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Growth channel · Launch platforms (Product Hunt, AppSumo, marketplaces)
Businesses that grew with launch platforms (Product Hunt, AppSumo, marketplaces)
The 1M.chat dataset has 338 businesses that credited launch platforms (product hunt, appsumo, marketplaces). 276 of them have a revenue figure the founder reported in an interview. Their median is $30K a month, and 32% were at $1M a year or more when interviewed, with a median team of 2 employees. The growth channels founders credited most often were launch platforms (Product Hunt, AppSumo, marketplaces) (100%), organic social media (66%), SEO & organic search (51%).
Revenue at interview
| Under $1K/mo | 14 | |
| $1K–$10K/mo | 62 | |
| $10K–$50K/mo | 82 | |
| $50K–$83K/mo | 30 | |
| $1M+ a year | 66 | |
| $1M+ a month | 22 |
Growth channels credited
| Launch platforms (Product Hunt, AppSumo, marketplaces) | 100% | |
| Organic social media | 66% | |
| SEO & organic search | 51% | |
| Paid ads | 44% | |
| Email & newsletters | 40% |
Share of 276 businesses with channel information; founders often name several.
Industries in this group
| Software & SaaS | 72 | |
| Home, lifestyle & gifts | 38 | |
| Fashion, apparel & accessories | 33 | |
| Other physical products | 32 | |
| Marketplaces & platforms | 22 | |
| AI tools & apps | 21 |
Tools named most: Instagram (42%), Shopify (32%), Google Drive (14%), Google Analytics (13%), Twitter (13%) — of 71 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| FilterbuyOther physical products | Pleated air filters and HVAC services | $250M/yrfounder interview 2024 | United States |
| BrüMateHome, lifestyle & gifts | Insulated drinkware for adult beverages | $12Mfounder interview 2018 | United States |
| Diesel LaptopsOther physical products | diesel diagnostic hardware, software and services | $4.2Mfounder interview 2018 | United States |
| World Wide StereoLocal & brick-and-mortar businesses | consumer electronics, audio, video, home theater, smart home | $48M/yrfounder interview 2023 | United States |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| WildBeauty & personal care | Refillable natural deodorant products | $2.8Mfounder interview 2022 | United Kingdom |
| Mattress Depot USAOther physical products | Discount mattresses and bedding | $2Mfounder interview 2021 | United States |
| QALOFashion, apparel & accessories | Silicone wedding rings and functional jewelry | $2Mfounder interview 2018 | United States |
| DetraPelOther physical products | protective stain-repellent sprays for fabric and leather | $1.9Mfounder interview 2019 | United States |
| GR0Agencies & services | SEO and organic growth marketing | $1.8Mfounder interview 2021 | United States |
| PawstruckHome, lifestyle & gifts | dog treats and pet supplies online | $1.8Mfounder interview 2019 | United States |
| ProjectorScreen.comOther physical products | Projectors, screens and audio-visual equipment | $1.7Mfounder interview 2022 | United States |
| TRVL MOREOutdoor, sports & travel | Travel gear and accessories for backpackers | $1.6Mfounder interview 2023 | United States |
| NG ApparelsFashion, apparel & accessories | garment manufacturing and clothing exports | $1.3Mfounder interview 2022 | India |
| Tuft & PawHome, lifestyle & gifts | Modern cat furniture and litter boxes | $1.3Mfounder interview 2022 | Canada |
| MailmodoSoftware & SaaS | No-code interactive email marketing software | $1.3Mfounder interview 2021 | — |
| Big Jeff AudioOther physical products | car audio and security equipment | $1Mfounder interview 2023 | United States |
| BombTech GolfOutdoor, sports & travel | Premium golf clubs sold direct-to-consumer | $1Mfounder interview 2018 | United States |
| Yuba Cargo BikesOutdoor, sports & travel | cargo bicycles for carrying passengers, gear and pets | $1Mfounder interview 2022 | United States |
| Jigsaw HealthHealth, fitness & wellness | Dietary supplements | $1Mfounder interview 2019 | United States |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Channels come from Starter Story's listed growth channels and from what founders said worked in their interviews, grouped by 1M.chat. How this data is built
Questions
How much do businesses that credited launch platforms (product hunt, appsumo, marketplaces) typically make?
Among 276 businesses that credited launch platforms (product hunt, appsumo, marketplaces) with founder-reported revenue, the median was $30K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that credited launch platforms (product hunt, appsumo, marketplaces) reached $1M a year?
88 of 276 (32%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that credited launch platforms (product hunt, appsumo, marketplaces) find customers?
Of 276 with growth-channel information, founders most often credited launch platforms (Product Hunt, AppSumo, marketplaces) (100%), organic social media (66%), SEO & organic search (51%), paid ads (44%), email & newsletters (40%). Channels are grouped by 1M.chat from what founders said worked.
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