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Growth channel · Content marketing
Businesses that grew with content marketing
The 1M.chat dataset has 398 businesses that credited content marketing. 291 of them have a revenue figure the founder reported in an interview. Their median is $40K a month, and 36% were at $1M a year or more when interviewed, with a median team of 4 employees. The growth channels founders credited most often were content marketing (100%), organic social media (70%), SEO & organic search (59%).
Revenue at interview
| Under $1K/mo | 11 | |
| $1K–$10K/mo | 53 | |
| $10K–$50K/mo | 91 | |
| $50K–$83K/mo | 30 | |
| $1M+ a year | 80 | |
| $1M+ a month | 26 |
Growth channels credited
| Content marketing | 100% | |
| Organic social media | 70% | |
| SEO & organic search | 59% | |
| Email & newsletters | 39% | |
| Paid ads | 38% |
Share of 291 businesses with channel information; founders often name several.
Industries in this group
| Software & SaaS | 117 | |
| Agencies & services | 71 | |
| Newsletters, blogs & media | 51 | |
| Courses & education | 36 | |
| Marketplaces & platforms | 20 | |
| Health, fitness & wellness | 17 |
Tools named most: Instagram (34%), Twitter (25%), YouTube (19%), Google Drive (17%), Google Analytics (15%) — of 53 that listed tools.
Examples
Highest founder-reported revenues in this group
| Business | What it sells | Revenue / month | Where |
|---|---|---|---|
| ShipMonkAgencies & services | Ecommerce order fulfillment and logistics services | $62.5Mfounder interview 2019 | United States |
| MonetizeMoreAgencies & services | ad revenue optimization for publishers | $8Mfounder interview 2019 | Canada |
| Xero ShoesFashion, apparel & accessories | minimalist shoes and sandals | $6.2Mfounder interview 2018 | United States |
| Transformify: Wor...Software & SaaS | global payroll and contractor payment software | $5Mfounder interview 2021 | United Kingdom |
| MadrivoAgencies & services | Performance marketing and customer acquisition agency | $3.7Mfounder interview 2021 | United States |
| OffiNeedsOther physical products | Corporate gifting and custom merchandise | $3.4Mfounder interview 2022 | India |
| BlindsterOther physical products | custom window blinds and treatments | $3Mfounder interview 2021 | United States |
| TrainualSoftware & SaaS | training and knowledge base software for small businesses | $2.7Mfounder interview 2019 | United States |
| Viome Life SciencesHealth, fitness & wellness | Gut health diagnostics and probiotics | $2.5Mfounder interview | United States |
| Solar Energy Part...Local & brick-and-mortar businesses | Residential solar panel installation services | $2Mfounder interview 2022 | United States |
| QALOFashion, apparel & accessories | Silicone wedding rings and functional jewelry | $2Mfounder interview 2018 | United States |
| VirtudeskAgencies & services | Virtual assistants and business automation services | $1.8Mfounder interview 2021 | United States |
| ProjectorScreen.comOther physical products | Projectors, screens and audio-visual equipment | $1.7Mfounder interview 2022 | United States |
| CanvasChampOther physical products | custom photo prints and wall decor | $1.5Mfounder interview 2019 | United States |
| SEO HackerAgencies & services | SEO and digital marketing services | $1.5Mfounder interview 2022 | Philippines |
| MailmodoSoftware & SaaS | No-code interactive email marketing software | $1.3Mfounder interview 2021 | — |
| HealthpreneurCourses & education | Coaching for health professionals to build online businesses | $1.3Mfounder interview 2023 | Canada |
| FlipsnackSoftware & SaaS | online digital flipbook creation tool | $1.3Mfounder interview 2022 | United States |
| OnlineJobsMarketplaces & platforms | Filipino freelancer job board | $1.2Mfounder interview 2022 | United States |
| HeightsHealth, fitness & wellness | Braincare supplement subscription | $1.2Mfounder interview 2022 | United Kingdom |
Revenue as the founder reported it in a Starter Story interview, at the interview date; not current revenue. “What it sells” is a 1M.chat summary. Channels come from Starter Story's listed growth channels and from what founders said worked in their interviews, grouped by 1M.chat. How this data is built
Questions
How much do businesses that credited content marketing typically make?
Among 291 businesses that credited content marketing with founder-reported revenue, the median was $40K a month at the time of the interview. The sample is founders who chose to be interviewed, so it leans toward businesses that were already working; treat it as a range of real outcomes, not an average for everyone who tries.
How many businesses that credited content marketing reached $1M a year?
106 of 291 (36%) reported at least $83K a month, the run-rate for $1M a year.
How did businesses that credited content marketing find customers?
Of 291 with growth-channel information, founders most often credited content marketing (100%), organic social media (70%), SEO & organic search (59%), email & newsletters (39%), paid ads (38%). Channels are grouped by 1M.chat from what founders said worked.
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