Tool · Facebook
Businesses that run on Facebook
The 1M.chat dataset has 39 businesses that list Facebook. 35 of them have a revenue figure the founder reported in an interview. Their median is $29.2K a month, and 31% were at $1M a year or more when interviewed, with a median team of 2 employees. The growth channels founders credited most often were word of mouth & referrals (60%), organic social media (34%), SEO & organic search (34%).
Revenue at interview
| Under $1K/mo | 1 | |
| $1K–$10K/mo | 9 | |
| $10K–$50K/mo | 10 | |
| $50K–$83K/mo | 4 | |
| $1M+ a year | 10 | |
| $1M+ a month | 1 |
Growth channels credited
| Word of mouth & referrals | 60% | |
| Organic social media | 34% | |
| SEO & organic search | 34% | |
| Email & newsletters | 29% | |
| Press & PR | 17% |
Share of 35 businesses with channel information; founders often name several.
Industries in this group
| Fashion, apparel & accessories | 15 | |
| Home, lifestyle & gifts | 4 | |
| Agencies & services | 4 | |
| Outdoor, sports & travel | 4 | |
| Local & brick-and-mortar businesses | 2 | |
| Finance & real estate | 2 |
Tools named most: Facebook (100%), Instagram (87%), Shopify (21%), Twitter (13%), Etsy (10%) — of 39 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| FlipsnackSoftware & SaaS | online digital flipbook creation tool | $1.3Mfounder interview 2022 | United States |
| Glo®Home, lifestyle & gifts | Light-up drink cubes and children's sensory toys | $400Kfounder interview | United States |
| Gauvreau Accounti...Finance & real estate | Accounting, tax, law advisory and coaching services | $370Kfounder interview 2023 | Canada |
| Love Is ProjectFashion, apparel & accessories | handmade bracelets and jewelry | $200Kfounder interview 2019 | United States |
| Solo Female TravelersOutdoor, sports & travel | Women-led small group tours | $150K/mofounder interview 2023 | — |
| Phone LoopsOther physical products | phone accessories and cases | $125Kfounder interview 2017 | Canada |
| Felony CaseFashion, apparel & accessories | Designer iPhone cases with studs and leather | $120Kfounder interview 2019 | Canada |
| Progress BrewingFood & beverage | Craft beer sold at tasting room | $120Kfounder interview 2019 | United States |
| Blvck ParisFashion, apparel & accessories | All-black apparel, digital goods and accessories | $100Kfounder interview | — |
| Country OutfitterFashion, apparel & accessories | western fashion and apparel | $100Kfounder interview 2018 | United States |
| Ugly DucklingBeauty & personal care | professional hair color products | $100Kfounder interview | United States |
| Tungsten BrandingAgencies & services | brand naming and branding services | $65Kfounder interview 2021 | United States |
| B Street ShoesFashion, apparel & accessories | Custom hand-painted sneakers for celebrities and brands | $60Kfounder interview | United States |
| KlooksSoftware & SaaS | Standardizing corporate financial statement data | $60Kfounder interview 2023 | Brazil |
| SWAGGER MagazineNewsletters, blogs & media | digital men's lifestyle magazine | $50Kfounder interview 2018 | Canada |
| Furry Fellas Pet ...Local & brick-and-mortar businesses | Dog walking, pet sitting and overnight pet care services | $42Kfounder interview | United States |
| MTN SIDE BUILDERSLocal & brick-and-mortar businesses | design, renovations, millwork and YouTube content | $40Kfounder interview | Canada |
| Mini MaterialsHome, lifestyle & gifts | Miniature building supplies for hobbyists and educators | $29.2Kfounder interview | United States |
| OceanZenFashion, apparel & accessories | Sustainable swimwear made from recycled ocean plastics | $25Kfounder interview 2018 | Australia |
| Fifth & NinthFashion, apparel & accessories | Mobile and lifestyle accessories | $25Kfounder interview 2020 | United States |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Tool lists come from the tools section of Starter Story pages; a business may use many tools not listed. How this data is built
Questions
How much do businesses that list Facebook typically make?
Among 35 businesses that list Facebook with founder-reported revenue, the median was $29.2K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that list Facebook reached $1M a year?
11 of 35 (31%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that list Facebook find customers?
Of 35 with growth-channel information, founders most often credited word of mouth & referrals (60%), organic social media (34%), SEO & organic search (34%), email & newsletters (29%), press & PR (17%). Channels are grouped by 1M.chat from what founders said worked.
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