube Comment Downloader downloads and exports YouTube comments and live chat for analysis and automation.Software & SaaS$1.9K in the last 30 daysverified 2026
ZadLab apps and software: $1.7K in 30 days, 650+ projects shippedZadLab builds websites, apps, software, digital campaigns, AI assistants and workflow automations for businesses.Agencies & services$1.7K in the last 30 daysverified 2026
White-label WhatsApp CRM for AI agencies, $2.5K MRRZatten gives AI agencies white-label WhatsApp CRM infrastructure, AI agents, pipeline automation, campaigns, and branding.AI tools & apps$2.5K MRRverified 2026
AI race-photo marketplace: $23K in 30 days, selfie searchZebraSnap is an AI marketplace for finding, purchasing, and selling event photos.AI tools & apps$23K in the last 30 daysverified 2026
Zemith.com bundles AI tools, $2.3K MRR: one subscriptionZemith.com sells one subscription for AI models, creative tools, research, workflows, integrations, and agents.AI tools & apps$2.3K MRRverified 2026
Zen Anchor Digital: lead generation, $16K a month, self-reportedZen Anchor Digital provides lead generation services for growing businesses.Agencies & services$16K/mofounder-reported 2026
AI bookkeeping for store owners in LINE — $1.4K MRRZendai is an AI bookkeeping assistant for store owners that works inside LINE.Finance & real estate$1.4K MRRverified 2026
Zigpoll surveys for ecommerce teams, $83K a month, self-reportedZigpoll is a survey tool for ecommerce businesses, SaaS companies, media publishers, and agencies.Software & SaaS$83K/mofounder-reported 2025
ZNICRM CRM with connected billing, $10K a month, self-reported in 2022: 4 plansZNICRM is CRM software for managing enquiries, leads, deals, billing and customer support from one system.Software & SaaS$10K/mofounder-reported 2022
ZocialComment: social comment exports and AI analytics, $2.8K in 30 daysZocialComment exports social comments and analyzes them with AI.Software & SaaS$2.8K in the last 30 daysverified 2026
Zors AI territory software: $10K a month, self-reported, maps and CRMZors AI sells franchise territory mapping software with AI demographics, CRM, and business intelligence.Software & SaaS$10K/mofounder-reported 2025
AI app builder — $2.8K in 30 days: full-stack appsZylo builds online websites and apps from natural-language prompts, with publishing, payments, authentication, a database, editing, and code export.AI tools & apps$2.8K in the last 30 daysverified 2026
ZZ Med Spa sells aesthetic treatments: $1M a month, self-reportedZZ Med Spa sells professional beauty, wellness, and aesthetic treatments.Local & brick-and-mortar businesses$1M/mofounder-reported 2026
AI book creation and publishing, $13K MRR: from outline to audiobookAIWriteBook helps authors and publishing teams create and distribute complete books with AI.Mobile apps & games$13K MRRverified 2026
BetterPic: turning selfies into AI headshots at $20K a monthAI headshot generator turning selfies into professional headshots for busy professionals and job seekersAI tools & apps$20K/mofounder-reported 2024
beUI Pro — $7.1K in 30 days: React blocks coding agents can installbeUI Pro sells motion-ready React components, animated blocks and full landing-page templates that buyers can customize and keep inside their own codebases.Software & SaaS$7.1K in the last 30 daysverified 2026
Calendesk appointment software, $22K MRR: one workflowCalendesk is booking and client-management software for service businesses.Software & SaaS$22K MRRverified 2026
ContentCreator.com: online courses for video creators at $500K a monthOnline education platform teaching professional content creation skills to aspiring creators.Courses & education$500K/mofounder-reported 2023
EntryLevel: tech skills courses for career starters at $40K a monthEntryLevel helps people learn tech skills and get project experience to land a tech job.Courses & education$40K/mofounder-reported 2023
ExtraBar customizes the Mac menu bar, $1.1K in 30 days: offlineExtraBar is an offline macOS utility for putting shortcuts, deep links, apps, and scripts in a personalized menu bar.Software & SaaS$1.1K in the last 30 daysverified 2026
Filterbuy: how an online air filter seller grew to $250M a yearManufactures pleated air filters and offers HVAC services to families, businesses, and organizations across the United States.Other physical products$250M/yrfounder-reported 2024
AI interior design from room photos, $1K MRR: try before upgradeInstantInterior AI generates and edits interior designs from photos for homeowners, designers, and real estate agents.Finance & real estate$1K MRRverified 2026
Pregnancy skincare guidance, $4.2K MRR: a focused mobile appMamaSkin is a mobile app for checking skincare ingredients and organizing routines during pregnancy and breastfeeding.Mobile apps & games$4.2K MRRverified 2026
Man of Many: how a men's lifestyle publisher built a $4M a year businessmen's lifestyle publication covering products and cultureNewsletters, blogs & media$4M/yrfounder-reported 2023
WhatsApp ordering catalogs for LATAM shops, $7.7K in 30 daysMarea Alcalina sells digital catalogs and menus that let businesses receive orders through WhatsApp and accept online payments.Software & SaaS$7.7K in the last 30 daysverified 2026
Meal planning for iPhone and Android, $1.7K a month, self-reported: weekly plansMise is a mobile app for planning dinners, organizing groceries, and following cooking steps.Software & SaaS$1.7K/mofounder-reported 2026
MyPlots event platform: $498K in 30 daysMyPlots is an event platform for finding, ticketing, hosting, promoting, and managing live events.Marketplaces & platforms$498K in the last 30 daysverified 2026
Luxury cars and yachts, $12M a month, self-reported in 2024, self-reported: premium rentalsElite Rentals Dubai rents luxury cars and charters yachts for high-end experiences in Dubai.Local & brick-and-mortar businesses$12M/mofounder-reported 2024
Solo Female Travelers: small-group luxury tours for women at $150K a monthWomen-only luxury tours led by women for women to bucket list destinationsOutdoor, sports & travel$150K/mofounder-reported 2023
Automated SEO work, $29K MRR: built around site integrationsSorank automates SEO content, backlinks, keyword research, publishing, tracking, and audits for business websites.Software & SaaS$29K MRRverified 2026
Stoïk cyber insurance for SMEs, $55K in 30 days: broader protectionStoïk combines cyber insurance, prevention tools, monitoring, and in-house incident response for European SMEs.Finance & real estate$55K in the last 30 daysverified 2026
The Cat Cafe: a San Diego cat café at $40K a month, and why it started charging admissionA cat café in downtown San Diego offering coffee and adoptable cats to locals and tourists.Local & brick-and-mortar businesses$40K/mofounder-reported 2024
UpHex: white-label ad software for HighLevel agencies at $190K a monthUpHex sells white-label Facebook and Google ad campaign software to marketing agencies.Software & SaaS$190K/mofounder-reported 2023
Vonu: one baby lounger product that reached $100K a month in its first yearVonu sells the Burplee lounger, a baby product for tummy time, reflux, and gas relief, to parents.Home, lifestyle & gifts$100K/mofounder-reported 2024
Wellyx: management software for gyms, spas and studios at $60K a monthCloud-based management and marketing software for gyms, spas, dance studios, salons, and yoga studiosSoftware & SaaS$60K/mofounder-reported 2023
YouTube transcription, $4.3K MRR, Stripe-verified by TrustMRR: API accessA web tool turns YouTube videos into transcripts, summaries, translations and subtitles.AI tools & apps$4.3K MRRverified 2026
Arsenal Health: a Denver clinic, gym and recovery center at $1.5M a yearDenver clinic, gym, and recovery under one roof for active adults optimizing healthHealth, fitness & wellness$1.5M/yrfounder-reported 2024
Artificial Workflow: an AI automation agency for consultants at $10K a monthAI automation agency that designs, builds, and runs business workflow automations for teamsAI tools & apps$10K/mofounder-reported 2024
Augustine Tours: tailor-made East African safaris at $54K a monthAugustine Tours sells tailor-made wildlife safari and cultural tour experiences around East Africa to travelers.Outdoor, sports & travel$54K/mofounder-reported 2023
Blend: an AI product photo tool for online sellers at $1.2M a yearBlend is an AI-powered design and product photography tool for e-commerce sellers.AI tools & apps$1.2M/yrfounder-reported 2023
Blue Surge Marketing Agency: a small marketing and web design firm at $14K a monthFull-service AI-powered marketing and website design firm helping businesses across the U.S. grow.Agencies & services$14K/mofounder-reported 2023
Bodybrics: a Pakistani gym wear brand at $5K a month, grown with SEOBodybrics sells activewear and gym wear to athletes in Pakistan.Fashion, apparel & accessories$5K/mofounder-reported 2023
Boil Boss: crawfish cookers and boil gear at $285K a yearBoil Boss sells crawfish cooker equipment and seafood boil accessories to backyard boilers and commercial setups.Home, lifestyle & gifts$285K/yrfounder-reported 2024
Cambridge Spectacle Co.: a direct-to-consumer eyewear brand at $100K a monthCambridge Spectacle Co makes high-quality glasses at fair prices, selling directly to consumers and through ASDA Opticians.Fashion, apparel & accessories$100K/mofounder-reported 2023
Dilly Dally Games: a free online dominoes game that earns $16K a monthFree online Mexican Train Dominoes game for casual players, especially women aged 65+Mobile apps & games$16K/mofounder-reported 2023
Dohful Cookies: eggless soft-baked cookies sold online in India at $15K a monthDohful sells handcrafted, eggless soft-baked cookies online to young Indian customers nationwide.Food & beverage$15K/mofounder-reported 2023
Earth's Creation: a private label supplement maker at $6M a yearEC Nutrition is a private label and contract manufacturer of nutraceuticals, selling to businesses and consumers.Health, fitness & wellness$6M/yrfounder-reported 2023
Ecomtent: AI product listings for e-commerce sellers at $100K a yearEcomtent enables e-commerce sellers to generate optimized product listings with AI.AI tools & apps$100K/yrfounder-reported 2023
Estii: pricing and estimation software for tech services firms at $10K a monthEstii is an estimation and pricing platform for service providers.Software & SaaS$10K/mofounder-reported 2024
Financial Samurai: a personal finance blog at $120K a year that started with a $1,000 adFinancial Samurai is a personal finance site that helps people achieve financial independence.Newsletters, blogs & media$120K/yrfounder-reported 2021
Frailey Woodworks: hardwood furniture from a family workshop at $30K a monthFamily-run Fort Worth company crafting artisan solid hardwood furniture for modern homes.Home, lifestyle & gifts$30K/mofounder-reported 2024
Fullfunnel: B2B demand generation consulting and training at $50K a monthFullFunnel.io trains and consults B2B revenue teams on account-based marketing and demand generation.Agencies & services$50K/mofounder-reported 2022
Hennessey Digital: an SEO agency for law firms that grew from one client to $20M a yearProvides SEO and digital marketing services for law firmsAgencies & services$20M/yrfounder-reported 2024
HMW Law: a criminal defense and injury firm started in an apartment, at $250K a monthA Cleveland law firm providing criminal defense and personal injury representation to individuals across Ohio.Agencies & services$250K/mofounder-reported 2023
Intelogos: selling AI workforce analytics to data-driven teams at $100K a monthAI-native workforce analytics platform that turns real-time activity into KPIs, benchmarks, and recommendations for data-driven teams.Software & SaaS$100K/mofounder-reported 2024
Live Helper Chat: an open-source live chat tool that earns $90K a yearOpen source live support chat for websites, sold to companies that want to host it themselves.Software & SaaS$90K/yrfounder-reported 2021
Longevity Box: UK longevity supplements and health tests at $75K a monthUK company selling longevity supplements and health diagnostic tests to health-conscious consumers.Health, fitness & wellness$75K/mofounder-reported 2023
Lucasgift: handmade and personalized gifts at $100K a monthLucasgift is a marketplace for handmade and personalized gift items for birthdays, anniversaries, and special moments.Home, lifestyle & gifts$100K/mofounder-reported 2024
Luna Nectar: vegan lash, brow and hair serums at $50K a monthLuna Nectar sells natural, vegan lash, brow, and hair density serums to people concerned with hair loss.Beauty & personal care$50K/mofounder-reported 2023
Mailbird: a desktop email app for Windows and Mac that grew to $170K a month on SEOMailbird sells a desktop email client for Windows and Mac that unifies multiple email accounts in one workspace.Software & SaaS$170K/mofounder-reported 2024
MI Express Care: a walk-in urgent care clinic in Michigan at $85K a monthWalk-in urgent care and primary care clinic serving patients in Canton and Ann Arbor, Michigan.Health, fitness & wellness$85K/mofounder-reported 2024
Missive: a shared inbox and team chat app at $2M a year with a small teamMissive sells a shared inbox and team chat app for businesses.Software & SaaS$2M/yrfounder-reported 2022
Pathpages: selling Notion templates through short videos at $20K a monthPathPages sells all-in-one Notion templates to help people organize their lives and get things done.Courses & education$20K/mofounder-reported 2024
PokeNE Trading: selling Pokémon cards to collectors at $3M a yearPokeNE sells Pokemon cards in multiple languages and other TCGs to collectors online.Other physical products$3M/yrfounder-reported 2024
QShark Moving: a moving company started at 18 that reached $5M a yearFull-service relocation company offering local, long-distance, packing and commercial moving in California and South Florida.Local & brick-and-mortar businesses$5M/yrfounder-reported 2024
Restworld: a hiring platform for restaurants and hotels at $35K a monthRestworld is a matching HR platform for the restaurant industry, connecting restaurants with workers.Marketplaces & platforms$35K/mofounder-reported 2023
Rezi: an AI resume builder at $2.5M a year, with 70,000 signups in one dayAI resume builder that helps job seekers create ATS-proof resumes to land more interviews.AI tools & apps$2.5M/yrfounder-reported 2024