Tool · Instagram
Businesses that run on Instagram
The 1M.chat dataset has 205 businesses that list Instagram. 176 of them have a revenue figure the founder reported in an interview. Their median is $65K a month, and 46% were at $1M a year or more when interviewed, with a median team of 5 employees. The growth channels founders credited most often were word of mouth & referrals (49%), organic social media (43%), SEO & organic search (42%).
Revenue at interview
| Under $1K/mo | 3 | |
| $1K–$10K/mo | 24 | |
| $10K–$50K/mo | 47 | |
| $50K–$83K/mo | 21 | |
| $1M+ a year | 64 | |
| $1M+ a month | 17 |
Growth channels credited
| Word of mouth & referrals | 49% | |
| Organic social media | 43% | |
| SEO & organic search | 42% | |
| Email & newsletters | 36% | |
| Paid ads | 19% |
Share of 176 businesses with channel information; founders often name several.
Industries in this group
| Fashion, apparel & accessories | 36 | |
| Home, lifestyle & gifts | 23 | |
| Agencies & services | 23 | |
| Food & beverage | 22 | |
| Outdoor, sports & travel | 16 | |
| Other physical products | 16 |
Tools named most: Instagram (100%), Twitter (33%), Shopify (21%), Facebook (17%), YouTube (16%) — of 205 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| OWC (Other World ...Other physical products | Computer upgrades, storage and software solutions | $13.5Mfounder interview 2021 | United States |
| BrüMateHome, lifestyle & gifts | Insulated drinkware for adult beverages | $12Mfounder interview 2018 | United States |
| Xero ShoesFashion, apparel & accessories | minimalist shoes and sandals | $6.2Mfounder interview 2018 | United States |
| World Wide StereoLocal & brick-and-mortar businesses | consumer electronics, audio, video, home theater, smart home | $48M/yrfounder interview 2023 | United States |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| US-MattressOther physical products | mattresses and bedding online and in stores | $2Mfounder interview | United States |
| Hush BlanketsHome, lifestyle & gifts | weighted blankets for better sleep | $2Mfounder interview | Canada |
| TomboyXFashion, apparel & accessories | Gender-inclusive underwear, swimwear, sleepwear and loungewear | $2Mfounder interview | United States |
| PawstruckHome, lifestyle & gifts | dog treats and pet supplies online | $1.8Mfounder interview 2019 | United States |
| EksterFashion, apparel & accessories | smart wallets and everyday carry accessories | $1.5Mfounder interview | Netherlands |
| Open Door CapitalFinance & real estate | Mobile home park real estate investing | $1.5Mfounder interview 2022 | United States |
| Tuft & PawHome, lifestyle & gifts | Modern cat furniture and litter boxes | $1.3Mfounder interview 2022 | Canada |
| FlipsnackSoftware & SaaS | online digital flipbook creation tool | $1.3Mfounder interview 2022 | United States |
| Bells of SteelHealth, fitness & wellness | home gym and fitness equipment | $1.2Mfounder interview 2022 | Canada |
| LacedUpFashion, apparel & accessories | Collectible sneakers and streetwear resale | $1.1Mfounder interview | United States |
| Busch GlobalAgencies & services | franchise development and consulting services | $1Mfounder interview | United States |
| CROSSNET (Acquire...Outdoor, sports & travel | Four-way volleyball game and net sets | $1Mfounder interview | United States |
| ScalenutAI tools & apps | AI-powered SEO and content marketing platform | $858Kfounder interview 2022 | India |
| Scrubblade Inc.Other physical products | wiper blades for vehicles | $850Kfounder interview | United States |
| The Farm SohoLocal & brick-and-mortar businesses | Affordable coworking space for startups | $833Kfounder interview 2022 | United States |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Tool lists come from the tools section of Starter Story pages; a business may use many tools not listed. How this data is built
Questions
How much do businesses that list Instagram typically make?
Among 176 businesses that list Instagram with founder-reported revenue, the median was $65K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that list Instagram reached $1M a year?
81 of 176 (46%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that list Instagram find customers?
Of 176 with growth-channel information, founders most often credited word of mouth & referrals (49%), organic social media (43%), SEO & organic search (42%), email & newsletters (36%), paid ads (19%). Channels are grouped by 1M.chat from what founders said worked.
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