Pathpages: selling Notion templates through short videos at $20K a month

Pathpages sells all-in-one Notion templates to people who want to organize their lives and get things done, and founder Modest Mitkus reported $20K a month in revenue in a March 2024 Starter Story interview.

How it started

Mitkus says his journey started in 2021; the interview lists October 2021 as the business's start date. It was not his first attempt at earning a living independently. His first business was an e-commerce brand, which he built a website for himself because he had little money to invest. After that came building websites for other people, and then a UX design studio, where he used Notion to manage projects and tasks and liked how flexible it was.

By his own account, that studio period looked like a peak: one of the biggest clients in his country, awards, six figures, being his own boss. It felt like the opposite. He describes burning out on client work — daily calls, following other people's directions, no work freedom. He framed the choice as two options: keep working for others, or quit everything, use his savings, and try for the following year. He quit.

Notion templates were less popular then, but people were already selling them. He knew the tool, and selling digital products appealed to him because it does not trade hours for money. The first template he made was the Notion E-Commerce Kit — a category he knew from running an e-commerce brand, plus a year or two of using Notion to run his own business. Building it took about a week or two, and preparing it for sale took another week: examples, product mockups, descriptions. The first sale notification arrived a day or two after he started posting.

What it sells and how it charges

The Pathpages website, fetched on 2026-09-30, describes the business in one line: all-in-one Notion templates to help organize life and get things done, so that buyers can duplicate a finished system in seconds instead of building one themselves.

The catalogue splits into free templates with minimal capabilities and premium templates described as complete Notion systems with multiple pages inside. Named systems on the homepage include Second Brain, Finance Tracker, Life Planner, Creator System, Freelance System and Business System, alongside tutorials and tools.

On pricing, the site displays a one-time bundle offer on the homepage: Get All Templates for $99 (80% OFF). The site also shows a 4.9/5 rating and says it is trusted by over 120,000+ customers worldwide. No separate pricing page was available when the site was fetched, so individual template prices are not stated here.

How it got its first customers, and what kept growth going

Pathpages did not begin with a brand or a website. The first sales came through Gumroad and other Notion template marketplaces, with links shared in Facebook groups and on Reddit — a deliberate test of whether a dollar could be made at all.

Growth since then has been organic. Mitkus says he has never used paid ads for Pathpages and instead built traffic across TikTok, Pinterest, Instagram, Twitter and YouTube, writing blogs and building email subscriber lists along the way. His stated reason for spreading out is that a digital product business depends on diversified traffic: over time, followers, Google rankings, newsletter subscribers and testimonials accumulate, so losing one channel hurts less. A 170k-follower social account of his was blocked at one point, and the business survived it.

The mechanic behind that coverage is reuse rather than volume. Short clips made for Instagram Reels are posted to TikTok, YouTube Shorts and Pinterest as well. In his words: "I create short videos for Instagram Reels but also post them on TikTok, YouTube Shorts, and Pinterest."

He is also explicit that traffic alone is not enough — in his view, the quality of the product, the size of the problem it solves, and how many people have that problem matter just as much. Pathpages targets productivity and organization, which he calls common problems, and he says each template is judged on three things: design, ease of use, and the system itself. He states that Pathpages's systems have won 8 awards and that Notion Second Brain took 1st place on Product of the Day and 4th place on Product of the Month in the ProductHunt productivity category.

The numbers

Figure	Value	Basis
Monthly revenue	$20K a month	Founder-reported, March 2024 interview
Cumulative revenue	Over $300,000 over the past few years	Founder-reported, as a team of one
Founders	1	At time of interview
Employees	0	At time of interview
Email audience	Newsletter read by 100,000 people weekly	Founder-reported
Social community	Almost 200,000 productivity-seekers across channels	Founder-reported
Customers	Over 120,000+ worldwide	Official site, fetched 2026-09-30

Start-up costs are not quantified: the founder says he used his savings, but no amount is given, and the website does not state one.

How it compares

The figures below come from 1M.chat's analysis of 1,997 businesses with founder-reported revenue in Starter Story interviews (2015–2026) — a self-selected sample of founders who chose to be interviewed, not a random sample of all businesses.

In the Courses & education category, 118 businesses have founder-reported revenue. The median monthly revenue in that group is $20.4K, and 26% of the category reports $1M a year or more. The median headcount is 1.0 employee, and 80% of the category was started by one founder. Among the 87 businesses in the category with channel information, the most common growth channels are organic social media (61%), SEO and organic search (45%), email and newsletters (33%), and word of mouth and referrals (32%).

Against that baseline, Pathpages sits close to the category median on revenue. A one-founder, zero-employee structure matches both the median headcount of 1.0 and the 80% one-founder share, and an all-organic channel mix built on social, search and email maps onto the three most common channels in the category rather than onto anything unusual.

What a founder can take from it

Validate before you build the brand. Selling through an existing marketplace and posting links in groups where the audience already is tells you whether anyone will pay, at the cost of a week's work.
Make one asset cover four channels. One short clip reused across Reels, TikTok, YouTube Shorts and Pinterest is a different workload from four bespoke content pipelines.
Do not let one account be the whole business. Email lists, blog posts and search rankings are what kept a lost 170k-follower account from being fatal here.
Check the problem before the traffic. A product aimed at a small problem will not be rescued by reach; judge the work on design, ease of use and whether the system actually holds together.
Expect the accumulation to be slow. The founder's own framing is that audiences, products and brand recognition each take time, and that overnight success is rare. Nothing here is a promise of income.

Sources

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure