Yofi: AI-powered retail protection, $10K a month, self-reported in 2023

Yofi sells AI-powered protection for retailers against return fraud, bots, resellers, and policy abuse. Its $10K a month was reported by the founder in an interview (not independently verified), as of January 31st, 2023.

What it actually sells

Yofi specializes in protecting retailers from bad actors and policy abuse, safeguarding profits and data integrity. Its product covers return fraud, bots, resellers, and loyalty abuse.

How it charges

The product's price could not be identified on the pages we read. Currency amounts appear on the pages, but none could be tied to the product's own pricing.

Where customers come from

Yofi offers over 25 prebuilt integrations. It publishes customer success stories and detailed case studies. The Yofi Consortium includes over 1,600 merchants.

What stands out

Yofi uses thousands of different data sources to identify and prevent return abusers. It analyzes return history, carrier data, and customer support interactions to predict the likelihood of returns and detect return abuse. It uses advanced tracking and machine learning to identify fake tracking IDs and manipulated shipping labels.

From the official site

Yofi detects patterns in abuse networks, helping merchants prevent coordinated abuse and protect their business.

Using advanced telemetry data and signals allows Yofi to form a digital body language for individuals

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Yofi's $10K a month is higher than 66% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

My view: The buyer would be a retailer or merchant seeking to prevent return fraud and policy abuse. Demand would come from retailers dealing with return, carrier, and support data, while distribution would depend on integrations, customer success stories, and case studies.

My view: The hard parts are collecting and connecting data sources, maintaining machine-learning detection, handling support and integration requirements, and operating in a business where regulation, customer support, and competition matter.

Verdict: Needs real work.

One thing to take from it

Yofi's product combines machine learning, telemetry, tracking data, carrier data, return history, and customer support interactions to detect return abuse. Its reported revenue was $10K a month, self-reported; reported by the founder in an interview (not independently verified), as of January 31st, 2023.

Sources

Yofi official website, fetched October 1, 2026
Yofi about page, fetched October 1, 2026
Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of January 31st, 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure