Tool · Google Analytics
Businesses that run on Google Analytics
The 1M.chat dataset has 49 businesses that list Google Analytics. 42 of them have a revenue figure the founder reported in an interview. Their median is $49.8K a month, and 36% were at $1M a year or more when interviewed, with a median team of 5 employees. The growth channels founders credited most often were word of mouth & referrals (60%), organic social media (55%), SEO & organic search (41%).
Revenue at interview
| Under $1K/mo | 0 | |
| $1K–$10K/mo | 7 | |
| $10K–$50K/mo | 14 | |
| $50K–$83K/mo | 6 | |
| $1M+ a year | 12 | |
| $1M+ a month | 3 |
Growth channels credited
| Word of mouth & referrals | 60% | |
| Organic social media | 55% | |
| SEO & organic search | 41% | |
| Email & newsletters | 36% | |
| Paid ads | 24% |
Share of 42 businesses with channel information; founders often name several.
Industries in this group
| Software & SaaS | 14 | |
| Agencies & services | 10 | |
| Outdoor, sports & travel | 6 | |
| Health, fitness & wellness | 4 | |
| Home, lifestyle & gifts | 3 | |
| Finance & real estate | 2 |
Tools named most: Google Analytics (100%), Google Workspace (33%), Instagram (27%), Stripe (27%), PayPal (20%) — of 49 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| Xero ShoesFashion, apparel & accessories | minimalist shoes and sandals | $6.2Mfounder interview 2018 | United States |
| RegpackSoftware & SaaS | Online payment management and registration platform | $1.6Mfounder interview 2023 | United States |
| FlipsnackSoftware & SaaS | online digital flipbook creation tool | $1.3Mfounder interview 2022 | United States |
| Stronger UHealth, fitness & wellness | online one-on-one nutrition coaching | $500Kfounder interview 2019 | United States |
| Sydney Party Deco...Local & brick-and-mortar businesses | party supplies, balloons and decorations | $400Kfounder interview 2019 | Australia |
| Under30ExperiencesOutdoor, sports & travel | group international travel trips for young adults | $308Kfounder interview | United States |
| ReputationStackerSoftware & SaaS | online review generation software | $300Kfounder interview 2021 | — |
| Tweet Hunter (Acq...Software & SaaS | Social media growth tools for Twitter and LinkedIn creators | $300Kfounder interview 2023 | nomading around the world |
| InteractSoftware & SaaS | Interactive quiz maker software | $250Kfounder interview 2022 | United States |
| DealpadSoftware & SaaS | Digital sales room platform for sales teams | $192Kfounder interview 2022 | United States |
| Minor WorkshopAgencies & services | Asana and Pipedrive consulting and training | $120Kfounder interview 2023 | New Zealand |
| VourisAgencies & services | Sales consulting and group coaching for B2B companies | $120Kfounder interview 2023 | United States |
| American Bench CraftOther physical products | Handmade leather goods and gear | $100Kfounder interview 2022 | United States |
| CanYouHandlebarBeauty & personal care | men's grooming beard oils, balms and moustache wax | $100Kfounder interview 2019 | United States |
| RestworldMarketplaces & platforms | HR matching platform for restaurant jobs | $35K/mofounder interview 2023 | Italy |
| LocaleSoftware & SaaS | Operations control tower software for physical businesses | $83.3Kfounder interview 2022 | India |
| MOTIF®Agencies & services | growth-driven creative and marketing agency | $60Kfounder interview | United States |
| PVA Enterprises LLCCourses & education | Courses teaching people to become Pinterest managers | $55Kfounder interview | United States |
| FullfunnelAgencies & services | Account-based and full-funnel B2B marketing services | $50K/mofounder interview 2022 | Estonia |
| SWAGGER MagazineNewsletters, blogs & media | digital men's lifestyle magazine | $50Kfounder interview 2018 | Canada |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Tool lists come from the tools section of Starter Story pages; a business may use many tools not listed. How this data is built
Questions
How much do businesses that list Google Analytics typically make?
Among 42 businesses that list Google Analytics with founder-reported revenue, the median was $49.8K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that list Google Analytics reached $1M a year?
15 of 42 (36%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that list Google Analytics find customers?
Of 42 with growth-channel information, founders most often credited word of mouth & referrals (60%), organic social media (55%), SEO & organic search (41%), email & newsletters (36%), paid ads (24%). Channels are grouped by 1M.chat from what founders said worked.
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