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Growth channel · Press & PR
Businesses that grew with press & PR
The 1M.chat dataset has 272 businesses that credited press & pr. 203 of them have a revenue figure the founder reported in an interview. Their median is $45K a month, and 38% were at $1M a year or more when interviewed, with a median team of 4 employees. The growth channels founders credited most often were press & PR (100%), organic social media (72%), SEO & organic search (59%).
Revenue at interview
| Under $1K/mo | 3 | |
| $1K–$10K/mo | 35 | |
| $10K–$50K/mo | 64 | |
| $50K–$83K/mo | 24 | |
| $1M+ a year | 63 | |
| $1M+ a month | 14 |
Growth channels credited
| Press & PR | 100% | |
| Organic social media | 72% | |
| SEO & organic search | 59% | |
| Email & newsletters | 42% | |
| Partnerships & affiliates | 40% |
Share of 203 businesses with channel information; founders often name several.
Industries in this group
| Software & SaaS | 52 | |
| Agencies & services | 37 | |
| Fashion, apparel & accessories | 22 | |
| Home, lifestyle & gifts | 22 | |
| Marketplaces & platforms | 18 | |
| Outdoor, sports & travel | 17 |
Tools named most: Instagram (41%), Twitter (27%), Shopify (25%), Google Drive (16%), Facebook (11%) — of 63 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| ShipMonkAgencies & services | Ecommerce order fulfillment and logistics services | $62.5Mfounder interview 2019 | United States |
| MonetizeMoreAgencies & services | ad revenue optimization for publishers | $8Mfounder interview 2019 | Canada |
| Diesel LaptopsOther physical products | diesel diagnostic hardware, software and services | $4.2Mfounder interview 2018 | United States |
| TediberHome, lifestyle & gifts | Mattresses, pillows, duvets, baby mattresses, bed frames online | $3.5Mfounder interview 2018 | France |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| DetraPelOther physical products | protective stain-repellent sprays for fabric and leather | $1.9Mfounder interview 2019 | United States |
| VizyPayFinance & real estate | payment processing solutions for small businesses | $1.7Mfounder interview 2023 | United States |
| LensaMarketplaces & platforms | AI-powered job search platform | $1.5Mfounder interview 2023 | United States |
| SEO HackerAgencies & services | SEO and digital marketing services | $1.5Mfounder interview 2022 | Philippines |
| DocShipperAgencies & services | sourcing, international transport and distribution services | $1.1Mfounder interview 2022 | Hong Kong |
| BombTech GolfOutdoor, sports & travel | Premium golf clubs sold direct-to-consumer | $1Mfounder interview 2018 | United States |
| SttarkOther physical products | Custom printed labels and packaging | $1Mfounder interview 2021 | United States |
| Yuba Cargo BikesOutdoor, sports & travel | cargo bicycles for carrying passengers, gear and pets | $1Mfounder interview 2022 | United States |
| KYC HubSoftware & SaaS | Platform to mitigate financial crime risks | $1Mfounder interview 2023 | United Kingdom |
| Drake’s Organic S...Food & beverage | Organic spirits, mixers and ready-to-serve cocktails | $900Kfounder interview 2022 | United States |
| KinetikSoftware & SaaS | Healthcare transportation infrastructure and billing software | $833Kfounder interview | United States |
| BAKbladeBeauty & personal care | DIY back shavers and body grooming products | $650Kfounder interview 2018 | United States |
| PaperwalletFashion, apparel & accessories | artist-designed minimalistic wallets and accessories | $556Kfounder interview 2019 | United States |
| StripoSoftware & SaaS | Email template builder software | $533Kfounder interview 2023 | United States |
| Moonglow JewelryFashion, apparel & accessories | custom moon phase jewelry | $500Kfounder interview 2018 | United States |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Channels come from Starter Story's listed growth channels and from what founders said worked in their interviews, grouped by 1M.chat. How this data is built
Questions
How much do businesses that credited press & pr typically make?
Among 203 businesses that credited press & pr with founder-reported revenue, the median was $45K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that credited press & pr reached $1M a year?
77 of 203 (38%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that credited press & pr find customers?
Of 203 with growth-channel information, founders most often credited press & PR (100%), organic social media (72%), SEO & organic search (59%), email & newsletters (42%), partnerships & affiliates (40%). Channels are grouped by 1M.chat from what founders said worked.
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