- Home
- Case studies
- Case
ExtraBar customizes the Mac menu bar, $1.1K in 30 days: offline
ExtraBar is an offline macOS utility for putting shortcuts, deep links, apps, and scripts in a personalized menu bar. Its $1.1K in the last 30 days is verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026.
What it actually sells
ExtraBar is a customizable macOS menu bar app. It lets users add shortcuts, quick actions, deep links, and scripts to the menu bar. The site describes the audience as Mac users who want these items in a personalized setup.
The product also supports automations, configuration export and import across multiple Macs, and ExtraBar MCP for automating ExtraBar menus. The site lists integrations including Raycast, Notion, Fantastical, Figma, and Todoist.
How it charges
The personal license costs €23.99 per Mac as a one-time purchase and includes one year of updates. The pricing page lists €35.99 for 2 Macs and €44.99 for 3 Macs, with €16.00 shown as the saving for the 3-Mac option. Each purchase includes a license key to activate the app.
Month by month
Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.
| Month | Revenue (USD) |
|---|---|
| 2025-12 | $1,204 |
| 2026-01 | $4,340 |
| 2026-02 | $952 |
| 2026-03 | $1,058 |
| 2026-04 | $433 |
| 2026-05 | $775 |
| 2026-06 | $426 |
| 2026-07 | $1,689 |
| 2026-08 | $1,605 |
| 2026-09 | $1,035 |
Where customers come from
The site lists integrations with Raycast, Notion, Fantastical, Figma, and Todoist. It also lists deep-link integrations with Slack channels, Spotify, Raycast, BetterTouchTool, Things 3, and other apps. The founder's profile lists Content marketing, Newsletter, SEO, Instagram, LinkedIn, Reddit, TikTok, X / Twitter, YouTube, Discord, Product Hunt, and Influencers as growth channels.
What stands out
ExtraBar works entirely offline, with no analytics, telemetry, or data collection. It supports export and import of configurations across multiple Macs. The site also offers ExtraBar MCP for automating ExtraBar menus and lists deep-link integrations with numerous third-party Mac apps.
From the official site
Apps, deep links, shortcuts, scripts. A personalized menu bar — designed by you, for you.
Bring your extensions, scripts, and commands to the menu bar.
Excerpts from the official website, fetched October 1, 2026.
Where it sits in the data
ExtraBar's $1.1K in the last 30 days is higher than 76% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “Dev Tools” category (717 projects) it is higher than 79% (category median $100). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.
Currency
All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.
Could you build something like this?
My view is that the buyer is a Mac user who wants personalized shortcuts, quick actions, and deep links in the macOS menu bar. The pages show integrations with named third-party tools and support for transferring configurations between Macs. Distribution would need to come from the listed content, social, community, newsletter, SEO, Product Hunt, and influencer channels.
My view is that the main work would be reliable macOS menu bar behavior, dependable shortcuts and deep links, configuration import and export, and ongoing compatibility with third-party apps. The harder parts include maintaining integrations, supporting different Mac configurations, handling support requests, and keeping the product current without relying on usage data.
Verdict: Needs real work.
One thing to take from it
The clearest lesson is to package a focused macOS utility around a specific workflow. ExtraBar combines menu bar customization, named app integrations, configuration portability, and offline operation in a personal license with one year of updates.
Sources
- ExtraBar official website, fetched October 1, 2026
- ExtraBar pricing page, fetched October 1, 2026
- TrustMRR: revenue verified through the payment provider's API by TrustMRR (Stripe), as of September 30, 2026
Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure