Tool · Shopify
Businesses that run on Shopify
The 1M.chat dataset has 74 businesses that list Shopify. 71 of them have a revenue figure the founder reported in an interview. Their median is $80K a month, and 48% were at $1M a year or more when interviewed, with a median team of 2 employees. The growth channels founders credited most often were word of mouth & referrals (53%), email & newsletters (51%), organic social media (41%).
Revenue at interview
| Under $1K/mo | 2 | |
| $1K–$10K/mo | 9 | |
| $10K–$50K/mo | 18 | |
| $50K–$83K/mo | 8 | |
| $1M+ a year | 27 | |
| $1M+ a month | 7 |
Growth channels credited
| Word of mouth & referrals | 53% | |
| Email & newsletters | 51% | |
| Organic social media | 41% | |
| SEO & organic search | 33% | |
| Launch platforms (Product Hunt, AppSumo, marketplaces) | 31% |
Share of 70 businesses with channel information; founders often name several.
Industries in this group
| Fashion, apparel & accessories | 30 | |
| Home, lifestyle & gifts | 16 | |
| Food & beverage | 12 | |
| Other physical products | 7 | |
| Outdoor, sports & travel | 6 | |
| Health, fitness & wellness | 1 |
Tools named most: Shopify (100%), Instagram (58%), Klaviyo (18%), ShipStation (16%), Google Drive (14%) — of 74 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| BrüMateHome, lifestyle & gifts | Insulated drinkware for adult beverages | $12Mfounder interview 2018 | United States |
| Hunt A KillerHome, lifestyle & gifts | mystery subscription box games | $5Mfounder interview | United States |
| US-MattressOther physical products | mattresses and bedding online and in stores | $2Mfounder interview | United States |
| Hush BlanketsHome, lifestyle & gifts | weighted blankets for better sleep | $2Mfounder interview | Canada |
| TomboyXFashion, apparel & accessories | Gender-inclusive underwear, swimwear, sleepwear and loungewear | $2Mfounder interview | United States |
| PawstruckHome, lifestyle & gifts | dog treats and pet supplies online | $1.8Mfounder interview 2019 | United States |
| LacedUpFashion, apparel & accessories | Collectible sneakers and streetwear resale | $1.1Mfounder interview | United States |
| PaperwalletFashion, apparel & accessories | artist-designed minimalistic wallets and accessories | $556Kfounder interview 2019 | United States |
| 24/7 GolfOutdoor, sports & travel | Golf simulators for personal and commercial use | $500Kfounder interview 2018 | Australia |
| Ice ShakerOther physical products | Insulated drinkware and shaker bottles | $450Kfounder interview 2019 | United States |
| SwoverallsFashion, apparel & accessories | sustainable sweatpants-overalls apparel | $333Kfounder interview 2019 | United States |
| Soaring Heart Nat...Home, lifestyle & gifts | Organic beds and bedding | $300Kfounder interview 2018 | United States |
| WoodiesFashion, apparel & accessories | wooden sunglasses | $292Kfounder interview 2019 | United States |
| BoredwalkFashion, apparel & accessories | T-shirts, apparel, accessories and journals | $275Kfounder interview | United States |
| Taster’s ClubFood & beverage | craft spirits and wine subscription | $270Kfounder interview 2019 | United States |
| SHEATH LLCFashion, apparel & accessories | premium men's pouch underwear | $250Kfounder interview 2019 | United States |
| FlybyHealth, fitness & wellness | Hangover recovery pills and electrolyte supplements | $200Kfounder interview 2018 | United States |
| RIPT ApparelFashion, apparel & accessories | Limited edition pop-culture t-shirts and hoodies | $200Kfounder interview 2019 | United States |
| Love Is ProjectFashion, apparel & accessories | handmade bracelets and jewelry | $200Kfounder interview 2019 | United States |
| Sheets & GigglesHome, lifestyle & gifts | Eco-friendly eucalyptus bed sheets | $200Kfounder interview 2019 | United States |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Tool lists come from the tools section of Starter Story pages; a business may use many tools not listed. How this data is built
Questions
How much do businesses that list Shopify typically make?
Among 71 businesses that list Shopify with founder-reported revenue, the median was $80K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that list Shopify reached $1M a year?
34 of 71 (48%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that list Shopify find customers?
Of 70 with growth-channel information, founders most often credited word of mouth & referrals (53%), email & newsletters (51%), organic social media (41%), SEO & organic search (33%), launch platforms (Product Hunt, AppSumo, marketplaces) (31%). Channels are grouped by 1M.chat from what founders said worked.
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