Supplements and skincare, $3.4K in 30 days: trial-backed formulas

Asta sells natural supplements, an e-book and a Korean shampoo bar for skincare routines. Its $3.4K in the last 30 days is verified through the payment provider's API by TrustMRR (Shopify), as of September 30, 2026.

What it actually sells

Asta sells natural supplements, e-books and a Korean shampoo bar. The site lists the Asta Korean Shampoo Bar TRYBE at $37.00 and the ASTA Scalp revival E-Book at $30.00. Its stated audience is women building a daily skincare routine.

How it charges

The official site shows its pricing as follows: The ASTA Scalp revival E-Book is listed at $30.00. Prices are as shown on the site on 2026-10-01 and may change.

Month by month

Monthly revenue as read from the payment provider by TrustMRR, in US dollars, as of September 30, 2026.

Month	Revenue (USD)
2026-04	$31
2026-06	$162
2026-07	$2,426
2026-08	$3,191
2026-09	$3,391

Where customers come from

The site presents Asta as a foundation for women's daily skincare routines and displays 50K+ happy customers. It also shows a 4.9/5 rating from 2,847 verified reviews.

What stands out

It says its formulas use clinical-trial doses, branded standardized extracts and batch testing for purity, potency and safety. The site also states that products are GMP certified, third-party tested and contain no artificial fillers.

From the official site

See why thousands of women have made ASTA the foundation of their daily skincare routine.

We use branded, standardized extracts with guaranteed active compound levels.

Independent labs verify purity, potency, and safety before anything ships.

Excerpts from the official website, fetched October 1, 2026.

Where it sits in the data

Asta's $3.4K in the last 30 days is higher than 87% of the 5,602 projects with payment-verified revenue in our dataset; the median across them is $150. Within the “E-comm” category (346 projects) it is higher than 83% (category median $200). Snapshot: 2026-09-02 to 2026-09-30. The dataset only covers founders who chose to publish their numbers, so it leans toward businesses that work; use it for scale, not as an average.

Currency

All figures are in US dollars as published. A rough yuan or euro conversion is not applied here because prices, taxes and acquisition costs differ by country.

Could you build something like this?

In my view, the buyer is a woman building a daily skincare routine who encounters several product formats, including supplements, a shampoo bar and an e-book. A new business would need to explain how those products relate to one routine without making the offer harder to understand.

Distribution would need a direct-to-consumer storefront and clearly disclosed acquisition channels because the pages reviewed do not identify Asta's channels. The difficult work includes skincare and supplement regulation, testing, fulfillment, customer support, claim review and competing for attention in the broader wellness market.

Verdict: Needs real work.

One thing to take from it

Asta's clearest sales structure is a focused audience supported by detailed formulation and testing claims across several product formats. A useful lesson is to keep the product range connected to one routine while making quality standards specific enough for a buyer to evaluate.

Sources

Asta official website, fetched October 1, 2026
TrustMRR: revenue verified through the payment provider's API by TrustMRR (Shopify), as of September 30, 2026

Revenue, team and start-cost figures are what the founder reported at the interview date, not current figures and not a prediction of what you will earn. Product and pricing facts come from the business's own website as checked on 30 September 2026. Method & sources · Disclosure