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Growth channel · Partnerships & affiliates
Businesses that grew with partnerships & affiliates
The 1M.chat dataset has 500 businesses that credited partnerships & affiliates. 338 of them have a revenue figure the founder reported in an interview. Their median is $40K a month, and 36% were at $1M a year or more when interviewed, with a median team of 3 employees. The growth channels founders credited most often were partnerships & affiliates (100%), organic social media (77%), SEO & organic search (51%).
Revenue at interview
| Under $1K/mo | 13 | |
| $1K–$10K/mo | 67 | |
| $10K–$50K/mo | 100 | |
| $50K–$83K/mo | 35 | |
| $1M+ a year | 104 | |
| $1M+ a month | 19 |
Growth channels credited
| Partnerships & affiliates | 100% | |
| Organic social media | 77% | |
| SEO & organic search | 51% | |
| Paid ads | 40% | |
| Email & newsletters | 36% |
Share of 338 businesses with channel information; founders often name several.
Industries in this group
| Software & SaaS | 148 | |
| Agencies & services | 59 | |
| AI tools & apps | 37 | |
| Fashion, apparel & accessories | 34 | |
| Newsletters, blogs & media | 33 | |
| Home, lifestyle & gifts | 24 |
Tools named most: Instagram (40%), Shopify (25%), Twitter (21%), Google Analytics (12%), Google Drive (12%) — of 67 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| ShipMonkAgencies & services | Ecommerce order fulfillment and logistics services | $62.5Mfounder interview 2019 | United States |
| BrüMateHome, lifestyle & gifts | Insulated drinkware for adult beverages | $12Mfounder interview 2018 | United States |
| MonetizeMoreAgencies & services | ad revenue optimization for publishers | $8Mfounder interview 2019 | Canada |
| MadrivoAgencies & services | Performance marketing and customer acquisition agency | $3.7Mfounder interview 2021 | United States |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| WildBeauty & personal care | Refillable natural deodorant products | $2.8Mfounder interview 2022 | United Kingdom |
| TrainualSoftware & SaaS | training and knowledge base software for small businesses | $2.7Mfounder interview 2019 | United States |
| MediaflySoftware & SaaS | Sales enablement and content management software | $2.3Mfounder interview | United States |
| Honest FulPhilmentAgencies & services | Sourcing, branding and fulfillment services from China | $2Mfounder interview 2021 | China |
| QALOFashion, apparel & accessories | Silicone wedding rings and functional jewelry | $2Mfounder interview 2018 | United States |
| DetraPelOther physical products | protective stain-repellent sprays for fabric and leather | $1.9Mfounder interview 2019 | United States |
| VirtudeskAgencies & services | Virtual assistants and business automation services | $1.8Mfounder interview 2021 | United States |
| MailmodoSoftware & SaaS | No-code interactive email marketing software | $1.3Mfounder interview 2021 | — |
| OnlineJobsMarketplaces & platforms | Filipino freelancer job board | $1.2Mfounder interview 2022 | United States |
| Concrete Countert...Other physical products | Concrete countertop and pool form systems | $1.1Mfounder interview 2021 | United States |
| Inflectra Corpora...Software & SaaS | Software development and testing management tools | $1.1Mfounder interview 2022 | United States |
| Aithor: AI Writin...AI tools & apps | AI writing assistant for students | $1Mfounder interview 2024 | Estonia |
| SttarkOther physical products | Custom printed labels and packaging | $1Mfounder interview 2021 | United States |
| ImpressionAgencies & services | Digital marketing agency services | $1Mfounder interview 2022 | United Kingdom |
| ClickMeetingSoftware & SaaS | Webinar and online meeting platform | $897Kfounder interview 2022 | Poland |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Channels come from Starter Story's listed growth channels and from what founders said worked in their interviews, grouped by 1M.chat. How this data is built
Questions
How much do businesses that credited partnerships & affiliates typically make?
Among 338 businesses that credited partnerships & affiliates with founder-reported revenue, the median was $40K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that credited partnerships & affiliates reached $1M a year?
123 of 338 (36%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that credited partnerships & affiliates find customers?
Of 338 with growth-channel information, founders most often credited partnerships & affiliates (100%), organic social media (77%), SEO & organic search (51%), paid ads (40%), email & newsletters (36%). Channels are grouped by 1M.chat from what founders said worked.
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