LEGO set rental subscriptions, $11K a month, self-reported in 2024

BrickDrop.co rents LEGO sets through subscriptions delivered to customers. Its $11K a month was founder-reported on the Indie Hackers product page (not independently verified), as of August 2024.

What it actually sells

BrickDrop.co offers LEGO set rental subscriptions delivered to customers. The site serves families, children, adults, and LEGO enthusiasts, with sets described as available for all ages and skill levels.

Customers can rent small, medium, large, and premium LEGO sets. The collection includes over 669 unique sets, ranging from 100 to more than 5,000 pieces across popular themes.

How it charges

Monthly subscriptions vary by plan and include free shipping. Customers can cancel anytime. Every shipment includes a prepaid return label, and returned sets are cleaned, sanitized, and checked for completeness.

Where customers come from

The site invites customers to join hundreds of builders and labels its customer testimonials as 100% real reviews. The pages we read do not disclose the specific customer acquisition channels used by the business.

What stands out

Customers may keep sets while their subscription remains active. Shipments include up to four sets depending on the plan, and the site offers free shipping both ways with cancellation available at any time.

From the official site

We provide families and enthusiasts access to LEGO sets of all sizes with meticulous attention to quality and care.

Rent Small Size Sets Rent Medium Size Sets Rent Large Size Sets Rent Premium Size Sets

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

BrickDrop.co's $11K a month is higher than 69% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, this business needs a clear buyer: families, children, adults, and LEGO enthusiasts who want access to sets without buying them. The subscription structure gives the buyer a recurring way to receive sets, while the catalog size and piece range address different building preferences.

The main operational challenge is handling physical inventory, shipping, returns, cleaning, sanitizing, and completeness checks. A new entrant would also need to manage customer support and compete with other rental services. The general opportunity depends on demand from the named customer groups and on finding distribution channels.

Verdict: Needs real work.

One thing to take from it

The clearest product pattern is a subscription built around a physical rental catalog: customers receive sets, keep them during the subscription, and return them with a prepaid label. The free-shipping and cancellation terms are part of the offer shown on the site.

Sources

BrickDrop.co official website, fetched October 1, 2026
BrickDrop.co pricing page, fetched October 1, 2026
BrickDrop.co about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of August 2024

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure