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White-label WhatsApp CRM for AI agencies, $2.5K MRR
Zatten gives AI agencies white-label WhatsApp CRM infrastructure, AI agents, pipeline automation, campaigns, and branding. Its $2.5K MRR is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.
What it actually sells
Zatten sells white-label WhatsApp CRM and AI-agent infrastructure for AI agencies. Its stated customers are AI agencies delivering WhatsApp agents: “A infraestrutura que agências de IA usam para entregar agentes no WhatsApp.”
The CRM includes live chat, advanced filters, lead tags, a complete timeline, and a visual Kanban pipeline. Its AI agents have native functions, niche templates, a sandbox, and the ability to perform real actions inside the CRM.
How it charges
The pages we read show no price. Zatten offers free signup without a card, a sales call, or a 15-field form. The product includes official Meta API integration, Google Calendar scheduling through MCP, and Bring Your Own Key support.
Month by month
Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.
| Month | Revenue (USD) |
|---|---|
| 2025-10 | $2,542 |
| 2025-11 | $5,765 |
| 2025-12 | $3,338 |
| 2026-01 | $3,291 |
| 2026-02 | $2,452 |
| 2026-03 | $3,523 |
| 2026-04 | $3,996 |
| 2026-05 | $3,767 |
| 2026-06 | $4,552 |
| 2026-07 | $4,271 |
| 2026-08 | $4,298 |
| 2026-09 | $2,147 |
Where customers come from
The site offers free signup without a card or sales call. It also highlights official Meta API integration, Google Calendar integration, and Bring Your Own Key support as product capabilities.
What stands out
Branding controls cover the agency's logo, colors, domain, and favicon. The visual pipeline is automatic: “Funil visual. A IA move cards sozinha. Status por lead, etapa e responsável.”
The site says dozens of agencies operate with Zatten. It reports that one agency tripled clients served with the same team, another increased from four clients to twenty-seven, and client setup dropped from two days to fifteen minutes.
From the official site
A infraestrutura que agências de IA usam para entregar agentes no WhatsApp
Funil visual. A IA move cards sozinha. Status por lead, etapa e responsável.
Excerpts from the official website, fetched October 1, 2026.
Where it sits in the data
Zatten's $2.5K MRR is higher than 84% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Customer Support” category (188 projects) it is higher than 80% (category median $274). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.
Currency
All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.
Could you build something like this?
In my view, demand would come from agencies that need WhatsApp infrastructure under their own brand. Distribution would depend on reaching agency founders and consultants through direct outreach, partnerships, communities, and educational content. The buyer is a business customer integrating the product into client work.
The difficult parts are Meta platform compliance, reliable WhatsApp automation, CRM data handling, customer support, and competition from established CRM and messaging tools. Building the interface is only one part; maintaining integrations and supporting agency workflows adds substantial operational work.
Verdict: Hard to replicate.
One thing to take from it
The clearest takeaway is product focus: Zatten combines WhatsApp CRM, AI-agent actions, campaign delivery, pipeline automation, and white-label branding for a defined buyer, AI agencies delivering WhatsApp agents.
Sources
- Zatten official website, fetched October 1, 2026
- TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026
Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure