Coverr: stock videos and AI creation tools, $18K a month, self-reported in 2024

Coverr provides stock videos, music, images, and AI creation tools for creators, entrepreneurs, dreamers, builders, and businesses. Its $18K a month was founder-reported on the Indie Hackers product page (not independently verified), as of December 2024.

What it actually sells

Coverr sells free and premium stock videos, music, images, and AI creation tools. The site offers free HD and 4K stock videos, music, and AI tools, with stock footage available for personal and commercial use. The page says filmmakers created Coverr as a Veed.me side project to provide businesses with attractive free video assets.

Its AI tools generate video, images, music, voiceovers, and sound effects. Users can download free videos or recreate them with AI for real footage, real rights, and unreal freedom. Coverr also says its free stock videos are available without signup or attribution.

How it charges

Coverr lists a Free plan, plus annual rates of Basic $4.20/month, Plus $6.60/month, Pro $10.80/month, and Ultimate $42.00/month. The paid plans include AI credits, premium stock content, production API access, and concurrent tasks.

Where customers come from

Coverr provides API documentation, runs a blog with educational articles, operates a Discord community, and publishes on Medium. The site also says it is trusted by more than 1,000 creators.

What stands out

Coverr combines free HD and 4K stock footage with AI video, image, music, voiceover, and sound-effect tools. Its free videos are available without signup or attribution.

The site says Coverr was founded in 2015 and that its videos have been downloaded more than 5 million times. Its videos are viewed 1.1 million times each month.

From the official site

But we share them free to empower entrepreneurs, dreamers, and builders to launch their next project a little easier.

Free and Premium HD and 4K stock video footage for your projects. Perfect for personal and commercial use available for free download.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Coverr's $18K a month is higher than 73% of the 6,604 projects with founder-reported monthly revenue in our dataset; the median across them is $2K. Snapshot: 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, demand would come from creators, entrepreneurs, dreamers, builders, and businesses that need stock media for projects. The buyer can use free stock content first, then encounter paid plans for AI credits, premium content, API access, and concurrent tasks.

Distribution would need visible surfaces such as searchable stock-video pages, educational articles, a community, and an API. The hard parts are licensing, media production, AI generation, API reliability, support load, and competition across stock-media and AI-tool categories.

Verdict: Hard to replicate.

One thing to take from it

The clearest lesson is to define a product around a free, usable entry point and paid creation features, then explain the paid value through credits, premium content, API access, and concurrent tasks.

Sources

Coverr official website, fetched October 1, 2026
Coverr pricing page, fetched October 1, 2026
Coverr about page, fetched October 1, 2026
Indie Hackers product page: revenue founder-reported on the Indie Hackers product page (not independently verified), as of December 2024

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure