Self-hosted WordPress analytics, $2K a month, self-reported in 2023: $29 monthly

WPLytic is self-hosted WordPress analytics with visitor tracking, conversion goals, dashboards, and AI-assisted analysis. Its $2K a month was founder-reported on the Indie Hackers product page (not independently verified), as of February 2023.

What it actually sells

WPLytic sells self-hosted WordPress analytics for WordPress site owners seeking private visitor and conversion analytics. It includes unlimited visitors, events, reports, goals, dashboards, and AI-assisted analysis.

Analytics data stays in the user’s WordPress database, and the user controls what is collected and how long it is retained.

How it charges

WPLytic costs $29 monthly or $99 annually, including all features for one WordPress site. The pricing page lists “WPLytic Unlimited,” $8.25 per month billed annually at $99, and $29 per month billed monthly.

Where customers come from

The pages do not disclose customer acquisition channels. WPLytic identifies WordPress site owners seeking private, self-hosted visitor and conversion analytics as its customers.

What stands out

WPLytic supports unlimited visitors, sessions, events, tags, and segments, plus real-time analytics and conversion goals. It also offers customizable dashboards and saved views.

The product includes AI-assisted analysis: users can ask about trends, popular pages, or conversion changes and receive a direct summary based on their analytics data. It is intended for sites with up to about 1–2 million monthly visitors, depending on the server and WordPress setup.

From the official site

Get WordPress analytics you can understand. Keep the data.

Unlimited visitors, sessions, events, tags, and segments

WPLytic is intended for sites with up to about 1–2 million monthly visitors, depending on the server and WordPress setup.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

WPLytic's $2K a month is higher than 48% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this product needs demand from WordPress site owners who want analytics data kept in their WordPress database. Distribution would have to come through channels where those site owners already look for plugins, analytics tools, or hosting-related products.

The technical work includes WordPress integration, real-time analytics, conversion goals, dashboards, data retention controls, and AI-assisted analysis. Support load could include helping site owners configure tracking and understand server-dependent limits, while competition would come from other analytics products.

Verdict: Needs real work.

One thing to take from it

WPLytic combines self-hosted WordPress analytics, unlimited tracking items, conversion goals, dashboards, and AI-assisted analysis in one product priced monthly or annually.

Sources

WPLytic official website, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of February 2023

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure