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Growth channel · Email & newsletters
Businesses that grew with email & newsletters
The 1M.chat dataset has 601 businesses that credited email & newsletters. 435 of them have a revenue figure the founder reported in an interview. Their median is $30K a month, and 32% were at $1M a year or more when interviewed, with a median team of 2 employees. The growth channels founders credited most often were email & newsletters (100%), organic social media (74%), SEO & organic search (56%).
Revenue at interview
| Under $1K/mo | 15 | |
| $1K–$10K/mo | 102 | |
| $10K–$50K/mo | 134 | |
| $50K–$83K/mo | 44 | |
| $1M+ a year | 110 | |
| $1M+ a month | 30 |
Growth channels credited
| Email & newsletters | 100% | |
| Organic social media | 74% | |
| SEO & organic search | 56% | |
| Paid ads | 40% | |
| Word of mouth & referrals | 29% |
Share of 435 businesses with channel information; founders often name several.
Industries in this group
| Software & SaaS | 118 | |
| Agencies & services | 82 | |
| Newsletters, blogs & media | 74 | |
| Courses & education | 47 | |
| Fashion, apparel & accessories | 47 | |
| Other physical products | 37 |
Tools named most: Instagram (50%), Shopify (27%), Twitter (17%), Google Drive (15%), Google Analytics (13%) — of 135 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| BrüMateHome, lifestyle & gifts | Insulated drinkware for adult beverages | $12Mfounder interview 2018 | United States |
| Xero ShoesFashion, apparel & accessories | minimalist shoes and sandals | $6.2Mfounder interview 2018 | United States |
| Hunt A KillerHome, lifestyle & gifts | mystery subscription box games | $5Mfounder interview | United States |
| World Wide StereoLocal & brick-and-mortar businesses | consumer electronics, audio, video, home theater, smart home | $48M/yrfounder interview 2023 | United States |
| GetSpiffy, Inc.Local & brick-and-mortar businesses | Mobile car wash, detailing, oil change and tire services | $4Mfounder interview 2022 | United States |
| MadrivoAgencies & services | Performance marketing and customer acquisition agency | $3.7Mfounder interview 2021 | United States |
| FactoryPureOther physical products | generators, air purifiers, and heavy goods online | $3Mfounder interview 2021 | United States |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| TrainualSoftware & SaaS | training and knowledge base software for small businesses | $2.7Mfounder interview 2019 | United States |
| FactoflySoftware & SaaS | admin and invoicing tool for freelancers | $2.4Mfounder interview 2022 | Denmark |
| Mattress Depot USAOther physical products | Discount mattresses and bedding | $2Mfounder interview 2021 | United States |
| QALOFashion, apparel & accessories | Silicone wedding rings and functional jewelry | $2Mfounder interview 2018 | United States |
| DetraPelOther physical products | protective stain-repellent sprays for fabric and leather | $1.9Mfounder interview 2019 | United States |
| GR0Agencies & services | SEO and organic growth marketing | $1.8Mfounder interview 2021 | United States |
| VirtudeskAgencies & services | Virtual assistants and business automation services | $1.8Mfounder interview 2021 | United States |
| PawstruckHome, lifestyle & gifts | dog treats and pet supplies online | $1.8Mfounder interview 2019 | United States |
| EksterFashion, apparel & accessories | smart wallets and everyday carry accessories | $1.5Mfounder interview | Netherlands |
| LensaMarketplaces & platforms | AI-powered job search platform | $1.5Mfounder interview 2023 | United States |
| Tuft & PawHome, lifestyle & gifts | Modern cat furniture and litter boxes | $1.3Mfounder interview 2022 | Canada |
| MailmodoSoftware & SaaS | No-code interactive email marketing software | $1.3Mfounder interview 2021 | — |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Channels come from Starter Story's listed growth channels and from what founders said worked in their interviews, grouped by 1M.chat. How this data is built
Questions
How much do businesses that credited email & newsletters typically make?
Among 435 businesses that credited email & newsletters with founder-reported revenue, the median was $30K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that credited email & newsletters reached $1M a year?
140 of 435 (32%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that credited email & newsletters find customers?
Of 435 with growth-channel information, founders most often credited email & newsletters (100%), organic social media (74%), SEO & organic search (56%), paid ads (40%), word of mouth & referrals (29%). Channels are grouped by 1M.chat from what founders said worked.
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