Tool · Klaviyo
Businesses that run on Klaviyo
The 1M.chat dataset has 21 businesses that list Klaviyo. 21 of them have a revenue figure the founder reported in an interview. Their median is $200K a month, and 57% were at $1M a year or more when interviewed, with a median team of 3 employees. The growth channels founders credited most often were SEO & organic search (52%), word of mouth & referrals (48%), email & newsletters (38%).
Revenue at interview
| Under $1K/mo | 0 | |
| $1K–$10K/mo | 3 | |
| $10K–$50K/mo | 4 | |
| $50K–$83K/mo | 2 | |
| $1M+ a year | 6 | |
| $1M+ a month | 6 |
Growth channels credited
| SEO & organic search | 52% | |
| Word of mouth & referrals | 48% | |
| Email & newsletters | 38% | |
| Organic social media | 33% | |
| Launch platforms (Product Hunt, AppSumo, marketplaces) | 29% |
Share of 21 businesses with channel information; founders often name several.
Industries in this group
| Home, lifestyle & gifts | 9 | |
| Fashion, apparel & accessories | 5 | |
| Beauty & personal care | 4 | |
| Health, fitness & wellness | 1 | |
| Outdoor, sports & travel | 1 | |
| Other physical products | 1 |
Tools named most: Klaviyo (100%), Instagram (91%), Shopify (62%), QuickBooks (19%), Facebook (10%) — of 21 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| US-MattressOther physical products | mattresses and bedding online and in stores | $2Mfounder interview | United States |
| Hush BlanketsHome, lifestyle & gifts | weighted blankets for better sleep | $2Mfounder interview | Canada |
| TomboyXFashion, apparel & accessories | Gender-inclusive underwear, swimwear, sleepwear and loungewear | $2Mfounder interview | United States |
| PawstruckHome, lifestyle & gifts | dog treats and pet supplies online | $1.8Mfounder interview 2019 | United States |
| Bells of SteelHealth, fitness & wellness | home gym and fitness equipment | $1.2Mfounder interview 2022 | Canada |
| CROSSNET (Acquire...Outdoor, sports & travel | Four-way volleyball game and net sets | $1Mfounder interview | United States |
| OutlawBeauty & personal care | Adventure-themed handmade soap and personal care products | $380Kfounder interview 2018 | United States |
| Soaring Heart Nat...Home, lifestyle & gifts | Organic beds and bedding | $300Kfounder interview 2018 | United States |
| SHEATH LLCFashion, apparel & accessories | premium men's pouch underwear | $250Kfounder interview 2019 | United States |
| Love Is ProjectFashion, apparel & accessories | handmade bracelets and jewelry | $200Kfounder interview 2019 | United States |
| Sheets & GigglesHome, lifestyle & gifts | Eco-friendly eucalyptus bed sheets | $200Kfounder interview 2019 | United States |
| Spinster Sisters Co.Beauty & personal care | Natural skin and personal care products | $125Kfounder interview 2022 | United States |
| StonekinFashion, apparel & accessories | artist-designed cotton underwear for men and women | $80Kfounder interview 2019 | Australia |
| American Blossom ...Home, lifestyle & gifts | made in USA organic cotton bedding and sheets | $50Kfounder interview 2022 | United States |
| ZZZ BearsHome, lifestyle & gifts | teddy bears and sleep system for kids | $35Kfounder interview | United States |
| Dope DogHome, lifestyle & gifts | CBD dog treats | $30Kfounder interview | United States |
| Big Bee, Little BeeHome, lifestyle & gifts | reusable home and on-the-go goods | $20Kfounder interview 2022 | United States |
| Treats HappenHome, lifestyle & gifts | All-natural dog treats | $15Kfounder interview 2018 | Canada |
| Alegna SoapBeauty & personal care | Handmade soap, private label soaps, and soap making classes | $5Kfounder interview 2018 | United States |
| mazi + zoFashion, apparel & accessories | fine jewelry including sorority jewelry | $5Kfounder interview | United States |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Tool lists come from the tools section of Starter Story pages; a business may use many tools not listed. How this data is built
Questions
How much do businesses that list Klaviyo typically make?
Among 21 businesses that list Klaviyo with founder-reported revenue, the median was $200K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that list Klaviyo reached $1M a year?
12 of 21 (57%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that list Klaviyo find customers?
Of 21 with growth-channel information, founders most often credited SEO & organic search (52%), word of mouth & referrals (48%), email & newsletters (38%), organic social media (33%), launch platforms (Product Hunt, AppSumo, marketplaces) (29%). Channels are grouped by 1M.chat from what founders said worked.
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