1M.chat
  1. Home
  2. Case studies
  3. Case

Meal planning for iPhone and Android, $1.7K a month, self-reported: weekly plans

Mise is a mobile app for planning dinners, organizing groceries, and following cooking steps. Its $1.7K a month was reported by the founder in an interview (not independently verified), as of September 9th, 2026.

What it actually sells

Mise is a meal-planning app for iPhone and Android. People can find dinner ideas, build a weekly dinner plan, generate a grocery list, and follow cooking steps while the screen stays awake.

The product links recipe discovery to the weekly shop and cooking process. Users swipe through recipes, save selected meals, move dinners around, and use dietary preferences to shape recipe recommendations.

How it charges

Mise is free to download and offers a seven-day free trial. After the trial, the listed price is $6.99 per month or $69.99 per year, renewing through app stores unless canceled.

Where customers come from

The site shows distribution through the Apple App Store for iPhone and Google Play for Android. It also publishes meal-planning advice, product notes, and kitchen ideas.

Mise offers product updates, cooking tips, and new feature notes by email. The pages do not disclose how many people use the app or where the listed customers were acquired.

What stands out

Mise combines several kitchen tasks in one mobile product: choosing recipes, arranging a week, creating a store-section grocery list, and cooking without repeatedly waking the screen. The stated audience is people who want to plan weekly dinners and cook with connected grocery lists.

The site says users can set or update dietary preferences in their profile, and Mise uses those preferences to shape recipe discovery. The product is available on both iPhone and Android.

From the official site

Find dinner ideas, build your week, get an automatic grocery list, and cook with confidence using Mise for iPhone and Android.
The meals you choose become a clear weekly plan. Move a dinner, add another, and see the week at a glance.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Mise's $1.7K a month is higher than 48% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, a builder would need to identify a clear buyer among people managing weekly meals, then earn distribution through app stores, content, and email. The product also needs reliable recipe content, grocery-list organization, dietary filtering, and a smooth cooking mode.

The hard parts are maintaining useful recommendations, supporting both mobile platforms, handling app-store payments and subscriptions, and keeping the weekly workflow dependable. Competition would come from other recipe, meal-planning, grocery, and cooking tools. Regulation is not the central issue shown on these pages, but food content and privacy requirements still need attention.

Verdict: Needs real work.

One thing to take from it

Mise is a product-shaped business: it turns a recurring household task into one connected workflow. The clearest lesson is to make discovery, planning, shopping, and cooking feel like one continuous product.

Sources

  1. Mise official website, fetched October 1, 2026
  2. Starter Story founder interview: revenue reported by the founder in an interview (not independently verified), as of September 9th, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure

More case studies